Tag Archives: Sportsnet

| Sports, TV

Rogers expands Sportsnet Now with second tier that lifts some NHL blackouts

Sportsnet Now, the over-the-top service that Rogers is making available to people without a cable TV subscription, is expanding with a new premium tier called Sportsnet Now+.

At the same time, the price of the basic tier is dropping, from $25 a month to $20. It remains free for people who subscribe to Sportsnet channels through a TV provider that has a deal with Sportsnet (most of them do now). The higher tier is $28 a month.

Here’s the difference between the two.

Sportsnet Now (basic tier), $19.99/month

As before, this tier offers live programming you would normally get on Sportsnet regional channels, Sportsnet One (including the Canucks, Flames and Oilers overflow channels) and Sportsnet 360. It also includes Hockey Night in Canada games that air on CBC and Citytv on Saturday nights.

All nationally-broadcast NHL games are included, as well as regional NHL games where Sportsnet is the regional broadcaster (Canucks, Flames, Oilers and 16 Leafs games) for people in that region.

This service is free if you have a Sportsnet subscription to all the channels through a participating provider.

Sportsnet Now+, $27.99/month

The premium tier includes everything in the basic tier, plus additional European league soccer games and 64-125 more NHL games, depending on region.

Specifically, the tier removes blackouts on games broadcast by Sportsnet in another region, except where that game is also broadcast by another broadcaster (i.e. TSN) in that region.

It does not remove blackouts on TSN games, which means it won’t expand access to Winnipeg Jets, Ottawa Senators or Montreal Canadiens games.

For example:

  • Tonight’s home opener where the Canadiens play the L.A. Kings isn’t available on either tier anywhere in the country
  • Tonight’s Oilers-Bruins game on Sportsnet West is available in Alberta on Sportsnet Now and in the rest of the country on Sportsnet Now+
  • The Oct. 23 game where the Canadiens (TSN2) play the Calgary Flames (Sportsnet Flames) is available in Alberta and Saskatchewan on Sportsnet Now and in B.C., Manitoba and most of Ontario on Sportsnet Now+. The latter will see only the Flames broadcast. People in the Canadiens’ region won’t be able to see the game at all on Sportsnet.

For U.S.-only matchups, only games broadcast on Sportsnet will be available on either tier.

In short, this new tier would be useful for, say, a Canucks, Flames or Oilers fan in Toronto, who would get access to all their games (except one Flames game against the Leafs, which TSN has rights to in Toronto).

For everyone else wanting out-of-market games online, Rogers NHL Live ($30 a month or $200 for the season) is still the only option. That includes national games and out-of-market games but not in-market games.

Sportsnet Now launched two years ago, becoming the first to offer a major sports subscription for people without cable. TSN followed with its of $25/month offer, and the basic tier price reduction may put pressure on TSN to lower its over-the-top price.

There does not appear to be any option for people with regular TV subscriptions to Sportsnet to get a discounted upgrade to Sportsnet Now+.

| Canadiens, My articles, TV

Why doesn’t TSN have Canadiens pregame and postgame shows? I asked them

The NHL season begins tonight, and that means yet another year of WTF-why-is-my-Canadiens-game-blacked-out pleas on social media and email.

So once again the Gazette asked me to put together a full 82-game schedule listing what channels each game is on (we’re also making printable letter-sized versions available). It was printed in Tuesday’s paper, which had a lot of other news content as well. The story next to it is mainly an interview with Bryan Mudryk, TSN’s new play-by-play man for (most of) their Canadiens games this season.

I also spoke with Paul Graham, TSN’s executive producer of live events. He was on the phone in Helsinki at the time, signing new agreements for international hockey. (He took the time to remind me that TSN airs far more hockey than ever before, even though it doesn’t have the Wednesday night national games and first-round playoff series that it did before the Rogers deal.)

Just before I hung up with him, I asked Graham about why we don’t see more pregame and postgame Canadiens programming during the TSN regional games, like we see on RDS and TVA Sports.

“In our minds for the most part we already have a pregame show, and it’s That’s Hockey,” he said. “It’s just not specific to one team.”

The exception is in Winnipeg, “mostly based on time zone.” Because it’s an hour behind and its home games generally start an hour later, it will have its own version of the program on TSN3.

But producing separate Leafs, Senators and Canadiens pregame and postgame shows wouldn’t be worth the cost because people don’t really care about that stuff, he said.

“What we found, quite honestly, from a research perspective, is that when you talk about post-game shows, they’re really there for the die-hard fans, that most people just watch the game and they’re done. And so what we try to do is we try to get to SportsCentre as quickly as possible. And still include key elements of what you would hear in a post-game show anyways, which would be comments from our broadcasters that did the game, dressing room post-game comments from, in this case, John Lu, and then our hosts on SportsCentre, if the story dictates it for that night, going a little bit longer on one particular item. So there’s no real plan to have a specific Montreal Canadiens pregame show or specific Canadiens postgame show. We think that we service that already with That’s Hockey before and with SportsCentre afterwards.”

RDS and TVA Sports go pretty hard with local pregame and postgame with the Canadiens (and almost nothing with their Senators broadcasts). But their ratings data shows it’s hard to keep fans tuned in. They’re lucky if even half of those who tuned in during the game stay for the postgame show. And with TSN’s Canadiens regional broadcasts getting less than 200,000 viewers (the average was 123,000 last season, but the Canadiens sucked really bad that year), there’s just not enough of a critical mass to warrant it.

