Tag Archives: CTV

Global, City TV withdraw demands to reduce local programming minimums in Montreal

Corus Entertainment, which owns Global TV, and Rogers Media, which owns City TV, have each decided that in light of recent changes in local television policy, they are willing to accept the requirement that their stations in Montreal produce the standard 14 hours per week of local programming, and have withdrawn requests that their quota be reduced to 10 or seven hours a week.

The requests came as part of a proceeding to renew licences for Canada’s major television broadcasters. The large groups all have their licences expiring in 2017, and the CRTC is holding a public hearing in November to discuss what conditions should be in their renewed licences for over-the-air television and specialty channels.

Bell Media proposed no such changes for CFCF-DT, which is the market leader in the city and whose local newscasts often have a market share above 50%. But even the #1 broadcaster warned about the failing business model of local television, and said that for its network “at this time, we can only commit to the current local programming requirements and even these regulatory minima may need to be revisited once the Commission’s decision on local programming is released.”

Normally, television stations in “metropolitan” markets of more than 1 million people are required to broadcast 14 hours of local programming every week, while stations in smaller markets are required to broadcast seven.

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Bell Media proposes shutdown of 40 CTV and CTV Two retransmitters

It’s not quite as bad as the massacre of hundreds of analog over-the-air transmitters by public broadcasters in 2012, but Bell Media has proposed a major cull of its transmitters, removing a third of them from their licenses as part of its licence renewal application filed with the CRTC.

The cull affects mainly low-power retransmitters in small towns, some as little as 1 Watt of transmitting power, though some are as high as 260,000 Watts. All of the affected transmitters are analog (and so none broadcast in HD).

Bell Media explains its request thusly:

These analog transmitters generate no incremental revenue, attract little to no viewership given the growth of [cable and satellite TV] subscriptions and are costly to maintain, repair or replace. In addition, none of the highlighted transmitters offer any programming that differs from the main channels. The Commission has determined that broadcasters may elect to shut down transmitters but will lose certain regulatory privileges (distribution on the basic service, the ability to request simultaneous substitution) as noted in Broadcasting Regulatory Policy CRTC 2015-24, Over-the-air transmission of television signals and local programming. We are fully aware of the loss of these regulatory privileges as a result of any transmitter shutdown.

In short, Bell has determined that these transmitters cost far more to operate than they’re worth in viewership, even when you consider secondary benefits like simultaneous substitution.

As part of promises to the CRTC, including during the Astral acquisition, Bell promised to keep its TV stations on the air through 2016 or 2017. With its licence up for renewal on Aug. 31, 2017, that promise expires. Nevertheless, no local originating stations are pegged for shutdown here, and there’s no direct effect on local programming.

The list of transmitters Bell wants to delete from its licences is below. The CRTC counts 42, while I count 41 (not including the three already approved as part of separate CRTC decisions). In some cases, the transmitters are already off the air for a variety of reasons (“destroyed in a fire” comes up a few times, though the reasons can sometimes be quite strange).

UPDATE: Bell has revised its list, and now has 40 transmitters listed, not including those already approved.

A couple to note:

  • CJOH-TV-8 Cornwall, a retransmitter of CTV Ottawa, has a 260,000W signal that can be easily captured in the western part of Montreal and off-island suburbs. It’s the last analog television signal that reaches into the Montreal area, and it’s the reason why CTV Ottawa is carried on Montreal cable systems. Bell estimates this transmitter reaches 73,823 people.
  • CKNX-TV Wingham was a CBC affiliate that launched in 1955, then became an A Channel station owned by CHUM, then was sold to CTV. In 2009, at the height of the battle over fee for carriage, CTV said it would have to shut down the station, prompting a ridiculous negotiation for a sale to Shaw via newspaper ads. Despite a $1 purchase price, Shaw reneged on its offer after due diligence. CTV converted the station into a retransmitter of CFPL-TV London, Ont., and it became part of the CTV Two network. (Since then, CTV was bought by Bell and Shaw bought Global TV, which effectively ended the fee for carriage debate.) Of all the transmitters proposed for shutdown, this one reaches the most people (235,984).

Note: This list has been updated with six additional transmitters (in italics) listed at the end of this post, which Bell added in the proceeding to reconsider the licence renewals in 2017/18.

