Monthly Archives: April 2012

| Business, In the news, Media

An Oasis of bad publicity

Guy A. Lepage et al > Oasis

So here’s the deal: A Lassonde, the company that makes Oasis fruit drinks, is apparently sensitive to other companies using the name for consumer products, even when there’s no risk of confusion with a bottle of juice.

Saturday’s La Presse carried the story of its legal battle with a woman, Deborah Kudzman, who makes olive oil soaps called Olivia’s Oasis. Lassonde sued Kudzman, arguing that her product’s brand was confusingly similar to their Oasis juice brand, even though one’s a juice and one’s a soap, and they have nothing in common other than a word.

Kudzman not only won the case (since, among other things, “oasis” is a word in the dictionary and there are about a billion commercial products with that word in their name), but the judge ordered Lassonde to pay Kudzman’s legal bills, which had surpassed $70,000, she told La Presse.

But Lassonde appealed that part of the judgment, arguing that its lawsuit wasn’t abusive. It won that case, and was relieved of the obligation to pay Kudzman’s legal bills. Kudzman, convinced that Oasis knew from the start that it wouldn’t win its case and sued just to try to scare her away, went to La Presse. The story centred mostly on Kudzman, including only a brief comment from Lassonde saying its lawsuit was justified.

That might have been the end of it, a story in the newspaper about a big company screwing a small business, but then social media took over. Bloggers started writing about it, influential personalities like Guy A. Lepage were talking boycott, and Oasis’s Facebook page was flooded with negative comments. La Presse had a followup about the online reaction.

Then, a change of heart. In the evening, as Montrealers were focused on a meaningless hockey game, the company announced on its Facebook page that it would compensate Kudzman for her legal costs. (The post has disappeared, though I don’t know if that’s because they deleted it or for some other technical reason. Their official Twitter feed linked to the post and La Presse quoted from it.)

It’s surprising. First, that everyone would pay so much attention to this story. Second, that it would provoke a response on a Saturday evening during a long weekend. Third, that in a matter of hours a company would decide to make a PR decision that would cost them almost $100,000. And finally, that they would just give her the money after having gone through the trouble of an appeal process in order to not give her the money.

The cost of doing PR

The basics of this story happen pretty often. When the media publish a story about a big company screwing someone (usually a customer), the response tends to be to compensate that person with a refund or anything else that would make them satisfied. Whether the company was right or wrong immediately becomes irrelevant. This isn’t a customer retention issue, it’s purely a public relations one.

But these kinds of stories are usually about customers with $100 phone bills or who bought something at a store that didn’t work. Fixing those problems cost far less than the free advertising they get from being seen as a good corporate citizen on the local news. (It works best when some slick fact-play tries to turn it into some sort of misunderstanding, as was the case in Oasis-gate.)

Rarely do we see such a huge monetary settlement offered so quickly.

I can imagine some self-appointed social media marketing experts salivating at the thought of offering their two cents on the matter (oh wait, here they are). It tends to happen after high-profile cases like this. They talk about the mistakes the company made and pretend they would do things insanely better if only they were in charge. (In what I’ve read so far, the only concrete thing someone has suggested they should have done differently is to take minutes instead of hours on a holiday weekend to decide to spend almost $100,000 on their opponent’s legal fees because people complained on their Facebook page.)

What went wrong here isn’t that Lassonde had bad PR working for it. Its problems were in a conference room, either in the form of its lawyers or its executives (or both).

The real test of whether Lassonde has learned its lesson is whether it will go after other companies that dare use Oasis in their product brand names. Its conciliatory statement implies that it won’t (well, actually it implies that it never did, in one of those amazing doublespeak moments).

Even if Lassonde does change its legal strategy, there are plenty of other companies out there whose greed or fear has eroded their common sense.

UPDATE (April 11): Some people in the communications industry have pointed out that the major error on Lassonde’s part is that it didn’t consult with PR people before engaging in a legal battle that could have put them in hot water. It’s an interesting point. They could have seen this coming and prepared for it, either by not launching the lawsuit in the first place or by having a communications strategy that would mitigate any damage.