Not much new, but a bit more Lu

I asked Graham if we should expect any other big changes for the Canadiens broadcasts this season. For the most part, it’ll be the same as last year. The supporting cast of analysts (Dave Poulin, Mike Johnson, Craig Button) and studio hosts (Tessa Bonhomme, Glenn Schiiler, Pierre LeBrun) will be the same. But “we’re looking to incorporate more TSN-specific programming in intermission” such as the Insider Trading segment with experts like Bob McKenzie and Darren Dreger.

“(Reporter) John Lu will be front and centre at a lot of games that originate in Montreal,” Graham added.

I also asked him what he sees happening when TSN’s rights deal expires in 2022. While regional rights deals for Canadian NHL teams were quickly gobbled up following the national Sportsnet deal, the Canadiens’ English-language rights seemed to be of less interest. First Sportsnet grabbed it for three years (the first time all 82 Canadiens games were televised in English), then TSN for five.

Team English TV French TV English radio French radio
(National) Sportsnet (2026) TVA Sports (2026) N/A N/A
Vancouver Canucks Sportsnet Pacific (2023) None Sportsnet 650 (2022) None
Edmonton Oilers Sportsnet West (2020) None Corus/CHED (2020) None
Calgary Flames Sportsnet West (2020) None Sportsnet 960 (2020) None
Winnipeg Jets TSN3 (2021) None TSN 1290 (2021) None
Toronto Maple Leafs TSN4 None TSN 1050 None
Sportsnet Ontario Sportsnet 590
Ottawa Senators TSN5 (2026) RDS (2026) TSN 1200 (2026) Unique FM (via Bell)
Montreal Canadiens TSN2 (2022) RDS (2026) TSN 690 (2022) Cogeco (2019)
Laval Rocket (AHL) None RDS TSN 690 91.9 Sports (2022)

Graham pointed out that TSN shares resources with RDS, which allows them to make the broadcasts more efficient. And with Bell having a share in ownership of the Canadiens, they have an interest in keeping the relationship going.

“At the end of the day, along with our Bell ownership, we’re confident that Montreal will get better, and we’re confident that we’re going to be part of this for a long time,” he said. “I can’t see any situation in the immediate future, even when we get past the five years, where we wouldn’t be involved.”

Mudryk gives back

I didn’t have space to get into this in the story, but Mudryk is known for his charity work in addition to his on-air talents. The Bryan Mudryk Golf Classic has gone on for 15 years now, inspired by his own battle with Hodgkin’s lymphoma (i.e. the non-Koivu version). While he’s going to have a busy year with a lot of travelling (his life so far has been mainly going back and forth between his hotel, the Bell Centre and the Bell Sports Complex in Brossard), he’s ready for requests from charitable organizations to host their events, and he wants to help.

“I’m not just saying that to get a good quote in your paper,” he said, which is good because I didn’t get the quote in the paper. “I’m saying it because I mean it. If I have the time and it works out in my schedule I’m always there to help worthwhile causes.”

I could probably insert a joke here about the Canadiens being the biggest cause needing help right now.

Status quo on Sportsnet

As far as Sportsnet is concerned, not much has changed in their plans. Hockey Night in Canada (with the Leafs generally on CBC and the Canadiens generally on Citytv, it seems), Wednesday Night Hockey and Hometown Hockey on Sundays. It’ll be Bob Cole’s 50th and last season as a play-by-play announcer, and he’s starting it with the Habs’ game on Saturday.

Sportsnet is also bringing in the weekly Twitter broadcast Ice Surfing, after a pilot episode last season. The show will follow games playing that night with some live action but also commentary and conversation.

| Sports, TV

Sportsnet keeps Jets playoff games off CBC

The Toronto Maple Leafs are Canada’s team. Or at least the CBC’s.

That much has been made abundantly clear this season. Every Saturday night, if the Leafs are playing, they’re on CBC (except when CBC was broadcasting the Olympics). With a market that encompasses a third of Canada’s population, it makes sense that this team would get more attention, but the one-sidedness has been particularly striking.

Habs fans too cheap to pay for Sportsnet have been complaining the past couple of seasons that Canadiens games on Hockey Night in Canada have been punted to Sportsnet rather than broadcast on free TV channels CBC or City. Sportsnet has admitted this was done mainly to drive subscriptions to Sportsnet.

And as the NHL playoffs begin tonight, and CBC devoting its entire primetime schedule to hockey, it seems they’re doing it again, this time to the Winnipeg Jets.

The Jets and Leafs are the only two Canadian teams to make the playoffs, and even though their games both start at 7pm ET (6pm in Winnipeg, but in the playoffs you need to be either an early game or a late game), not a single one of the up to 14 games involving the two teams overlap — they’re all scheduled on different nights.

But there won’t be any Jets games on CBC, at least not until Game 5 and likely not until next round at the earliest. Instead, all Leafs games will be broadcast on CBC but all Jets games are on Sportsnet. And while the Jets are on Sportsnet, CBC viewers will get to watch the all-American Philadelphia-Pittsburgh series instead. Even those in Winnipeg.