CTV stations (46/109 transmitters)

CJCB-TV Sydney, N.S. (1/6 transmitters):

  • CJCB-TV-5 Bay St. Laurence (1W)

CJCH-DT Halifax, N.S. (3/9 transmitters):

  • CJCH-TV-2 Truro (8W)
  • CJCH-TV-3 Valley Colchester County (8W)
  • CJCH-TV-8 Marinette (10W)

CKCW-DT Moncton, N.B. (5/9 transmitters):

  • CKAM-TV Upsalquitch (already approved) (230,000W)
  • CKAM-TV-1 Newcastle (9W)
  • CKAM-TV-2 Chatham (9W)
  • CKCW-TV-2 St. Edward/St. Louis, P.E.I. (1,100W)
  • CKCD-TV Campbelton (1,800W)

CHBX-TV Sault Ste. Marie, Ont. (1/2 transmitters):

  • CHBX-TV-1 Wawa (66,400W)

CJOH-DT Ottawa (1/4 transmitters):

  • CJOH-TV-6 Deseronto (100,000W) (UPDATE: Bell says this transmitter was listed in error)
  • CJOH-TV-8 Cornwall (260,000W)

CICI-TV Sudbury, Ont. (1/2 transmitters):

  • CICI-TV-1 Elliot Lake (19,000W)

CITO-TV Timmins, Ont. (3/5 transmitters):

  • CITO-TV-2 Kearns (325,000W)
  • CITO-TV-3 Hearst (7,110W)
  • CITO-TV-4 Chapleau (1,550W)

CKY-DT Winnipeg (4/9 transmitters):

  • CKYB-TV-1 McCreary (already approved) (10W)
  • CKYF-TV Flin Flon (2,060W)
  • CKYP-TV The Pas (2,130W)
  • CKYS-TV Snow Lake (8W)

CICC-TV Yorkton, Sask. (4/5 transmitters):

  • CICC-TV-2 Norquay (69,000W)
  • CICC-TV-3 Hudson Bay (680W)
  • CIEW-TV Warmley (170,000W)
  • CIWH-TV Wynyard (140,000W)

CIPA-TV Prince Albert, Sask. (4/5 transmitters):

  • CIPA-TV-1 Spiritwood (46,900W)
  • CIPA-TV-2 Big River (205W)
  • CKQB-TV Melfort (15,500W)
  • CKQB-TV-1 Nipawin (11,600W)

CKCK-DT Regina (5/7 transmitters):

  • CKCK-TV-1 Colgate (84,800W)
  • CKCK-TV-2 Willow Bunch (52,700W)
  • CKCK-TV-7 Fort Qu’Appelle (241W)
  • CKMC-TV Swift Current (100,000W)
  • CKMC-TV-1 Golden Prairie (229,000W)

CFQC-DT Saskatoon (1/3 tansmitters):

  • CFQC-TV-1 Stranraer (100,000W)

CFCN-DT Calgary (4/9 transmitters):

  • CFCN-TV-1 Drumheller (80,000W)
  • CFCN-TV-6 Drumheller (9W)
  • CFCN-TV-16 Oyen (710W)
  • CFWL-TV-1 Invemere, B.C. (10W)

CFCN-DT-5 Lethbridge, Alta. (6/10 transmitters):

  • CFCN-TV-3 Brooks (8W)
  • CFCN-TV-4 Burmis (382W)
  • CFCN-TV-11 Sparwood, B.C. (8W)
  • CFCN-TV-12 Moyie, B.C. (5W)
  • CFCN-TV-17 Waterton Park (1W)
  • CFCN-TV-18 Coleman (9W)

CFRN-DT Edmonton (2/11 transmitters):

  • CFRN-TV-2 Peace River (4,300W)
  • CFRN-TV-8 Grouard Mission (10,000W)

CFRN-TV-6 Red Deer (1/2 transmitters):

  • CFRN-TV-10 Rocky Mountain House (1,600W)

No retransmitter deletions are proposed for the following stations:

  • CKLD-DT Saint John (3 transmitters total)
  • CFCF-DT Montreal (1 transmitter total)
  • CFTO-DT Toronto (3 transmitters total)
  • CKCO-DT Kitchener, Ont. (2 transmitters total)
  • CKNY-TV North Bay, Ont. (1 transmitter total)
  • CFQC-DT Saskatoon (3 transmitters total)
  • CIVT-DT Vancouver (1 transmitter total)

CTV Two stations (2/12 transmitters)

CFPL-DT London, Ont. (1/2 transmitters):

  • CKNX-TV Wingham (260,000W)

CKVR-DT Barrie, Ont. (1/4 transmitters):

  • CKVR-TV-1 Parry Sound (7W)

No retransmitter deletions are proposed for the following stations:

  • CHRO-DT-43 Ottawa (1 transmitter total)
  • CHRO-TV Pembroke, Ont. (1 transmitter total)
  • CHWI-DT Wheatley, Ont. (2 transmitters total)
  • CIVI-DT Victoria (2 transmitters total)

Other stations (1/5 transmitters)

Bell Media acquired two TV stations in northern B.C. from Astral Media. They have since adopted CTV Two programming, but are licensed separately from Bell Media’s other stations.