Whether that would have made a difference is hard to see. Any lawsuit can make you look bad when you’re a big (or even medium-sized) company going after a mom-and-pop shop. And it’s almost impossible to predict what kind of story will get traction in social media.

Meanwhile, Patrick Lagacé has a story in La Presse about another company, making a cleaning product called Bioasis, that was forced to shut down because it couldn’t handle the cost of renaming itself or fighting Lassonde in court. Lagacé uses this case, which dates from 2003, to call Lassonde a bully.

Lassonde responds in a new blog that things changed in 2004 when it brought its legal department in-house. Its president also says that the Olivia’s Oasis case was the only one that went to court over trademark issues, and that its settlement options include a free license to use the trademark, which allows Lassonde to protect its rights (trademarks lose their value legally if their owners don’t fight for them) without punishing a smaller company.

| Montreal, TV

CBC Montreal building new set

Debra Arbec doing the news from the newsroom set

UPDATE (April 18): The new set is done. See what it looks like here.

Much like CFCF did last year, CBMT is doing its daily newscasts from its newsroom set as its main set is being torn down and redone.

Andrew Chang gave viewers an idea of what’s going into the new set on Monday’s newscast. It will involve a new desk with a Plexiglas top. Behind the anchors will be five HD plasma screens, and a large 70-inch touchscreen will also be on the set, which is being designed in house in the Maison Radio-Canada.

Until then, the evening newscast will be hosted from the set that sits just outside the control room, which itself is just beside the newsroom. Reporters doing live in-studio segments, which were done from this set, have been moved to an adjacent room that is used for remote interviews for CBC News Network or The National. Frank Cavallaro’s weather set is a green screen just a few feet from the desk Arbec is sitting at above.

The 10:55pm newscast is done from this set as well, except with a green screen lowered behind it.

Because the camera for this set is standard definition, anchors won’t be appearing in HD until the camera is upgraded or they move into their new set. And, like with CFCF last year, the set only fits one, so Arbec and Chang will have to alternate behind the desk.

| Media

Journal de Québec lockout battle is over – and the employees lost

One of the first big stories I followed with this blog was the lockout at the Journal de Québec. It started in April 2007, when this blog was two months old, and ended in the summer of 2008 with the workers accepting a deal. While people will remember the Rue Frontenac project as one that changed the way labour (and particularly media-related labour) should react to conflicts, the idea for it came from MédiaMatinQuébec, a free daily newspaper distributed by locked-out Journal de Québec workers.

In reality, both Quebecor and the unions learned from that conflict, lessons that were used when the much more bitter Journal de Montréal lockout began in January 2009.

Even after the conflict was over in Quebec City, the legal battle continued. The union complained that Quebecor was using scab labour in the form of independent third parties to produce its news. Quebecor was taking advantage of a loophole in the law, written for an era where people walked into factories to build things as their jobs, that defined scabs only as those people who enter the workplace to do work of locked-out or striking workers.

In December 2008, the union won a decision by the labour board, which redefined the meaning of “workplace” to include anywhere someone does their job, and not the physical building where offices are.

But Quebecor appealed to the Quebec Superior Court, and in September 2009, it overturned the labour board decision, keeping the workplace definition as it was and ruling that the third-party employees were not, in fact, scabs.

The union appealed that decision to the Quebec court of appeal, which dismissed it last September. It appealed again all the way to the Supreme Court of Canada, which on Thursday ruled it would not take the case. It was on a list of cases dismissed, with costs.

The union was, naturally, profoundly disappointed.

The next step for union supporters is legislative. The Quebec government came under a lot of pressure during the Journal de Montréal lockout to update the law forbidding strikebreakers. But after the JdeM lockout was over, that pressure disappeared.

It remains to be seen if this decision will bring that pressure back or if it will take another major labour conflict to bring it back to the forefront.

| TV

CRTC sides with Bell Media in dispute with cable companies

The title of the decision is “Request for dispute resolution by the Canadian Independent Distributors Group relating to the distribution of specialty television services controlled by Bell Media Inc.” – but its boringness hides how much of an effect it could have on your cable or satellite television bills.

The case involves a complaint to the Canadian Radio-television and Telecommunications Commission from a group of independent telecom groups about their attempts to come to a deal with Bell Media over its specialty services like TSN, Discovery Channel and Space.