I asked Sportsnet about the decision, and this was the response I got:

As you can imagine, there are numerous factors taken into consideration when coordinating the broadcast schedule for the Stanley Cup Playoffs. In this case, with two series featuring Canadian teams in the first round, the decision was made that Sportsnet and CBC would each have the opportunity to broadcast one of those two series. Winnipeg is a key priority for Sportsnet and Sportsnet is thrilled to be broadcasting the entire Jets series to Canadians from coast-to-coast.

In other words, the Jets are on Sportsnet because Sportsnet wanted a Canadian series. Which sounds reasonable (similar to how CBC and TSN split playoff series before the Sportsnet/NHL deal) until you remember that Sportsnet controls the CBC broadcast as well.

So why keep the Jets off CBC during a time when lots of casual fans might tune in, and Sportsnet is looking to maximize ratings?

Because of money. Of the 82 regular-season Jets games, 60 are on TSN3. Casual Jets fans in Manitoba don’t have much incentive to subscribe to Sportsnet if they’re not otherwise interested in sports. So Sportsnet is hoping to drive subscriptions from those potential fans, even if it means many fans just won’t watch the games and they’ll lose potential ad revenue.

But, of course, that logic doesn’t apply to the Leafs. The Leafs are so popular that ad revenue is more important than subscription revenue. So the Leafs get CBC.

On one hand, Manitoba Jets fans should just subscribe to Sportsnet (it’s available over-the-top for $25 a month). On the other hand, this definitely does feel like a middle finger to a market that has had to suffer for a long time, and hasn’t seen a playoff game win in more than 20 years.

TVA Sports, by the way, is also not giving priority to the Jets. Of the first four matches, three will be broadcast on TVA Sports 2 because of conflicts with Flyers-Penguins or Capitals-Blue Jackets.

The NHL playoffs begin Wednesday with the Jets and Wild playing at 7pm on Sportsnet. The Leafs and Bruins play Game 1 on Thursday at 7pm on CBC. For channel assignments for these and other series, see sportsnet.ca/schedule.

| Opinion, TV

How would you schedule Hockey Night in Canada?

Hockey Night in Canada begins its 2017-18 season tonight. And that means another 26 Saturday nights where fans complain about what channel their team’s game is being shown on.

When Rogers acquired national rights to the NHL in 2014, the plan was to give Canadians more choice on Saturday nights, to make use of the multiple Sportsnet channels as well as CBC and City to let a Canadiens fan in Moose Jaw, a Leafs fan in Corner Brook and a Flames fan in Sarnia watch their team’s games. This differed from the previous system, where CBC split its network geographically and decided for each station which NHL team it wanted viewers to see.

The downside to this new system is that not all games are free. With as many as seven Canadian teams playing on a Saturday night (though the HNIC schedule never has more than five games on any night this season), only three broadcasts are on free over-the-air channels: early games on CBC and City, and a late game on CBC. And generally Rogers respects a pecking order: Leafs almost always get priority on CBC, and the Canucks generally get the 10pm game if they’re playing then.

Though it has in the past put Habs games on Sportsnet to try to drive subscriptions, so far this season it looks like the Canadiens are headed to City on Saturdays, except when they’re playing the Leafs. Mind you, Sportsnet is busy with baseball playoffs, so it may not be an entirely altruistic move. But even if it stays that way, that means the Senators and Jets get moved to Sportsnet channels, along with the Oilers and Flames.

Scheduling Saturday nights is so delicate that Rogers doesn’t pick channel assignments before the season except for the first month. Instead, the assignments are chosen a week or two in advance. That way, a team that is getting popular later in the season, or faces a highly anticipated matchup, might get a more prominent channel than one that’s fading.

So, confident in the knowledge that you know better than they do, how would you schedule Hockey Night in Canada? Give it a shot below.

The rules

Create your own procedure for scheduling Hockey Night in Canada games. The rules have to involve all seven Canadian teams, and should be applicable to as many as three early games (7pm) and two late games (10pm).

The rules are subject to the following technical abilities and limitations:

  • The CBC network can be split geographically, but only with 14 stations: Vancouver, Edmonton, Calgary, Regina, Winnipeg, Windsor, Toronto, Ottawa, Montreal, Fredericton, Charlottetown Halifax, St. John’s and Yellowknife. If you split the network, assign a game to each station.
  • The City network can also be split geographically, with stations in each Canadian NHL market except Ottawa, which is a retransmitter of City Toronto and can’t carry a different game.
  • OMNI, which carries Hockey Night in Punjabi, has stations in Toronto, Calgary, Edmonton and Vancouver. If you ask nicely maybe you can convince Montreal’s ICI to join.
  • Most people don’t get out-of-market CBC, City and OMNI stations, or if they do, it’s not in high definition.
  • Sportsnet can be split up between East (Montreal, Ottawa), Ontario (Toronto), West (Winnipeg, Calgary, Edmonton) and Pacific (Vancouver). Most people now do get the four channels, but some still only have their local one, or just the local one in HD.
  • Sportsnet can’t always be monopolized for hockey. The baseball playoffs are on right now, and the main Sportsnet channels are showing that tonight, so they’re not usable for HNIC. There are also Toronto Raptors games to consider.
  • Sportsnet 360 and Sportsnet One are also available, but can’t be split geographically. They have fewer subscribers than the main Sportsnet channels.
  • The Sportsnet One overflow channels, Sportsnet Vancouver Hockey, Sportsnet Flames and Sportsnet Oilers are also available, though they’re not distributed outside their teams’ regions and not everyone gets them inside their regions either.
  • FX Canada is available (Rogers’s original plan was to use it for a U.S. team matchup), but it doesn’t have many subscribers and its audience doesn’t overlap with sports lovers very much.
  • Any channel with both an early game and a late game has to have a plan in case the early game goes past 10pm. Do you stick with the early game and join the late in progress? Do you start the late game on a backup channel?

