Hockey Night in Canada begins its 2017-18 season tonight. And that means another 26 Saturday nights where fans complain about what channel their team’s game is being shown on.
When Rogers acquired national rights to the NHL in 2014, the plan was to give Canadians more choice on Saturday nights, to make use of the multiple Sportsnet channels as well as CBC and City to let a Canadiens fan in Moose Jaw, a Leafs fan in Corner Brook and a Flames fan in Sarnia watch their team’s games. This differed from the previous system, where CBC split its network geographically and decided for each station which NHL team it wanted viewers to see.
The downside to this new system is that not all games are free. With as many as seven Canadian teams playing on a Saturday night (though the HNIC schedule never has more than five games on any night this season), only three broadcasts are on free over-the-air channels: early games on CBC and City, and a late game on CBC. And generally Rogers respects a pecking order: Leafs almost always get priority on CBC, and the Canucks generally get the 10pm game if they’re playing then.
Though it has in the past put Habs games on Sportsnet to try to drive subscriptions, so far this season it looks like the Canadiens are headed to City on Saturdays, except when they’re playing the Leafs. Mind you, Sportsnet is busy with baseball playoffs, so it may not be an entirely altruistic move. But even if it stays that way, that means the Senators and Jets get moved to Sportsnet channels, along with the Oilers and Flames.
Scheduling Saturday nights is so delicate that Rogers doesn’t pick channel assignments before the season except for the first month. Instead, the assignments are chosen a week or two in advance. That way, a team that is getting popular later in the season, or faces a highly anticipated matchup, might get a more prominent channel than one that’s fading.
So, confident in the knowledge that you know better than they do, how would you schedule Hockey Night in Canada? Give it a shot below.
The rules
Create your own procedure for scheduling Hockey Night in Canada games. The rules have to involve all seven Canadian teams, and should be applicable to as many as three early games (7pm) and two late games (10pm).
The rules are subject to the following technical abilities and limitations:
- The CBC network can be split geographically, but only with 14 stations: Vancouver, Edmonton, Calgary, Regina, Winnipeg, Windsor, Toronto, Ottawa, Montreal, Fredericton, Charlottetown Halifax, St. John’s and Yellowknife. If you split the network, assign a game to each station.
- The City network can also be split geographically, with stations in each Canadian NHL market except Ottawa, which is a retransmitter of City Toronto and can’t carry a different game.
- OMNI, which carries Hockey Night in Punjabi, has stations in Toronto, Calgary, Edmonton and Vancouver. If you ask nicely maybe you can convince Montreal’s ICI to join.
- Most people don’t get out-of-market CBC, City and OMNI stations, or if they do, it’s not in high definition.
- Sportsnet can be split up between East (Montreal, Ottawa), Ontario (Toronto), West (Winnipeg, Calgary, Edmonton) and Pacific (Vancouver). Most people now do get the four channels, but some still only have their local one, or just the local one in HD.
- Sportsnet can’t always be monopolized for hockey. The baseball playoffs are on right now, and the main Sportsnet channels are showing that tonight, so they’re not usable for HNIC. There are also Toronto Raptors games to consider.
- Sportsnet 360 and Sportsnet One are also available, but can’t be split geographically. They have fewer subscribers than the main Sportsnet channels.
- The Sportsnet One overflow channels, Sportsnet Vancouver Hockey, Sportsnet Flames and Sportsnet Oilers are also available, though they’re not distributed outside their teams’ regions and not everyone gets them inside their regions either.
- FX Canada is available (Rogers’s original plan was to use it for a U.S. team matchup), but it doesn’t have many subscribers and its audience doesn’t overlap with sports lovers very much.
- Any channel with both an early game and a late game has to have a plan in case the early game goes past 10pm. Do you stick with the early game and join the late in progress? Do you start the late game on a backup channel?
There are also economic considerations to take into account:
- Like it or not, the Maple Leafs are the biggest draw on English TV. Your biggest ad revenue will come from the Leafs game.
- As someone who spent $5.2 billion on NHL rights, you want to drive subscriptions to Sportsnet, particularly for teams like Ottawa, Winnipeg and Montreal where you don’t have the regional rights to those teams’ games.
And finally, you need to keep it relatively simple. If you split the CBC, City and Sportsnet networks and what channel a team’s game is on varies by city, you risk making it so complicated for people to watch that they just give up.
So how would you make it work?
My suggestion
Here’s one plan I would offer for consideration:
- Go back to splitting the CBC network geographically. All seven NHL markets get their local NHL team. The other seven stations could have viewers decide which team they want. (Windsor getting the Red Wings would be great if possible.) Markets where the local team plays at 10pm ET get an early Leafs or Canadiens game but cut to the local team when their game begins.
- Put the Canadiens on City coast to coast. Just cuz. Consider putting a late game on City, too, if there’s more than one that night.
- Split Sportsnet: Senators on Sportsnet East, Leafs on Sportsnet Ontario, Flames, Oilers or Jets on Sportsnet West and Canucks on Sportsnet Pacific. Offer local pregame and postgame shows on those channels.
- Sorry, Jets, you get bumped to Sportsnet One if there aren’t any free channels up the food chain.
- If you don’t need it to show a full game, turn Sportsnet 360 into an on-the-fly channel checking in on various games at key moments. Maybe even do split-screen. See what works. It can also be used for pregame and postgame shows while the other channels are showing early and late games.
- Use the Canucks/Flames/Oilers SN1 channels for alternative feeds of some sort when those teams are in action. Star cam, goalie cam, shaky ref cam? Go nuts.
- Keep HNIC Punjabi going, but don’t limit it to Leafs and Canucks games. Mix it up a bit. Consider translating into other languages (Mandarin, Italian, Arabic) through partnerships with Canadian broadcasters in those languages.
So for tonight, it would work out like this:
- CBC 7pm: Leafs, Canadiens or Senators, split regionally. 10pm: Oilers/Canucks or Jets/Flames, split regionally.
- City 7pm: Canadiens. 10pm: Jets/Flames.
- OMNI 7pm: Leafs. 10pm: Oilers/Canucks.
- Sportsnet: MLB playoffs.
- Sportsnet One: Leafs, followed by Oilers/Canucks.
- Sportsnet 360: Senators, followed by combined Sens/Leafs/Habs postgame show.
If Sportsnet were available, it would be this:
- CBC 7pm: Leafs, Canadiens or Senators, split regionally. 10pm: Oilers/Canucks or Jets/Flames, split regionally.
- City 7pm: Canadiens. 10pm: Jets/Flames.
- Sportsnet East: Senators, followed by Senators postgame
- Sportsnet Ontario: Leafs, followed by Leafs postgame
- Sportsnet West: Jets/Flames pregame, game and postgame
- Sportsnet Pacific: Oilers/Canucks pregame, game and postgame
- Sportsnet One: Other programming until 9:30pm, followed by Montreal postgame
- Sportsnet 360: Live look-ins across the league
The big advantage is that every market gets their local team. The big disadvantage is that it’s more complex, and there’s duplication. (Montreal gets the Habs on both CBC and City, for example.) I’m not sure it’s much better than Rogers’s current system for anyone living outside their local team’s market.
But maybe you have a better solution. Go ahead and try. Offer your suggestions in the comments below.