The cable companies formed an alliance called the Canadian Independent Distributors Group. Its members are:

  • Bragg Communications (EastLink)
  • Cogeco Cable
  • Manitoba Telecom Services
  • Telus
  • The Canadian Cable Systems Alliance, which represents more than 100 independent distributors including dozens of small-town companies and cooperatives

Of note is that none of these companies are vertically integrated – they don’t have specialty channels of their own. They argue in their complaint that Bell is using its ownership of some of Canada’s most popular specialty channels as leverage to give its affiliated television services better deals than it gives to independent cable companies.

Giving undue preference to an affiliated company is not allowed by CRTC rules. What’s more, when it became clear that mega mergers would create giant corporations with significant holdings in both television services and the cable and satellite companies used to distribute them, the CRTC set up a framework to ensure they weren’t abusing their positions.

The framework set rules for these companies, which include:

  • forbidding them from setting “unreasonable” wholesale rates for specialty channels
  • forbidding them from requiring minimum subscription numbers that would force people to pay for services they didn’t want
  • requiring them to make services available on a stand-alone basis
  • forbidding them from establishing an “excessive” activation fee
  • in general, offering conditions to affiliated companies that are not offered to competing companies

This is all well and good in theory, but would it work in practice? Bell’s purchase of CTV and Shaw’s purchase of Canwest/Global certainly gives the impression that they believe they can gain an advantage through this vertical integration and that they believe there are benefits to controlling both sides of the equation.

The independent distributors group complained that Bell Media, in negotiating a new contract for its services, made unfair demands of them. Among them:

  • Making no changes to how they package Bell Media’s specialty channels without first gaining Bell Media’s consent
  • Setting minimum penetration levels so high, particularly for TSN and RDS, that the cable companies would be forced to force customers to carry those channels whether they wanted to or not
  • Requiring high fees and interest be paid when new contracts are agreed to after the previous one has expired
  • Refusing to include “non-linear rights” (i.e. video on demand and mobile) in the agreements

Bell Media responded by saying its services required a certain amount of revenue predictability, but offered an option called a penetration-based rate card, which adjusts wholesale rates based on the number of subscribers. The more subscribers, the lower the wholesale price per subscriber (the retail rate is at the discretion of the distributor). With that option, the cable companies would be free to offer services à la carte (but Bell would still require at least 50% of customers carry the most popular Category A channels like TSN and Discovery).

It also pointed out that more than 150 other distributors had signed an agreement with them.

Bell wouldn’t budge on “non-linear” rights, saying it isn’t regulated and has a high market value. Bell said it currently isn’t offering those rights to other distributors, but would be willing to provide the rights at commercially reasonable rates once they do.

The cable companies responded to Bell Media saying that while the penetration-based rate card makes sense in theory, if the price is much higher than the rates with minimum penetration guarantees, it wouldn’t solve the problem.

A win for Bell Media

The CRTC’s decision came down mostly on the side of Bell Media. While the commission has pronounced itself strongly in favour of consumer choice and à la carte subscription options, it said the older, bigger-budget specialty channels “will need time to adapt to an increasingly consumer-focussed environment.” It endorsed the variable rate system proposed by Bell, with the caveat that it would be unacceptable “if it had the effect of making flexible packaging options commercially unviable or resulted in a company that offers programming services using its market dominance so as to insulate it completely from the effect of consumers exercising choice.”

On the issue of what Bell called “incentives” to sign contracts on time, the CRTC agreed that such practices are commercially reasonable and did not order Bell to cease using them or to stop charging interest on retroactive balances.

And in the debate over “non-linear” programming rights, the CRTC also sided with Bell, saying it did not have to include those rights in negotiations with the cable companies and could negotiate them separately when it is prepared to do so.

The next stage, if the groups can’t come to an agreement before then, is arbitration. The arbitration process used here is called final offer arbitration, also referred to as “baseball arbitration” or “pendulum arbitration“. Both sides present final offers and the arbitrator chooses which one he or she thinks is more reasonable. The idea behind this form of arbitration is that it encourages both sides to be reasonable in their demands, and is likely to reward the side that is seen as being more conciliatory.

What does it all mean for me?