There are also economic considerations to take into account:

  • Like it or not, the Maple Leafs are the biggest draw on English TV. Your biggest ad revenue will come from the Leafs game.
  • As someone who spent $5.2 billion on NHL rights, you want to drive subscriptions to Sportsnet, particularly for teams like Ottawa, Winnipeg and Montreal where you don’t have the regional rights to those teams’ games.

And finally, you need to keep it relatively simple. If you split the CBC, City and Sportsnet networks and what channel a team’s game is on varies by city, you risk making it so complicated for people to watch that they just give up.

So how would you make it work?

My suggestion

Here’s one plan I would offer for consideration:

  • Go back to splitting the CBC network geographically. All seven NHL markets get their local NHL team. The other seven stations could have viewers decide which team they want. (Windsor getting the Red Wings would be great if possible.) Markets where the local team plays at 10pm ET get an early Leafs or Canadiens game but cut to the local team when their game begins.
  • Put the Canadiens on City coast to coast. Just cuz. Consider putting a late game on City, too, if there’s more than one that night.
  • Split Sportsnet: Senators on Sportsnet East, Leafs on Sportsnet Ontario, Flames, Oilers or Jets on Sportsnet West and Canucks on Sportsnet Pacific. Offer local pregame and postgame shows on those channels.
  • Sorry, Jets, you get bumped to Sportsnet One if there aren’t any free channels up the food chain.
  • If you don’t need it to show a full game, turn Sportsnet 360 into an on-the-fly channel checking in on various games at key moments. Maybe even do split-screen. See what works. It can also be used for pregame and postgame shows while the other channels are showing early and late games.
  • Use the Canucks/Flames/Oilers SN1 channels for alternative feeds of some sort when those teams are in action. Star cam, goalie cam, shaky ref cam? Go nuts.
  • Keep HNIC Punjabi going, but don’t limit it to Leafs and Canucks games. Mix it up a bit. Consider translating into other languages (Mandarin, Italian, Arabic) through partnerships with Canadian broadcasters in those languages.

So for tonight, it would work out like this:

  • CBC 7pm: Leafs, Canadiens or Senators, split regionally. 10pm: Oilers/Canucks or Jets/Flames, split regionally.
  • City 7pm: Canadiens. 10pm: Jets/Flames.
  • OMNI 7pm: Leafs. 10pm: Oilers/Canucks.
  • Sportsnet: MLB playoffs.
  • Sportsnet One: Leafs, followed by Oilers/Canucks.
  • Sportsnet 360: Senators, followed by combined Sens/Leafs/Habs postgame show.

If Sportsnet were available, it would be this:

  • CBC 7pm: Leafs, Canadiens or Senators, split regionally. 10pm: Oilers/Canucks or Jets/Flames, split regionally.
  • City 7pm: Canadiens. 10pm: Jets/Flames.
  • Sportsnet East: Senators, followed by Senators postgame
  • Sportsnet Ontario: Leafs, followed by Leafs postgame
  • Sportsnet West: Jets/Flames pregame, game and postgame
  • Sportsnet Pacific: Oilers/Canucks pregame, game and postgame
  • Sportsnet One: Other programming until 9:30pm, followed by Montreal postgame
  • Sportsnet 360: Live look-ins across the league

The big advantage is that every market gets their local team. The big disadvantage is that it’s more complex, and there’s duplication. (Montreal gets the Habs on both CBC and City, for example.) I’m not sure it’s much better than Rogers’s current system for anyone living outside their local team’s market.

But maybe you have a better solution. Go ahead and try. Offer your suggestions in the comments below.

| Canadiens, TV

Could Canadiens games be moving to TSN?

UPDATE (May 30): Pat Hickey confirms the deal with his sources. 

UPDATE (June 13): The move has been officially announced.

We still have a ton of hockey games on our network, between … we have regional coverage of the Senators and the Leafs and the Jets and I think there’s another one on the way this year.

James Duthie may be regretting letting that one slip. Duthie, the TSN television host, said this during an appearance on the Sports Illustrated media podcast last week with Richard Deitsch, after being asked how the $5.2-billion Sportsnet-NHL deal has affected his network.

He didn’t elaborate on what “another one” means, but the process of elimination makes it pretty clear: Every Canadian team but one has English-language television rights locked up until at least 2020. The remaining team is the Montreal Canadiens.

In the months after the blockbuster deal for national NHL rights was announced in 2013, TSN and RDS scrambled to lock up whatever regional rights they could from individual Canadian teams. RDS paid a rumoured $1 million a game to buy rights to the Canadiens in French until 2026 (the same year the Sportsnet/TVA Sports/NHL deal expires), and Bell Media secured English and French TV and radio rights to the Ottawa Senators, also until 2026.

