Tag Archives: local television

| TV

Global News shuts down Quebec City bureau

Staffing the National Assembly has been a challenge for Quebec English-language media for many years. It’s in Quebec City, and that market doesn’t have local English-language media beyond community media, the Quebec Chronicle-Telegraph and a small CBC Radio station. So generally the journalists work for Montreal-based media as a satellite bureau.

Because Quebec City doesn’t have a large English-speaking community, journalists are generally imported from Montreal. And for personal reasons, many don’t want to move. So even if you have the budget, it can be hard to find someone qualified who wants to do it. The result is a lot of young journalists, or people who will spend a few months or a few years there before moving back.

And it’s not cheap. Besides the costs of office space (which aren’t astronomical thanks to a de facto subsidy of the press gallery building by the Quebec government) and the logistics of having a remote office, there’s travel costs and other headaches.

On top of that, the major private English-language media outlets can’t share those costs among their peers, because their only TV, radio or print outlet is in Montreal. And to make matters worse, it’s not like they get some of that money back during election time, because the parties aren’t interested in advertising to Quebec anglos whose votes are pretty much a foregone conclusion.

Still, newsroom managers have tried their best to keep those bureaus open, because they know how important covering Quebec politics is to their audience.

This week, that struggle was lost for one of those news outlets. Global News shut down its Quebec City bureau, laying off its journalist there, Franca Mignacca, who had recently graduated to videojournalist after Global stopped employing a cameraman there.

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| Opinion, TV, Uncategorized

Review: A mostly flawless election night for 2/4 English TV networks

Election nights are always fun. All hands on deck, at night on the tightest of deadlines, working together to report on the story of the year.

Each medium has its own challenges, but TV has the highest stakes. Everyone’s watching — including the politicians — and seconds count. Make an early call that turns out to be right, and you get supreme bragging rights. Get it wrong, and you’re a laughingstock. And you have to fill hours of programming, usually without even the benefit of a commercial break.

Four TV networks broadcast live election specials during primetime on Monday night on their local TV stations and all-news networks — Radio-Canada, TVA, CBC and CTV. Two others had live wrap-ups at 11pm: Citytv and Global.

I checked in with all of them on election night (though I was busy with helping put out a newspaper), and reviewed recordings of the four English networks after the fact. (I’ll leave it to my francophone colleagues to review how RadCan and TVA did.) Here’s how they did:

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| My articles, TV

What to expect from CityNews Montreal, which launches Monday

Gazette photographer Dave Sidaway composes a photo of CityNews Montreal journalists Andrew Brennan, Akil Alleyne, Emily Campbell, Fariha Naqvi-Mohamed and Giordano Cescutti at the Citytv Montreal studio on Friday.

A handful of young journalists have been spending a couple of weeks rehearsing for the launch of Montreal’s fourth English-language daily evening local newscast. On Labour Day, ready or not, it goes live.

CityNews Montreal is part of the second half of five local City stations that have decided to join Toronto in having local news at 6 and 11pm. Rogers has determined that these evening newscasts are worth investing in as part of meeting their new requirements for “locally reflective news” established by the CRTC as of last year.

To get an idea what we can expect from this newscast, I watched the existing ones in Edmonton and Winnipeg, and talked with Dave Budge, VP of news and information at Rogers, plus briefly with Melanie Porco, supervising producer in Montreal.

The result is this Montreal Gazette story, published in Saturday’s paper. It explains how the anchorless newscast works. But for the TV and policy nerds, a few extra tidbits here.

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| My articles, TV

How the CRTC screwed over community television to save local news

It’s a new dawn in local television. CTV Montreal has a new 5pm weekday newscast, City Montreal is preparing to launch evening news at 6pm and 11pm, and ICI is getting an infusion of cash thanks to OMNI’s successful bid for mandatory distribution at 12 cents per month per subscriber.

It’s a big enough change that I was asked to write about it for the Montreal Gazette. That story leads Saturday’s Culture section.

But while the new investments are great news for people who like local television (and, indirectly, people like me who like writing about it), there’s a big loser in this that isn’t getting discussed much: community television. The additional money going into local news is coming straight out of their pockets.

Let’s not talk TV

When the CRTC announced it was undertaking a long consultation process it called Let’s Talk TV, proponents of non-profit community television were excited about the prospect of finally bringing their issues to the forefront. A complaint from the independent group ICTV against Videotron’s community channel was in progress (the commission would later find that MAtv had failed to respect its licence conditions in terms of giving enough access to people from the community). And there was a growing opinion that community channels were not fulfilling their mandate.

The Canadian Association of Community Television Users and Stations and other groups filed complaints about other television providers that they felt were doing the same things to their community channels, ignoring their commitments to community access and using their funds to produce professional broadcasts and give side jobs to people affiliated with the company.

But the Let’s Talk TV process didn’t talk much about community television, and when it led to its first decisions in January 2015, the commission decided to kick the can down the road on community television, announcing it would begin a separate process to consider that. And that process would also include discussions of local news.

As expected, a review of the community television process was hijacked by discussions of local commercial television. People were more concerned about whether their local station would stay on the air or how long their local newscast would be than how their local Rogers TV or Shaw TV would be funded.

