Was Bell Media President Kevin Crull misinterpreted by the managers under him? Bell won’t say.
Dwayne Winseck, an Ottawa-based media analyst, came out with a rather shocking allegation on his blog on Tuesday: Bell, which is in the middle of a very public battle with the Conservative government and others over rules for an upcoming auction of wireless spectrum, sent memos to news directors at CTV asking for them to cover a study that was favourable to Bell’s position.
Attached to that post is a Word document with partially redacted emails. One is from Kevin Crull, the president of Bell Media. Titled “Fw: Wall Report 2013”, it gives some highlights from a report that came out in July that seemed to show wireless prices in Canada were lower than the U.S. The recipients of this email included Wendy Freeman, president of CTV News.
The other two emails are forwards of the report, one by Chris Gordon, who runs Bell Media radio and local TV news, and the other by Kevin Bell, general manager of CTV Vancouver Island, apparently forwarded from Gordon.
“Kevin is asking if this report can get some coverage today on Talk Radio. National news is covering for TV,” Gordon wrote in his email. “Kevin Crull our President wants us to give this report some coverage. It’s a report on phone charges in Canada,” Bell wrote in his.
Damning charges, if they’re true. Michael Geist picked up the story on his blog. Since neither of them had comment from Bell, I went to get one myself.
Here’s their statement, issued through Scott Henderson, VP of communications for Bell Media:
The Wall Report was a key news story covered by most major news outlets. CTV News and Bell Media Radio provided fair and balanced coverage and stand by their journalistic integrity.
Our news divisions are independently managed and have the full power to make editorial decisions, as outlined in the CTV News Policy Handbook (excerpted below).
2.32 Stories Concerning CTV or Affiliated Companies
Stories concerning the CTV Television Network, affiliated companies or shareholders should be covered in accordance with the same standards of fairness, balance and accuracy applied to any other story. Stories should be neither underreported nor over-reported. Reports on our parent companies, Bell and BCE should include an acknowledgement that they are the owners of our networks. CTV News employees invited to participate in stories should be treated with the same standards as other contributors.
2.33 In-Kind interviews and Product Reviews
Our journalism must remain free from undue commercial influence. If we compromise our principles for financial gain, we damage our credibility and the audience will turn away. If you receive a request to cover an event, review a product or interview an individual who has a commercial relationship with the company, that coverage should be proportional to the event’s newsworthiness.
From time to time, as President of Bell Media, Kevin Crull communicates to his Senior Leadership Team items of interest to the business. Kevin Crull’s e-mail with the Wall Report attached did not request coverage by Bell Media news properties.
Regardless, there is never any expectation for our news divisions to cover issues affecting the company – those decisions rest with the news directors alone and are based on the newsworthiness of the issue. When these issues are covered by Bell Media news properties, we are transparent with our viewers and listeners by acknowledging that Bell is our parent company.
In short: Yes, Kevin Crull sends emails like this one with news about stuff affecting Bell. But no, these emails should not be interpreted as Crull directing CTV News to cover these issues.
I asked Henderson whether the statement in Chris Gordon’s and Kevin Bell’s emails suggest a communication failure here. His response: “We have no further comment.”
In case you’re curious, here’s how CTVNews.ca covered the report: a Canadian Press story (which tends to be a good option when news outlets have to post news stories about themselves) packaged with a video of a CTV News Channel interview with the person who did the report. The video ends with a disclaimer from the anchor that CTV News Channel is owned by Bell Media.
I’ve seen enough CTV News reports about its parent company to know that it doesn’t toy with its reports to make the big bosses happier. But Crull and his executives must be well aware of the pressures that journalists face when it comes to stories about their employers and parent companies, and how much easier it is to follow a suggestion from a boss than it is to argue against it. Not to mention that the amount of importance given to a story is just as important as the content of those stories.
And while it’s perfectly fine to say in an official policy that CTV News deals with its parent company fairly, emails like this from the boss give the opposite message. The head of Rogers or Public Mobile or Option consommateurs can’t send an email to every BCE employee by simply pressing a button. If anything, Bell and Bell Media should be extra careful about even the appearance of possible conflict or interference in news coverage, and this seems to be the exact opposite of that.
At best, these emails show an embarrassing communication failure within Bell Media that needs to be corrected quickly. At worst, they’re indicative of a serious issue of journalistic ethics within the organization, and of the need to separate the business operations of Bell and Bell Media from the editorial operations of CTV News, BNN and Bell Media Radio.
Either way, those who are already convinced that vertical integration is ruining the Canadian broadcasting system have another talking point to bring up about the Evil Bell Empire.