CJDC-TV Dawson Creek, B.C. (1/3 transmitters):

No change is proposed for CFTK-TV Terrace, B.C. (2 transmitters total)

CTV and CTV Two also have (de facto) affiliates in Lloydminster, Thunder Bay, Kingston, Peterborough, Oshawa and St. John’s. These are not owned by Bell Media and are unaffected by this application.

In a letter, the CRTC asks Bell for more information about this request, notably how many of these transmitters are still running and how many people will be affected. A response is requested for Monday, June 27, but the major broadcasters have requested an extension to that deadline because of the amount of information being requested of them.

The CRTC is accepting comments from the public on Bell Media’s licence renewals, which includes the deletion of retransmitters, until 8pm ET on Aug. 2 Aug. 15. You can submit comments here (choose Application 2016-0012-2). Note that all information submitted, including contact information, becomes part of the public record. Public hearings will be held in Laval and Gatineau in November to discuss the application.

UPDATE: This post is prompting some discussion on Reddit (here and here), and some of those comments seem to be based on some misconceptions:

  • Many point out that CTV/CTV2 is owned by Bell Media, which also owns a TV distributor, as if they’re doing this merely to boost TV subscription rates. The likelihood of a large number of people in these tiny towns switching to a pay TV service owned by Bell is pretty low. And if this was the purpose, wouldn’t they have shut down more transmitters? (Besides, CTV doesn’t get subscription fees from people who subscribe via cable companies.)
  • Some say in general CTV would have been better off if it wasn’t owned by a telecom company, or that this wouldn’t have happened if CTV was independent of one. That, of course, ignores several facts: (1) CBC and TVO also shut down hundreds of analog retransmitters years ago, (2) Global TV’s parent company actually did go bankrupt before the network was purchased by Shaw, and it might not have survived had that not happened, and (3) Conventional television as an industry is losing money or barely breaking even, and a lot of that is because the cable companies that own those networks are subsidizing them.
  • A couple say the channels or bandwidth should be given or sold to another company so they can put transmitters or TV stations there instead. But (1) Broadcast television allocations are not sold like that; (2) There’s zero demand for new television stations or transmitters; and (3) there is plenty of space on the television broadcast band for more transmitters, especially in these small markets.

UPDATE: In the CRTC’s reconsideration of the English-language groups’ licence renewals, Bell added yet more transmitters to the list:

Retransmitter of CITO-TV Timmins, Ont.:

  • CITO-TV-2 Kearns

Retransmitters of CKY-DT Winnipeg:

  • CKYF-TV Flin Flon
  • CKYP-TV The Pas

Retransmitter of CFQC-DT Saskatoon:

  • CFQC-TV-1 Stranraer

Retransmitter of CKCK-DT Regina:

  • CKMC-TV Swift Current

Retransmitter of CJCH-DT Halifax:

  • CJCH-TV-3 Valley Colchester County

CTV kills Canada AM on 24 hours’ notice, will replace it with younger version

Canada AM, which for 44 years was the national morning show on CTV, is no more. On Thursday, owner Bell Media announced that Friday would be the last show.

While it gave a chance for the show to say goodbye, it wasn’t much of one. Producers cobbled together a tribute show with lots of still pictures (many of them poor-quality social media posts taken from cellphones, and almost all from the past few years) and well wishes people sent in through Facebook, Twitter and email.

The reason for the cancellation wasn’t budget cuts, or a desire to cut down on Canadian content, or an evil plan to save money by rebroadcasting CTV News Channel (Canada AM was already simulcast on CTVNC), but rather a desire to reboot the morning show format and maybe attract a younger audience.

On Monday, Bell Media announced its replacement: Your Morning, hosted by Ben Mulroney and Anne-Marie Mediwake. (Pop Goes The News had spread a rumour that the two of them would host this show when the Canada AM cancellation broke.) The show will debut in late August.

The basics are the same: Three hours each weekday morning, airing on CTV stations in Eastern Canada (CTV-owned Western Canada stations air local morning shows under the CTV Morning Live brand), and simulcast on CTV News Channel.

