Metro is dead. Long live StarMetro.
Torstar, which owns the Toronto Star and the remaining Metro newspapers in English Canada, announced Monday that it will be rebranding the Metro papers to StarMetro and bringing them closer to the Star fold, moving their websites to thestar.com and sharing stories between the two. At the same time it is adding 20 journalists to three of the Metro newspapers — Vancouver, Calgary and Edmonton.
The Star’s story on the announcement, as well as nearly identical insert-city-name-here stories in each of the Metro papers (Toronto, Vancouver, Edmonton, Calgary, Halifax), don’t give much details beyond that, but expect to see more Metro content in the Toronto Star, and more Toronto Star content in the Metro papers.
Despite the this-is-good-news nature of the announcement, there are no plans to resurrect Metro papers that have been killed recently. Metro Ottawa and Winnipeg were sold to Postmedia in November to be shut down. Metro also previously had papers in London, Regina and Saskatoon, plus digital-only editions in four other cities.
Métro Montréal, Canada’s only French-language version of the paper, is owned by Transcontinental, which has put it up for sale.
The Torstar changes take effect on April 10. At that point, the Metro app will also be shut down, and visitors to the metronews.ca websites redirected to The Star’s new pages for each city.
This relates to online only, so pure addition. Metro commuter papers rebranding, adding more local copy in western markets. Halifax continuing its local coverage. Star print remains the same size. But online becomes deeper, richer, with much more local content in some cities.
— Irene Gentle (@IreneGentle) April 2, 2018