Before the 2014-15 season, Sportsnet announced a three-year deal for regional TV rights to Canadiens games. That deal expires this summer.

Sportsnet’s regional coverage of Canadiens games gets an average audience of 168,000, according to figures Sportsnet gave me a few months ago.

Previously signed contracts with the Jets (TSN), Flames (Sportsnet), Oilers (Sportsnet) and Canucks (Sportsnet) continue until at least 2020. Here’s how it breaks down per team:

Team English TV French TV English radio French radio
(National) Sportsnet (2026) TVA Sports (2026) N/A N/A
Vancouver Canucks Sportsnet Pacific (2023) None Sportsnet 650 (2022) None
Edmonton Oilers Sportsnet West (2020) None Corus/CHED (2020) None
Calgary Flames Sportsnet West (2020) None Sportsnet 960 (2020) None
Winnipeg Jets TSN3 (2021) None TSN 1290 (2021) None
Toronto Maple Leafs TSN4 None TSN 1050 None
Sportsnet Ontario Sportsnet 590
Ottawa Senators TSN5 (2026) RDS (2026) TSN 1200 (2026) Unique FM (via Bell)
Montreal Canadiens Sportsnet East (2017) RDS (2026) TSN 690 Cogeco (2019)

I don’t have end dates for the Maple Leafs regional rights contracts, but because team owner Maple Leaf Sports and Entertainment is controlled in equal parts by Bell and Rogers, it has split its rights to Leafs and Raptors and Toronto FC* games down the middle, and there’s no reason to believe that situation would change any time soon. When the current MLSE was formed, there was also a 10-year extension to Leafs rights that should go until at least 2021.

With all the other teams locked up, the Canadiens would be the obvious choice here. The only other possibilities would be buying out an existing Sportsnet contract (which is extremely unlikely) or getting Canadian regional rights to the Detroit Red Wings or Buffalo Sabres, whose 50-mile zones extend into this country. (Bell TV already has the latter and distributes Sabres games in Niagara Falls, though it doesn’t produce its own broadcasts.)

It’s unclear if this is a done deal or if TSN is just really confident it can secure the rights to Canadiens games (its majority owner Bell is a minority owner of the team).

Asked about Duthie’s comment, TSN’s official response was very brief: “We have no comment (on this) at this time.”

I’ve asked Sportsnet and the Canadiens for comment, but haven’t heard back from either yet.

Logistical issues

If TSN does secure Canadiens rights, it wouldn’t be the first time. Before the 2014 deal with Sportsnet, which ensured that all 82 games would be broadcast in English for the first time, TSN carried a selection of Canadiens regional games on a special channel (that was available to Bell subscribers but not Videotron ones). Since then, TSN scrapped team-specific channels and put its regional games on one of its five TSN feeds.

With TSN already carrying Ottawa Senators regional games, this would present a scheduling problem, since the two teams’ regions are identical. They could share TSN5, but there would need to be an overflow channel for times when both teams are playing (much like Sportsnet uses temporary Sportsnet One channels when Flames and Oilers games conflict). TSN could just create a TSN6, or a temporary channel, or some other deal.

Another thing to consider is that such a deal would drastically reduce the number of nationally broadcast Canadiens games. Because Sportsnet was both the regional and national rights holder, it could upgrade regional games to national ones, and last season broadcast 44 of 82 regular-season games nationally. If the Canadiens sell regional rights to TSN, Sportsnet could be left with as few as 22 games (mostly Saturday nights), and all the ones carried on TSN would be blacked out west of Ottawa.

Then there are other issues like on-air talent (John Bartlett would probably be out of a job if Sportsnet lost Canadiens games, but that’s no guarantee TSN would want him back).

But we’re getting ahead of ourselves. Nothing is confirmed yet with either network and probably won’t be until an announcement is made.

Technically, the Canadiens’ English-language radio rights could also be up for grabs, but since Bell owns the only two English talk stations in the city, it’s highly unlikely they’ll leave TSN 690.

(Hat tip to Derek Climan for spotting Duthie’s remark.)

* CORRECTION: As a commenter points out below, TSN now has full rights to Toronto FC games.

| TV

NHL trade deadline coverage: TSN still edges Sportsnet on breaking news

The National Hockey League trade deadline. That magical moment when NHL fans stay glued to their TV screens with the hope that their team’s general manager will pull off the deal of the century that will get their team to the Stanley Cup.

For TSN, it’s an annual event, filled with analysts, insiders constantly on their phones, and gimmicks to fill time. For Sportsnet, which only really started treating this like TSN does after it got the NHL national rights, it’s a chance to compete with the traditional leader at this game. Both networks began their coverage at 8am, going through past the 3pm deadline.

I recorded both networks from 8am to 5pm so I could compare their coverage. It’s one of the few events you can do that, because unlike game broadcasts or events like the NHL draft, there are no exclusive rights here. The two had a lot of similarities — multiple desks of analysts inside a big studio, an insider guru (Bob McKenzie vs. Elliotte Friedman), on-screen graphics listing recent trades and players who could be up for grabs, and reporters in all seven Canadian NHL markets following their teams’ actions and getting comment from their general managers. They also had several differences. TSN tried to be funny, even getting actors Jay Baruchel and Jared Keeso to do sketches for them. Sportsnet had some fun but it was mostly talking heads.

