Some Montreal ratings analysis from the latest PPM ratings survey, as put together by Astral’s helpful team:
As you can see, not much has changed in the local anglo radio landscape. CJFM Virgin Radio still dominates, with CFQR second and CHOM third. This graph shows weekly reach, which means the number of people who listen to the station at least once a week.
This one shows average minute audience for the stations, which weighs how long people listen to each station. Here, Virgin’s dominance is clear and it continues to grow.
Probably of greatest interest over the past year is the morning ratings, particularly since changes have happened to all three music stations’ morning teams. As you can see, not much difference in the 6-9am spot, except for a drop in Andrew Carter’s morning show on CJAD, and slight rises in the Q’s Aaron Rand and Team 990’s morning show.
In the afternoons, little change there as well, except for a drop in Ric Peterson’s show on CJAD and a spike for Mitch Melnick on The Team 990, CKGM.
There are other places to analyze the franco ratings, and in most cases there’s as little change as on the anglo side, but this chart is telling – NRJ has jumped from second to first, beating out overall leader Rythme FM. This is primarily due to the new guys NRJ brought in in the middle of January (the midpoint of the earlier ratings period): Les Grandes Gueules. (Astral is, of course, very happy about this.) If there was any doubt about the Gueules’ power to bring in an audience, this should remove it.