Mulroney and Mediwake are joined by “anchors” Melissa Grelo, Lindsey Deluce (news) and Kelsey McEwen (weather). Mulroney and Grelo will continue in their other jobs as hosts of eTalk and The Social, respectively.

The most telling detail about the new show is that it’s produced by the people behind CTV’s other daytime programs, The Marilyn Denis Show and The Social, including executive producer Michelle Crespi. So expect the new show to have a feel similar to those shows.

That also means moving, from suburban Agincourt (20 kilometres from downtown Toronto), where it shared space with CTV Toronto, TSN and CTV News Channel, to 299 Queen Street West downtown, the historic home of City TV and MuchMusic, that currently hosts CTV’s daytime programming, eTalk and BNN, among others.

The fact that CTV is calling this a new show with a new name, and not simply announcing new hosts and a new studio for Canada AM, should indicate how Bell Media feels about the Canada AM brand. The fact that it’s almost a half-century old was a source of pride, but also a problem. It’s your mother’s morning TV show. So even though it’s the same idea with the same time slot and broadcast in the same places, the new show gets a new (awful) name, a new studio and a new look.

Canada AM hosts Beverly Thomson and Marci Ien will stay with Bell Media, and Jeff Hutcheson had already announced plans to retire.

Even if we accept that ending Canada AM was a choice that had to be made, it’s unfortunate that it was on such short notice. The show could have finished out the summer and been given a proper chance to say goodbye. Or even just a few extra weeks to put together a proper tribute. It certainly would have been good for ratings.

CTV News Channel anchor Marcia MacMillan hosts the newscast temporarily replacing Canada AM.

CTV News Channel anchor Marcia MacMillan hosts the newscast temporarily replacing Canada AM.

Instead, we have CTV News Channel’s Marcia MacMillan getting up earlier, doing headlines at 6am. CTV stations without their own morning shows will rebroadcast that until Your Morning gets off the ground.

CTV Montreal moves Sunday evening newscasts online during NFL season

CTV live webcast

With CTV having the rights to 4pm Sunday NFL football games starting this season, the network is forced (or, well, is forcing itself) to pre-empt its local 6pm newscast on Sundays until mid-January for stations in the CDT, EDT and ADT time zones.

At first, it looked like CTV was going to air the local news after the football game, at 7:30pm ET, but now it looks like most stations are simply going to air SportsCentre to fill time until 8pm.

The situation varies a lot by market. In Atlantic Canada, there’s just the early game, so the Sunday newscast is unaffected. In Saskatchewan, Alberta and B.C., the late game ends before 6pm, so no schedule change is needed there. In Kitchener, Winnipeg and Northern Ontario, as well as for new CTV affiliate CKPR in Thunder Bay, the plan is still to air a local newscast after the football game, which will likely start late a lot of the time.

For CTV Montreal, whose Sunday evening newscast draws tens of thousands of viewers, they’ve decided to do a live webcast of the 6pm show starting tonight. (You can watch a cheesy promo of it here.) The webcast can be seen on their website, montreal.ctvnews.ca.

I haven’t seen any announcements about other CTV stations trying this.

This change also means that for Montreal, there will be only one local newscast in English at 6pm Sundays: Global. CBC airs its weekly Disney/kids movie Sunday evenings. It’ll be interesting to see if Global capitalizes on this to try to drive up viewership for that time period in Montreal, which is historically one of its weakest markets.

In Ottawa, viewers don’t even get the choice of Global. They have retransmitters of Global Toronto, City Toronto and CHCH Hamilton, and CTV Two Ottawa, which doesn’t have evening newscasts.

After the second week of the NFL playoffs in mid-January, the schedule will return to normal, and the 6pm Sunday newscasts will return.

Bell Media shuts down CTV transmitter in Wiarton, Ont., after spat with neighbour over trees

There’s no longer a CTV television transmitter in Wiarton, Ont. And all because of a dispute with a neighbour that started with an apparent misunderstanding over the cutting of trees.

The story is contained in an application owner Bell Media filed with the CRTC on July 10 to revoke the broadcasting licence of CKCO-TV-2, a 100kW transmitter in Wiarton, which is on the Bruce Peninsula separating Lake Huron and Georgian Bay. It’s one of two retransmitters of CKCO-DT in Kitchener. The other is in Oil Springs, Ont., covering Sarnia.

