Numeris, the company that measures radio and TV ratings, came out with their quarterly report this week, and once again it was Cogeco’s 92.5 The Beat that had the most good news to announce on the anglo side.
Among anglophone listeners, CKBE-FM had a 17.2% audience share, second only to CJAD’s 28.2% among all listeners. Virgin Radio was well back at 13.5%.
The shares were mostly stable among the anglophone audience, but the exception was Virgin, which was down for the second straight quarter and by almost three points compared to the same time last year. (I’ll compare year-over-year because two years ago when The Beat had a surge in the winter book Virgin claimed it was because of Christmas music that aired on The Beat during the holidays.)
CHOM recovered a bit after hitting a new low in the last quarter. It’s still fourth among anglophone stations, but it regained its position as first among men 25-54.
Despite this being a good report, The Beat couldn’t resist getting cute with spin, saying it’s the “number one radio station”, which only works if you (a) exclude the francophone market and (b) exclude people outside the 25-54 demographic. It also called its morning show the “fastest growing” one in the market with new hosts Vinny and Nikki. Which is kind of like saying your kid is “most improved.” The Beat’s morning show has been historically weak while its daytime has been strong.
Bell’s press release stressed its combined market share (which is, of course, because it owns most of the stations). CJAD still has the highest share by far, and 8 of the 10 most listened-to shows among anglophones. TSN 690 is stable at a 4% share, and CBC Radio One climbed more than one and a half points, its total audience up about 25% among anglophones.
Here are the top-line numbers (average minute audience and listening share) among anglophone listeners:
Station |
Average minute audience |
Share |
Daily reach |
CJAD 800 |
16,600 |
28.2% |
191,400 |
The Beat 92.5 |
10,100 |
17.2% |
216,100 |
Virgin Radio 96 |
7,900 |
13.5% |
196,200 |
CHOM 97.7 |
6,400 |
11.0% |
135,000 |
CBC Radio One 88.5 |
4,700 |
8.1% |
51,200 |
TSN Radio 690 |
2,400 |
4.0% |
65,100 |
Rythme FM 105,7 |
1,200 |
2.1% |
50,700 |
Radio Classique |
1,100 |
1.9% |
26,000 |
CBC Radio Two 93.5 |
900 |
1.6% |
21,800 |
98.5fm |
800 |
1.4% |
26,600 |
Rouge FM 107,3 |
700 |
1.1% |
29,100 |
Énergie 94,3 |
700 |
1.2% |
22,400 |
CKOI 96,9 |
500 |
0.9% |
33,600 |
ICI Radio-Canada Première 95,1 |
400 |
0.6% |
10,400 |
ICI Musique 100,7 |
200 |
0.3% |
5,500 |
AM 980 |
100 |
0.2% |
2,500 |
Radio circulation 730 |
100 |
0.1% |
5,600 |
91.9 Sports |
100 |
0.1% |
4,900 |
CIBL 101,5 |
0 |
0.0% |
900 |
Among Montreal francophone listeners:
Station |
Average minute audience |
Share |
Daily reach |
98.5fm |
36,500 |
21.0% |
584,000 |
Rythme FM 105,7 |
28,400 |
16.3% |
620,200 |
ICI Radio-Canada Première 95,1 |
23,400 |
13.4% |
309,900 |
Rouge FM 107,3 |
14,600 |
8.4% |
389,900 |
CKOI 96,9 |
14,200 |
8.2% |
436,200 |
Énergie 94,3 |
10,300 |
5.9% |
348,100 |
Virgin Radio 96 |
9,400 |
5.4% |
350,400 |
The Beat 92.5 |
8,000 |
4.6% |
336,100 |
CHOM 97.7 |
7,400 |
4.2% |
255,800 |
ICI Musique 100,7 |
4,300 |
2.5% |
107,100 |
91.9 Sports |
3,700 |
2.1% |
68,100 |
Radio Classique |
3,600 |
2.1% |
91,800 |
CJAD 800 |
2,100 |
1.2% |
40,800 |
AM 980 |
1,300 |
0.7% |
18,200 |
CBC Radio One 88.5 |
1,000 |
0.6% |
23,800 |
CBC Radio Two 93.5 |
700 |
0.4% |
32,700 |
Radio circulation 730 |
400 |
0.2% |
36,200 |
CIBL 101,5 |
200 |
0.1% |
14,600 |
TSN Radio 690 |
100 |
0.1% |
5,300 |
Combined:
Station |
Average minute audience |
Daily reach |
98.5fm |
37,300 |
610,600 |
Rythme FM 105,7 |
29,600 |
670,900 |
ICI Radio-Canada Première 95,1 |
23,800 |
320,300 |
CJAD 800 |
18,700 |
232,200 |
The Beat 92.5 |
18,100 |
552,200 |
Virgin Radio 96 |
17,300 |
546,600 |
Rouge FM 107,3 |
15,300 |
419,000 |
CKOI 96,9 |
14,700 |
469,800 |
CHOM 97.7 |
13,800 |
390,800 |
Énergie 94,3 |
11,000 |
370,500 |
CBC Radio One 88.5 |
5,700 |
75,000 |
Radio Classique |
4,700 |
117,800 |
ICI Musique 100,7 |
4,500 |
112,600 |
91.9 Sports |
3,800 |
73,000 |
TSN Radio 690 |
2,500 |
70,400 |
CBC Radio Two 93.5 |
1,600 |
54,500 |
AM 980 |
1,400 |
20,700 |
Radio circulation 730 |
500 |
41,800 |
CIBL 101,5 |
200 |
15,500 |
Victory for 98,5fm, Radio-Canada and 91,9 Sports, loss for Rythme and Rouge
On the franco side, unsurprisingly it was another win for 98,5fm, which once again declared itself the most listened-to radio station in all of Canada. Though its average minute audience of 37,300 (in its central market) is beat by Toronto’s CHFI-FM with 42,400.
Bell Media’s press release couldn’t dig up much to say about Rouge FM, so it led with Énergie instead, noting its improvement. Rouge FM dropped 2.5 percentage points in market share from a year ago.
Not that Rythme FM was much better. Though it’s still ahead of Rouge FM in the ratings, its share dropped to 16.3% from a high of 20.5% in the summer.
Great news for Radio-Canada’s Première station, which after hitting a low of 6.6% this summer has hit a high of 13.4%, putting it third in the market. Radio-Canada’s press release notes that morning show Gravel le matin is second in the market, behind 98,5fm’s Paul Arcand.
There were some winners on the low end of the ratings board as well.
RNC Media’s 91.9 Sports, which went through a series of format changes — from jazz to right-wing talk to news talk and finally to sports — in an attempt to find an audience, seems to be happy with the sports talk format. It had a 2.1% share, which is 50% higher than the last ratings book, and an average-minute audience of 3,700 which just slightly edges Radio Classique. The boost was enough to warrant an article in the Journal de Montréal.
Good news as well for CHRF AM 980, which more than doubled its share to 0.7%. Still dead last among music stations, but it’s an improvement.
Community station CIBL, which started reporting for the first time last quarter, is still the lowest-rated station overall, with an average of 200 listeners in French and an English number within the margin of error of zero. The station looks like it’s going to stay here for the time being. Its new manager explained during a recent general assembly that they discovered Numeris offers lower prices for community stations.
Other reporting