But, really, who cares about that stuff? I wanted to compare them based on the thing that really mattered: Who breaks the news first.

I compared when the two networks announced trades during their broadcasts to see which one came out first. I also compared when they interviewed players who had just been traded. (There were other journalistic scoops, such as confirming that a player wouldn’t be traded, or a team was done trading, but I left those out of this assessment.)

Here’s how it went. All times are Eastern, and are based on my PVR. There’s an inherent imprecision when it comes to digital television, so the times could be off by 30 seconds or so. For the purposes of determining a winner, I’ve considered any announcement within 30 seconds apart on the two networks as a tie. (Only what’s broadcast on TV counts here. I’ve ignored Twitter, app or other non-TV alerts.)

Player trades

Player Teams TSN time Sportsnet time Winner
Thomas Vanek DET to FLA 11:54:30 11:47:54 Sportsnet
Joseph Cramarossa (claimed off waivers) VAN to ANA 12:07:25 12:08:07 TSN
Dwight King LAK to MTL 12:21:16 12:20:38 Sportsnet
Jarome Iginla COL to LAK 13:09:56 13:00:35 Sportsnet
Kyle Quincey NJ to CBJ 14:07:16 14:09:07 TSN
Andreas Martinsen/ Sven Andrighetto COL-MTL 14:07:56 14:07:46 Tie
Mark Streit PHI to TB 14:28:43 14:30:17 TSN
Valtteri Filppula (as part of Streit deal) TB to PHI 14:35:18 14:35:44 Tie
P.A. Parenteau NJ to NSH 14:51:57 14:51:31 Tie
Curtis Lazar OTT to CGY 14:53:16 14:56:10 TSN
Eric Fehr PIT to TOR 15:10:00 15:12:47 TSN
Frank Corrado and Steve Oleksy (as part of Fehr deal) TOR-PIT 15:21:29 15:29:02 TSN
Mark Streit TB to PIT 15:21:40 15:18:52 Sportsnet
Drew Stafford WPG to BOS 15:30:03 15:31:34 TSN
Lauri Korpikoski/ Dillon Heatherington CBJ-DAL 15:32:13 15:31:52 Tie

Most of these were very close to each other, and the difference is often as simple as how fast you can get the panel to stop talking so it can be announced on air. Sportsnet got a clear win on the Vanek trade, and TSN was first by quite a bit to peg that Frank Corrado was being returned as part of the Eric Fehr deal. For Iginla, TSN was first with the rumour of his trade to L.A., but Sportsnet was the first to confirm it (or at least be confident enough to go with it — some of these trades were hard to judge because they were reported with varying degrees of confidence.)

The other announcements were all within a couple of minutes of each other.

But by my judging criteria, TSN wins seven, Sportsnet wins four, and four are ties.

Player interviews

After a trade breaks, there’s a rush to get the players involved on the phone to discuss what happened. Here’s how that broke down.

Player TSN time Sportsnet time Winner
Thomas Vanek 12:08 12:18 TSN
Dwight King 12:24 None TSN
Jarome Iginla 13:20 14:07 TSN
Kyle Quincey 14:21 None TSN
Curtis Lazar 14:56 15:14 TSN

No real contest here. All three players who spoke to Sportsnet did so after talking to TSN. (There were also interviews with players who had been traded before 8am on trade deadline day, but those were not breaking trades so I did not include them here.)

Both networks carried GM press conferences from Canadian teams and did good jobs of analysis. Though TSN still takes the edge here, Sportsnet has made up a lot of ground in terms of what really counts — breaking news.

Maybe by the time their 12-year NHL deal is done, they’ll be the ones blanketing their late-February broadcasts with promo ads about this news-reporting event (which didn’t report a single thing for almost four hours).

| My articles, Radio

Elliott Price joins Sportsnet, kinda

Elliott Price, right, with co-host Grant Robinson in the CFMB studio.

Elliott Price, right, with co-host Grant Robinson in the CFMB studio.

It was a bit of a head-scratcher of an announcement: Elliott Price is now part of the Sportsnet Network. But what’s the Sportsnet Network?

I asked the parties involved for a story that appears in Monday’s Montreal Gazette, about what Price has been up to since he was let go from TSN Radio 690 last November.

Basically, it’s an agreement for cooperation. Price gets access to Sportsnet’s branding and personalities he can interview on his show, plus Sportsnet’s website hosts his podcast. On the flip side, Sportsnet’s radio stations in Toronto and Calgary get access to Price to give a Montreal perspective on sports stories, and Sportsnet has a “presence” in the market, a benefit that is less tangible.

I could not get them to either confirm nor deny that money is changing hands as part of this deal, but Dave Cadeau, program director of Sportsnet 590 The Fan in Toronto said the deal isn’t financial in nature. Price is not a Sportsnet employee, and he maintains his editorial independence. Price’s show (which has been renamed Sportsnet Tonight with Elliott Price) also carries some Sportsnet-related advertising, including spots for the upcoming World Cup of Hockey.