As Bell tells it, it has had trouble accessing the transmission tower, even though it owns the land the tower sits on, because the access road to it is on property owned by a neighbour. For years, there was a verbal agreement with that property owner to access the site using his road (which leads to a street officially called Tower Road). But three years ago, the property was sold. The new owner had a falling out with Bell after “Bell Media rightfully prevented the new owner from cutting trees located on our property.” In January 2014, the new owner demanded Bell pay $1,000 a month to use his road, plus $34,000 in back pay going back to when he originally purchased the land.

Naturally, Bell thought this was a ridiculous sum and offered to pay $5,000 a year, with no back pay. The owner refused, and so Bell could no longer get a vehicle to its tower.

The next month, the power went out at the tower. Bell discovered a serious fault in the electrical system which required a series of repairs, but again the owner of the road denied access. Bell’s only access to the tower was through a tiny strip of land connecting its land to the road. Which meant travelling on foot. And since this was February in rural Ontario, this meant going by snowshoe.

Without the ability to fix the electricity, the diesel backup generator stopped working and CKCO-TV-2 went off the air.

Other than the TV transmitter, there’s only one other tenant, Spectrum Communications, a company that provides two-way radios and other specialized communications for businesses and institutions. It pays $14,000 a year until its lease expires in August 2015, which isn’t enough to justify the $91,000 a year it costs to run the tower and its transmitters.

So Bell has decided to give up on the 230-metre-high tower and hand back the licence for CKCO-TV-2. It’s unclear if they plan to sell the tower, dismantle it or do something else.

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NFL will push local CTV newscasts to 7:30pm Sundays this fall

The scheduling conflict was obvious the moment Bell Media announced last December that it was picking up Sunday afternoon NFL games at 4pm from City: If the games go from 4pm to 7pm (or 7:30pm), then the 6pm local newscast is going to have to move, at least in the eastern part of the country.

On Thursday, as Bell Media did its upfront presentation to advertisers in Toronto (you can see the fall primetime schedule here), we got some details of what’s going to happen: The Sunday evening newscast won’t be cancelled, but it will be chopped to half an hour and pushed to 7:30pm, sandwiched between the NFL game and the 8pm airing of ABC’s Once Upon a Time.

That’s the case in the eastern time zone, at least. In Atlantic Canada, there’s no conflict because the NFL games will air on CTV Two, which doesn’t have Sunday evening newscasts. In the Central time zone (Manitoba, and Saskatchewan in the winter), the news will air for half an hour at 6:30pm (the Sunday evening newscast is already half an hour long in these areas). And in Mountain and Pacific time zones, since the game ends at 5:30 and 4:30pm respectively, the evening news is unaffected.

This schedule only takes effect during the NFL season. The first disrupted Sunday is Sept. 4, and the last will be at the end of January. (Early playoff rounds also conflict, but the Super Bowl airs in primetime, so it won’t bump local news.) After that, the schedule returns to normal and the news goes back to being an hour at 6pm.

The Sunday evening newscast has some special features to fill that hour of time on what is usually a slow news day. Sunday Bite and Power of One could just take a break for five months, be moved to other days or be shortened and integrated into the shorter newscast.

One of the consequences of this move in Montreal is that it leaves only Global with a 6pm local newscast on Sundays during the NFL season. (CBC doesn’t have a 6pm newscast Sunday because that’s when it airs movies.) The station might take advantage by putting its best foot forward on those Sunday evenings in a bid to attract more viewers for the rest of the week.

Please make better Canadian Super Bowl ads

Speaking of CTV and the NFL, the network is starting a contest, with the Canadian Marketing Association, to encourage Canadian advertisers to create their own must-see Super Bowl ads.

Super Bowl Sunday is the one day of the year where Canadians actually want to watch U.S. ads, because of the hype around them. But while some U.S. advertisers also buy ads on CTV’s simulcast, many don’t, and we get much lower quality ads as a result. CTV’s heavy rotation of promo ads for its programs have also been frustrating viewers with their repetitiveness.

So we have a contest, whose rules haven’t been defined yet, but whose prize seems to be a free ad during the Super Bowl in Canada.

It’s unlikely to reverse the tide. Even if there’s one ad that Canadians would want to watch — and there have been some in recent years — and the U.S. commercials are posted online within seconds of their airing (and often well before that), most Canadians who care still prefer to watch the U.S. commercials live.