A lot still has to be determined at the arbitration stage. If the wholesale rate on the penetration-based rate card is too high, small cable companies won’t take advantage of it to offer consumers more choice. If it’s low enough that it makes sense to offer more packaging choice, we might see other cable and satellite providers try à la carte models. Currently choosing channels that way is available only in Quebec, and really only because of competitive pressure from Videotron that has forced Bell and Cogeco to do the same in Quebec but not elsewhere. Bell and Rogers both come out against more packaging flexibility for consumers, saying it’s either too complicated or consumers aren’t interested in it. (Bell Media even said at the hearing, when speaking of allowing Videotron to move to an à la carte model: “In hindsight, I wish that horse could be put back in the barn”)

But while the CRTC could have taken a strong stand in favour of consumer choice, it decided instead to stay on the side of some of the biggest money-makers in Canada. Channels like TSN, Space and Discovery are hardly in financial distress. Instead, they are the most profitable specialty channels and each make millions of dollars every year. Still, the CRTC has decided that it’s okay for big companies like Bell Media to impose minimum levels of subscribers for these channels, which means if not enough consumers choose them, cable and satellite companies can be forced to add them to basic packages and charge people for the channels whether they want them or not.

If there’s one bright spot, it’s that the CRTC believes that there’s an adjustment period here, and that eventually these specialty services will have to stand on their own two feet without this crutch of a minimum subscriber base. By the time of the next contract in a few years, all cable and satellite companies could be entirely free of contractual headaches that put limits on packaging flexibility, and consumer choice could reign.

Assuming we haven’t all moved to Netflix by then.

| Radio, TV

Local broadcasters win regional broadcasting awards

RTNDA Canada (Radio and Television News Directors Association) is putting out awards like a drunken award-giver. The latest batch is the central region awards, of which there are 35 recipients, including “honorary mention” awards. When the medium is restricted to broadcasting, the language is restricted to English and the geography is restricted to Quebec and Ontario, it shouldn’t be much of a surprise that some Montreal media are winning these awards.

Nevertheless, journalists deserve praise for their work over the past year, as marginally prestigious as it may be.

The full list of winners is here. Among Quebec (and by that I mean Montreal) media:

CTV Montreal was the big winner, picking up three awards:

  • The special report Dirty Little Secret (Part 1, Part 2) by Caroline van Vlaardingen, about how easy it is to get sexual services at massage parlours, won the Dan McArthur Award for in-depth/investigative reporting
  • The special report Caught in a Trap by Catherine Sherriffs, about the dangers to animals of traps in wooded areas, won the Dave Rogers Award (large market) for long features
  • The station also won the Hugh Haugland Award (named after a CFCF cameraman who died on the job) for creative use of video
CJAD won the Peter Gzowski Award for news information program for its reporting on the one-year anniversary of the earthquake in Haiti. Host Ric Peterson gives his thank-yous on his blog. Clips from the report can be listened to on the show’s podcast page.

The Ron Laidlaw award for continuous coverage went to CBC Montreal for coverage of last year’s Richelieu flood. An honourable mention went to Global Montreal for its coverage of the same floods.

| Media, Montreal

NADbank numbers: Newspaper crisis? What newspaper crisis?

The latest batch of numbers on newspaper readership from NADbank have been released, and in general show newspaper readership about the same as last year despite doomsayers who predict the swift decline of the print medium.

You can see some national trends on NADbank’s website in a PDF presentation. In general, it shows that print is still way ahead of online, that most people still get their news from newspapers in print form, and that rich people are more likely to be print readers. They also show, unsurprisingly, that online readership is continuing to grow, and is more than compensating any losses in print (at least in terms of eyeballs – advertising revenue is an entirely different story).

Unlike services that measure number of subscribers, NADbank gets its data through polling the general population, asking questions like “did you read this newspaper yesterday?” Its polling covers only the market and doesn’t measure out-of-market readership in print or online.

Infopresse crunches the numbers for Quebec newspapers, which for some reason doesn’t include The Gazette. Their chart (PDF) shows little change among La Presse and the Journal de Montréal (which is down slightly from 2010 – is that because the lockout is over?). Le Devoir, meanwhile, has held on to significant gains made between 2009 and 2010, though it is still the last-read paper in Montreal.