It was Price that got the ball moving on this deal, and he said he had been working on it since the beginning. Unlike TSN Radio, which has eight stations in five provinces (in every NHL and CFL market except Calgary and Regina), Sportsnet has only stations in Toronto and Calgary, and so needs some help to cover other major sports markets.

So does this mean we could see other deals like this in the future?

“Could I see it? Sure. Are we thinking about it? No,” Cadeau says. “This is all that is planned.”

Price’s situation is pretty unusual. CFMB is licensed as an ethnic radio station (it is required to broadcast programming in 16 languages for 16 ethnic groups, but there’s no particular limit on the amount of non-ethnic programming it can broadcast otherwise), and so is only sports for 10 hours a week.

The likelihood of Rogers starting a full-time all-sports station in Montreal is virtually zero while TSN 690 is on the air. Outside of Toronto, the market for sports-talk simply isn’t robust enough for more than one station. (Rogers did suggest it might be willing to buy TSN 690 during the Bell-Astral hearings, but it’s unclear how serious that offer was.)

So this represents the next best thing. Sportsnet gets a presence in the city that it doesn’t have to pay for, and Price gets to look a lot more professional and get lots of expert guests by associating himself with this big brand.

Price also is now a regular panelist on Sportsnet Central Montreal, the weekly sports talk show that airs on City Montreal.

Is Price’s show viable?

I asked Price whether he thinks he can get enough advertising to make his show break even. The initial response from advertisers has actually been quite impressive. Since it started as a one-day-a-week show on CFMB, the show has had several local sponsors. He said it was enough that the Sunday show paid for itself, but with the expansion to five days a week (making this a de facto full-time job for Price and co-host Grant Robinson), the advertising demands are greater. He guesses he’s about halfway there, though.

CFMB's main studio.

CFMB’s main studio.

This was my first visit to the new studios of CFMB since the Evanov Radio Group bought the station and moved it to new offices on Papineau Ave. in Rosemont. The building, which doesn’t have any exterior signage, has newly renovated offices on several floors (and half-floors). Upstairs are the studios of sister station AM 980.

The new studio is clean and reflects a the new reality of radio, and the big windows will expose hosts to a lot more natural light than the basement studios the station vacated in Westmount.

CFMB's ground-floor studio on Papineau Ave.

CFMB’s ground-floor studio on Papineau Ave.

UPDATE (Aug. 11): Price is interviewed on Breakfast Television Montreal about his new show.

| Canadiens, TV

Chantal Desjardins, P.J. Stock among cuts at Sportsnet

Rogers Media today finally confirmed what’s been reported, that George Stroumboulopoulos has been let go as host of Hockey Night in Canada and Ron MacLean will return to the big chair on Saturday nights.

But also changing is a lot of other jobs in Sportsnet’s hockey broadcasting team, both national and regional broadcasts. Among them, in-game analyst Glenn Healy, studio analysts P.J. Stock, Billy Jaffe and Corey Hirsch, and regional game studio hosts Leah Hextall (Flames) and Chantal Desjardins (Canadiens).

https://twitter.com/CoreyHirsch/status/747495513604268033

Desjardins mainly hosted the regional Canadiens broadcasts from the Toronto studio, but would also work as a rinkside reporter during some national broadcasts.

Desjardins and Stock worked together at CHOM before getting jobs at Sportsnet. In 2010, they hosted the morning show with Pete Marier after Ted Bird left the station. Marier was also let go this past week.

The Globe and Mail reports Sportsnet will be airing national pregame shows instead of regional ones before regional hockey games, which would reduce the need for staff.

UPDATE: Sportsnet’s Elliotte Friedman offers a tribute to his dismissed colleagues at the end of this column.

| Canadiens, TV

Sportsnet admits it’s using Canadiens Saturday night games as subscription bait

If you’ve been paying attention to the scheduling of Hockey Night in Canada, you might have noticed that Canadiens games are more likely to be on Sportsnet this season, whereas last season they were more likely to be on City.

This season, of the 13 Saturday evening games that have aired so far, plus the next one (Feb. 27 against the Leafs) that has already been assigned, six were put on Sportsnet, two on City and six on CBC or CBC and City. Of those six, three are games against the Maple Leafs, and two were nights the Leafs weren’t playing. Only once, on Oct. 17 (in the middle of their season-opening hot streak) did the Canadiens go on CBC and bump the Leafs to another channel (in that case, City), which caused plenty of frustration from Leafs fans who had been used to just owning CBC on Saturday nights.

The Leafs’ dominance on CBC is nothing new. The same thing happened last season. And it makes sense. The Canadiens have stronger ratings overall, but if you discount francophones who will watch those games on TVA Sports, the Leafs are the more popular team on English television on Saturday nights. And so Rogers gives them the network with the largest overall reach.

But what’s changed this year appears to be the order of priority when it comes to channel assignments. It used to be CBC > City > Sportsnet > Sportsnet One or 360. But now it appears Sportsnet has moved to the No. 2 spot on Saturday nights, to the point where City has on some weeks had either simulcasts of the CBC game or an all-American matchup.

I asked Scott Moore, the president of Sportsnet, about this during an interview I did for a Gazette story that appears in Saturday’s paper about the difficulty in finding live sports online.

“We want to put whatever games we can to the widest distribution,” he said.