Twitter reactions to CTV’s Super Bowl broadcast

Seems a lot of Canadians didn’t like not being able to see U.S. Super Bowl ads. Here are some highlights of their chatter during the game on Twitter.


https://twitter.com/Russkun/status/430168567045033984
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CTV adds more Sunday NFL football, which could kill Sunday evening news

As Bell Media tries to figure out how it will deal with losing NHL hockey to rival Rogers, the company has already started solidifying its deals for other sports programming. On Monday, it announced that it has extended and expanded its deal with the National Football League, and will, starting next season, be presenting football games at 4pm on Sundays on CTV and CTV Two in addition to the 1pm games it currently airs.

NFL games normally go three hours, and sometimes longer, so basic math suggests that airing games at 4pm on Sundays means those games will still be going at 6pm. But Bell Media couldn’t say right away what would happen to 6pm local newscasts on Sundays.

“The specific programming plan is evolving, but we have every intention of meeting our local news obligations in eastern Canada,” was the response from Bell Media when I asked about the Sunday newscasts.

CTV stations in large markets like Montreal and Toronto are required to air 14 hours of local programming a week. Currently, they air about 16 hours a week of local news, so they could cancel Sunday newscasts and still meet their CRTC obligations. Because the CRTC requirement doesn’t distinguish between original programs and repeats, they could also cheat by repeating an evening newscast the next day at 6am. (Global Montreal did this every weekday before the launch of Morning News. CTV also does this in some markets.)

Not having Sunday evening news wouldn’t be the end of the world. They could do like CBC and just have a late-night newscast on Sundays. City Toronto, which airs NFL football at 4pm on Sundays, cancels the evening newscast when it airs those games.

Moving the news to another time would be tricky, though. They can’t make it earlier without bringing it all the way back to noon. Pushing it an hour later might work, but ask any fan of 60 Minutes how often the 4pm football game ends before 7pm. CTV also airs primetime shows at 7pm. Right now that’s when it airs ABC’s Once Upon a Time.

Making this even more complicated is that the NFL season is only 17 weeks long, running from September to early January. So they might have one schedule for the fall and another for the rest of the year.

They have a few months to figure it out. The change takes effect with the 2014-15 season which starts in September.

Colbert Report’s time on CTV comes to an end: “exclusive to Comedy”

I remember when the Colbert Report first launched in 2005. I remember the three weeks between the time it debuted on Comedy Central in the U.S. and the time that CTV began airing it in Canada. I remember the handoffs between Jon Stewart and Stephen Colbert, which got viewers of the first show to tune in to the second.

But after eight long and truthy years, the Colbert Report aired its final new episode on CTV on Aug. 15. When it comes back from vacation in September, CTV will have replaced Colbert at 12:35am with Late Night with Jimmy Fallon, a move being made in anticipation of the replacement of Fallon with SNL’s Seth Meyers in early 2014.

Stewart is staying on CTV, as is Conan O’Brien, whose show gets pushed back by half an hour. The new schedules, as of Sept. 2, will look like this:

  • CTV: National news at 11pm, local news at 11:30pm, Daily Show at 12:05am, Late Night at 12:35am, Conan at 1:35am, a Comedy Now! rerun at 2:05am, and then infomercials
  • CTV Two: Local news at 11pm, Tonight Show at 11:35pm, Criminal Minds rerun at 12:35am, then infomercials
  • Comedy Network: Daily Show at 11pm, Colbert Report at 11:30pm, Conan at midnight

The move makes sense for Bell Media for two main reasons:

  • Simultaneous substitution: Airing Late Night instead of Colbert means that CTV can take over NBC’s signal for that hour each night and insert its own ads. Because Comedy Central isn’t available in Canada, there’s nothing to substitute with Colbert (which airs at a different time anyway). It’s the same reason why NFL games air on CTV but CFL games air on TSN. The system favours airing U.S. network programs on broadcast channels.
  • Must-have programming on Comedy: With Colbert being “exclusive to Comedy”, a fact that CTV isn’t hiding (it even bragged about that during ads shown to the audience at Just for Laughs galas this summer), fans of the show must subscribe to that channel to get it. I suspect most fans already subscribe to that channel, but this is even further incentive. And specialty channels are where the big money lies in television right now.

There are other bonuses too. Colbert no longer airing on CTV might push more cable distributors to offer Comedy in high definition (Videotron, for example, currently doesn’t, which means Videotron subscribers won’t be able to watch the show in high definition anymore.)

Of course, the wishes of viewers aren’t really factored in here. Given the choice, they would probably prefer the existing system, seeing Stewart and Colbert on CTV and having the option to watch classic late-night on NBC. But when the wishes of the viewers conflict with the ability to game the system for more profits…