Among the free dailies, both have achieved significant gains in readership. 24 Heures is up 12%, profiting mainly from the fact that as of January 2011 it has exclusive rights to distribute in the metro system. But while one would expect competitor Metro to lose a significant amount of readership because of this, it has only continued to grow, up 3% in the last year. It’s undoubtedly more expensive for Métro to hire all those people to hand out papers in the morning, but it is clearly working to stop too many people from switching.

The slower rate of growth for Métro means that 24 Heures is catching up. While in 2009 Métro had 26% more readership on a typical weekday, that’s down to 12%.

The Gazette says its combined readership has hit a five-year high of 554,800 per week. Its print readership is 283,300 on weekdays, 318,900 on Saturdays and 498,000 at least once a week. 24 Heures’s gains have pushed it past The Gazette in terms of average weekday readership.

| Montreal, TV

Nancy Wood replaces Amanda Margison as late anchor on CBC Montreal

Nancy Wood anchors her first late newscast on Monday, April 23

Nancy Wood is coming back.

Two years after being removed from her job as host of Daybreak on CBC Radio, Wood has been given the job of late anchor on CBC television. She will replace Amanda Margison, who is leaving Montreal to move to London, Ont.

An exact start date is still to be determined, but the change is expected to happen by the end of the month. UPDATE: Wood’s first shift was Monday, April 23. You can see video of it here.

Wood has spent the past two years working in a special capacity at Radio-Canada’s investigative show Enquête, doing stories for them but also repurposing Enquête’s stories for English television (you know, all those “CBC/Radio-Canada investigations”). Wood told me yesterday that it was clear when the project was renewed for a second season last year that this would be its last, so she’s been preparing to return to the English side for some time.

With the opening of the late anchor position, Wood said it was a convenient way of bringing her back without causing any disruption to other positions or bumping anyone out of a job.

CBC’s union rules allow Wood to return to her old job of national television reporter based in Montreal if the anchor job doesn’t work out. It’s what kept her at the CBC after losing the Daybreak job and what she had planned to do before news of the late anchor vacancy came up.

I asked Wood whether being on a 10-minute late newscast was better for her professionally than being a regular reporter for national news. She pointed out the advantage of being a daily presence on local television versus a letter and more intermittent one nationally. She also said being a national reporter can often mean being told on a moment’s notice to run off to some distant corner of the province to report on a breaking story. Being an anchor is more predictable in terms of work hours and location.

But there are downsides to the new job, she admitted. With a shift ending at 11:15pm, it means not being able to spend weeknights at home with her two teenage kids, and only seeing them in the mornings, when they are much less verbal, as any parent can attest.

Wood said she’d also be a bit sad about not being able to work on long features like the stories she’s doing for Enquête. She just came back to Montreal from Louisiana, where she worked on her final story, expected to come out next week. After that, she’ll move to the English side. (UPDATE: Her final investigative story has come out, about the health risks of an anti-malaria drug given to Canadian soldiers)

Ratings

It was actually Wood who used the R word first in our conversation, pointing out that part of her job will be to try to boost the ratings of the late newscast, sandwiched between The National and George Stroumboulopoulos Tonight.

Wood’s departure from Daybreak reportedly had a lot to do with the show’s ratings with her at the helm.

When asked whether she’s worried about ratings, Wood said it would be nice to see a boost, but that will depend more on how much promotion of the show will be done using the usual means as well as during advertising breaks of The National.

I’m sure it’s a coincidence, but I can’t help noticing how the timing of Wood’s job change matches that of CBC Quebec boss Pia Marquard. Though it’s unclear what role Marquard played in removing Wood from Daybreak, the move happened as she took over the job, and many CBC listeners angry over Wood’s removal blamed Marquard directly. Wood’s move back to a more public role happens just as Marquard is leaving the post for health reasons.

CBC Montreal News Director Mary-Jo Barr couldn’t be reached for comment last Friday and has since left on a two-week vacation. I’ll try to talk to her when she comes back. UPDATE (April 18): CBC Montreal News Director Mary-Jo Barr had nothing but praise for Wood. She also noted when I talked to her that Marquard was instrumental in Wood being given the late anchor job.