But Moore, who noted he’s a Habs fan, admitted that the scheduling strategy has changed this year, and “the second best game has moved to Sportsnet and the third best game has gone to City.”

“That’s simply for a subscription play,” he said.

What does that mean? It means Rogers is putting that second-best game, whether it’s the Canadiens or Senators or Jets, on Sportsnet as a way of getting more people to subscribe to Sportsnet.

Sportsnet gets 72% of its revenue through subscriptions (75% if you also count Sportsnet One, 360 and World), and only 23% through advertising, according to figures from 2013-14 submitted to the CRTC. And as the CRTC mandates channels be offered on a pick-and-pay or small-package basis as of March 1 (and both as of Dec. 1), it’s in Sportsnet’s best interest to protect that subscription revenue.

It’s a balancing act from a capitalist perspective. Lock the games down too much on expensive specialty channels and you risk losing fans. Put too many games on free TV and occasional fans won’t bother subscribing to your sports channels because they don’t need them.

For a company that spent $5.2 billion on a 12-year deal with the NHL, finding that balance on the sport’s marquee night of the week is very important.

“It’s not so much a science as it is a feel,” Moore notes of how Saturday night games are assigned. That’s the big reason why channel assignments are only announced a week or two in advance, except where it’s a Canadiens-Leafs game, because that’s obviously going on CBC.

Had the Canadiens continued on their hot streak instead of plunging into the toilet with the rest of the Canadian NHL teams, we might have seen the Canadiens on CBC more often.

Will we see more subscription plays during the playoffs? The math changes then, with audience increasing and ad revenue becoming more important.

But at this rate they might not have to worry about it, because none of the seven Canadian teams are in playoff position (they’re all among the bottom nine teams in the league right now).

“It would be really interesting to see what happens between now and NHL trade deadline,” Moore said, a glimmer of hope in his voice that some miracle would save the postseason audience his company paid so dearly for.

| TV

Concordia students get $650,000 out of a Rogers acquisition

Sportsnet records its president announcing its donation at Concordia University's journalism building on Wednesday.

Sportsnet records its president announcing its donation at Concordia University’s journalism building on Wednesday.

Concordia University journalism students will be getting a financial boost in the coming years thanks to a $650,000 donation from Rogers Sportsnet.

More than half of the donation will be used for scholarships for students over five years:

  • Six scholarships of $3,000 each to undergraduate students
  • Seven scholarships of $4,000 each to graduate diploma students
  • Two scholarships of $6,000 each to masters students
  • Two prizes of $8,500 each to students based on sports journalism portfolios

This works out to $75,000 a year, or $375,000 over the five years of the program. The rest of the money will be used for things like new equipment purchases and other stuff whose details haven’t been finalized, said Concordia journalism department chair Brian Gabrial.

Other than the $8,500 prizes listed above, the scholarships are not specifically sports-related.

Students and staff at Concordia celebrate their donation with Sportsnet president Scott Moore (third from left).

Students and staff at Concordia celebrate their donation with Sportsnet president Scott Moore (third from right).

The donation, the largest in the department’s history, was celebrated with a wine-and-hors-d’oeuvres event at Concordia’s journalism and communications building on the Loyola campus on Wednesday, with Concordia president Alan Shepard Sportsnet president Scott Moore in attendance.

But while this is great news for the university, it’s worth noting where this money is coming from. It’s not something Rogers is doing spontaneously out of the kindness of its heart, but rather a mandatory funding initiative linked to Rogers’s 2013 acquisition of The Score (which it turned into Sportsnet 360).

When the Canadian Radio-television and Telecommunications Commission approved the acquisition of the sports news television channel in 2013, it mandated that 10% of its purchase price (valued at $172 million) be spent on tangible benefits, or donations to programs and initiatives that benefit the broadcasting system as a whole. This is the CRTC’s way of mitigating the loss of diversity that comes from consolidation of ownership.

Rogers had originally proposed more than half of that going to something called the “Sportsnet Winter Games”, an annual amateur sports event. But the commission rejected that, saying it was worried that this would be self-serving. Instead, Rogers broke down the proposed benefits as follows:

  • $5 million for a Sportsnet Independent Production Fund
  • $5 million for a Canadian University Sports Initiative
  • $2.5 million for digital media produciton scholarships
  • $4.7 million for amateur independent sports production

Moore confirmed that the $650,000 donation to Concordia comes out of this tangible benefits package, which has to be paid out over five years. He said internal bureaucracy at Rogers, combined with some major distractions, caused them to get a slow start on this.

Gabrial credits Bob Babinski for helping get this done. Babinski worked with Moore at CBC Sports, and after Moore moved to Rogers Media, he hired Babinski to launch City Montreal. Moore said he called up Babinski and asked about Concordia’s journalism program, and then Sportsnet approached Concordia asking them to put together a proposal.

Moore referred to the donation as an “investment” in the future of journalism. That’s a nice sentiment, though the CRTC rules prevent any quid pro quo.

Other Sportsnet university initiatives include the Sportsnet U Recruited program. Its first recruit is Julian McKenzie, a Concordia journalism student, former sports editor at The Link and producer at CJLO 1690 AM. After the event, McKenzie had lunch with Moore.

A fake Concordian front page announcing the donation.

A fake Concordian front page announcing the donation.