As for Margison, she confirmed she’s “moving on” but didn’t offer much comment on the matter, beyond her surprise that the news came out via Twitter.

“There are no secrets any more,” she writes in an email.

Not when it comes to anchors, I’m afraid.

Thomas Daigle

Sabrina Marandola

Daigle, Marandola hired for weekend newscast

Meanwhile, the second of two jobs opened as a result of the impending expansion into weekends have been filled. Sabrina Marandola will be taking over the job of weekend weather presenter.

Marandola confirmed the news Thursday afternoon on Twitter.

The move is hardly a surprise. Marandola has often acted as a backup to Frank Cavallaro.

Marandola joins Thomas Daigle, who was named to the anchor position last week.

UPDATE (April 18): Barr heaped the praise on both Daigle and Marandola, saying how thrilled CBC is to have them in these roles. Barr said Daigle, who has no previous anchoring experience, is nevertheless “a really strong live reporter” who is “engaging on camera, a great communicator”. Marandola, who started backing up Cavallaro around Christmas, is “dynamic and engaging” and “really has a love and passion for weather,” Barr said.

I asked Barr, because of Wood’s history, whether ratings would factor in to how these anchors are evaluated. Barr said that of course ratings are important (“that’s why we’re here,” she said), but that there are no expectations on anchors when it comes to ratings numbers.

The newscasts – 6pm-6:30pm on Saturdays and 10:55pm-11:05pm on Sundays – start May 5.

| Radio, TV

CBC cuts will be felt on the airwaves

Nobody could seriously have suspected that the 10% cut to the CBC’s budget wouldn’t result in some significant service disruptions. Nevertheless, the Mother Corp has done its best to maintain things like local programming.

The CBC has a website explaining the cuts that are coming as a result of the federal budget.

Here, in point form, is what the CBC is doing:

  • Reduce its workforce by 650 full-time equivalent jobs
  • Apply to the CRTC to allow it to air advertising on Radio Two and Espace musique
  • Shut down remaining analog television transmitters by July 31
  • Radio Canada International will cease transmission on shortwave and satellite, cut Russian and Brazilian services, and shut down its news department, ending its newscasts
  • Cancel nighttime programming on Première chaîne
  • Produce fewer episodes (and air more repeats) of original television series
  • Reduce its real estate footprint, including reducing Maison Radio-Canada in Montreal by 400,000 square feet
  • Increase employee contributions to the employee pension plan
  • Abandon plans for an English-language children’s specialty channel and French-language sports channel
  • Sell Bold
  • Produce fewer in-house documentaries, relying more on independent producers

There’s a bunch of other things that are very vague, including reductions in news gathering and in radio programming, whose details will be known soon.

On the plus side, it doesn’t look like local programming will be significantly affected. CBC Montreal will continue, for example, with its plans to launch weekend TV and radio newscasts starting May 5. The network also seems to be doing as much as it can to keep journalism jobs (except at RCI).

On the minus side, some people will complain about ads and sponsorships on the music radio stations (and it seems an odd move particularly because Radio Two and Espace musique are usually at the very bottom of the ratings charts), and there can’t be the loss of so many jobs without affecting front-line services.

But what gets me most is those cuts to actual, physical broadcasting.

No-wave radio

The CBC’s CKCX shortwave transmission site near Sackville, New Brunswick, is a sight to behold with its giant transmission towers and seemingly chaotic spider web of long antenna wires. It’s the only station of its kind in Canada, and transmits at different times and on different frequencies toward the rest of the world on shortwave, as well as some CBC North programming toward the territories and some transmissions of foreign services as part of transmitter sharing/swap agreements.

The shortwave transmissions will be coming to an end, as will transmissions using satellite. This leaves Internet streaming as the only way for people to listen to RCI.

It’s hardly the first time RCI has felt under the knife. There’s a blog set up by those who want to protect this service from being slashed into oblivion. It points to cuts under the Mulroney government in 1990 in which RCI was almost shut down but instead lost just half its staff and half its language services.

I don’t have any numbers on how many people listen to RCI via shortwave. Maybe it’s not many. But I can’t help thinking this loss will be a blow to Canada’s reputation, and wonder why they’d bother keeping it if they’re going to make it online-only. This interview with RCI’s boss, Hélène Parent, makes it clear in its tone if not its content that this is as close to a fatal blow to RCI as one can make without killing it completely. More than 80% of its budget is being cut, going from $12.3 million to $2.3 million.

And as some have pointed out, part of the benefit of shortwave radio is to provide a western perspective to people inside third-world countries or dictatorships where their only other options are state-run television and radio stations. Many of these places restrict or block the Internet, and might do the same to RCI online. Though it is possible to jam shortwave radio transmissions, it’s a lot harder.

The analog era is over

Another big cost savings will come from shutting down more than 600 analog television transmitters across the country. In an effort to serve Canadians in even the most remote of communities, the CBC has retransmitters for its English and French television services all over the country. Many of them are low-power, transmitting just a few watts of power to cover a community of a few hundred people.

For example, here’s a list of the 40+ retransmitters just of CBC Montreal television, from Îles de la Madeleine to Blanc Sablon to
Salluit at the northern end of Quebec. All of them will be shut down, leaving only the digital transmitter on Mount Royal.

After July 31, only existing digital transmitters will remain in operation. There are 27 of them for the two networks, along with those run by privately-owned affiliates.

It’s not just tiny villages that will lose over-the-air television. Quebec City, Sherbrooke, Trois Rivières and other cities in Quebec will no longer have retransmitters of CBC Montreal, which will mean, for example, that audiences without cable or satellite television in those areas will no longer get to watch Canadiens games on Saturday nights. The CRTC gave a one-year extension on the mandatory digital transition for a bunch of transmitters in mandatory markets. Affected were transmitters for stations that did not produce any original local programming but were in markets large enough to require the transition.

When I spoke to the CBC, it said it would probably just ask for another extension once that one ran out, and that it didn’t see ever converting all or even most of its analog transmitters into digital.

With budget cuts, the hand is forced and these transmitters are going to be shut down. That will mean, for example, that APTN will be the only over-the-air television transmitters in northern Canada. It will mean that Quebec will have no over-the-air English television outside of Montreal, Gatineau and the two Global Montreal retransmitters in Quebec City and Sherbrooke. It will mean no Radio-Canada transmitter in Calgary and many other markets where you’d think they should have one.

One can hope that the CBC will mitigate the damage somewhat by providing second-language service as a subchannel in some markets where it has digital transmitters for one language but not the other. That would mean it could at least provide a standard-definition feed of CBC television in Quebec City to people with digital receivers.

Otherwise, this is really the beginning of the end of over-the-air television.

UPDATE (April 11): The Gazette has a story about the cuts to Radio Canada International.

Meanwhile, CBC has more details about the cuts to English services. They include shutting down South American and African news bureaus, eliminating drama programming from radio, and accelerating “integration” of newsrooms and other vague plans.

| Uncategorized

CISM to broadcast Montreal Impact games

The Montreal Impact, frustrated that it hasn’t been able to reach a broadcasting agreement in French-language radio, has taken the unusual step of turning to a university radio station.

The Impact had been in talks with Cogeco for games to air on CHMP 98.5FM in Montreal, which also airs Canadiens games and Alouettes games now that CKAC Sports no longer exists. But with news and sports sharing the same station, there wasn’t enough room on the schedule for all the games.

The Impact has deals for English radio (CJAD), English television (TSN/TSN2) and French television (shared by RDS and TVA Sports), but nothing for French radio so far, opening the door for CISM.

“It was actually their idea to come to us,” said Impact president Joey Saputo. “I guess they thought it was a joke or something, but we took it seriously and once we expressed interest, they took it seriously too.”

Université de Montréal’s CISM 89.3 FM will broadcast home games only (they don’t have the budget to do away games) for the season, with a broadcast team made up mostly of student volunteers. Gilles Nohnsépavré, who was named head of a new sports department at CISM, said the students would be teamed up with some broadcast veterans. There’s no word on who would form the on-air broadcast team yet, but Nohnsépavré said the plan is to team a professional play-by-play man with one or more student analysts.

CISM’s first Impact game will be next weekend, when the Toronto FC visit Olympic Stadium. The game begins at noon.