And the complaints about community channels still haven’t been properly evaluated, years later. That will happen at a hearing on the renewals of their licences, scheduled for October.

Provider TV

Let’s step back a bit and look at what community television is and has become in Canada.

Since 1971, the CRTC has required cable television providers to support community channels. Back then, television equipment was very expensive, very large and hard to obtain and operate. Community access was the only way many people could see themselves on television and communicate with the public through video. Cable companies would set up studios at their head ends and let people from the community broadcast on a special channel they set up.

Since the turn of the millennium, the situation has changed. Getting access to equipment isn’t the biggest problem — as the CRTC says, “many Canadians now carry an HD camera in their pocket in the form of their smartphone” — editing can be done on a home computer, and distribution is much easier thanks to YouTube and other free online services.

Instead, over the past decade, the issue has been more about money.

All cable television providers are required to spend 5% of their gross revenues on Canadian programming, but most are allowed to redirect some of that money to a community channel rather than simply hand it over to a fund like the Canada Media Fund. Most large terrestrial television providers do this because it allows them to keep control of that money, create a service that’s seen to do a public good, and provide added value for subscribers.

Critics might point out some other benefits, such as billing yourself for Internet access and providing side jobs for your employees. (The CRTC limits such overhead costs, but there isn’t a bright line that says you can’t be a supplier to your own community channel.)

Since 1991, the amount of money allowed to be redirected to community channels has been capped at 2% of gross revenues. Though there were many exceptions (small cable companies could devote the full 5% to a community channel, and companies that offered community channels in each official language could devote 2% to each one).

It might not seem like much, but when you have more than a million subscribers paying more than $50 a month, that’s a million dollars a month right there going to community TV.

As budgets for community TV grew, and technology advanced, they started to get more ambitious in terms of programming. Some even started broadcasting professional sports until the CRTC put a stop to that. (The ban doesn’t affect junior sports, and many junior hockey league matches are still broadcast on community channels.)

Community television is in an odd place because on the one hand it’s supposed to be volunteer-driven but on the other hand it’s required to spend money on programming. The pressure has always been there to keep the cable-access stuff to a minimum so more popular professional-looking programming can entice people to buy or keep their cable subscriptions.

And there was the added benefit of using community channel money to benefit related productions and personalities. Bell’s TV1 had shows linked to The Amazing Race Canada, the Much Music Video Awards, the Montreal Canadiens, The Social and eTalk. Videotron’s MAtv had side projects for such Quebecor personalities as Sophie Durocher, Louise Deschâtelets and Dominic Arpin.

This is a big part of the reason why CACTUS and others wanted community television taken out of the hands of big cable providers and put into the hands of non-profit community groups. But the CRTC has repeatedly resisted that effort, believing that the cable companies have the best resources available to provide high-quality community programming on a sustainable basis.

“Flexibility”

In 2010, the commission decided to freeze contributions to community channels. It found that the amount of money going to community television had almost doubled in a decade, and “although the Commission acknowledges that various metrics can be used to evaluate the success of community channels, it nonetheless considers that overall viewing to community channels remains modest relative to the growth in contributions to this sector.” Rather than cut the funding down, though, it decided to freeze it. Existing television providers would be capped at their 2010 levels until those dropped to 1.5% of revenues, and then they would stay at 1.5%.

In June 2016, the CRTC released its new policy on local and community television. There, it cut the contribution from 2% to 1.5%.

But the bigger blow was their decision to allow distributors the “flexibility” to redirect funds from community channels to their affiliated local stations to spend on local programming. For Canada’s five largest cities (Toronto, Montreal, Vancouver, Calgary and Edmonton), that redirection could be 100%, since the CRTC believed that people in those areas “have access to many media sources on television and radio, as well as online and in print, that provide community reflection.” For smaller areas, at least 50% of that money would still need to be spent on community television.

By the CRTC’s estimate, $65 million a year could be redirected from community channels to local stations owned by the major vertically integrated companies.

But what about independent stations? Where do they get additional money?

To help out most of them, there was already a fund called the Small Market Local Production Fund, funded by Canada’s satellite TV providers. The CRTC transformed that into the Independent Local News Fund, adjusted its admission criteria to include larger-market stations like CHCH in Hamilton and the V stations in Quebec and Montreal (while excluding small-market stations owned by the media giants), and required cable companies to contribute into the fund. Everyone kicks in 0.3% of revenues to support independent stations.

So in the end, all independent stations get extra money from this fund, and non-independent stations get funded through TV providers who share the same owner.

News pro quo

In exchange for the extra money, there were new requirements for local stations:

  • In addition to the amount of local programming they have to air each week (still set at 14 hours for major-market stations and 7 hours for smaller ones, with some exceptions), they must air a certain amount of locally reflective news programming as well — six hours in large markets, three in smaller ones.
  • There’s also a financial requirement for investment in local news: 11% of gross revenues for local television stations must be devoted to locally reflective news. (This number, proposed by the three English networks, is based on previous spending on local news.)

For community stations, even though they got less money, there were stricter regulations imposed to ensure that the money they did get was spent correctly:

  • Starting this year, cable companies must spend 60% of their community channel allocations on direct programming expenses. That rises in increments and reaches 75% after 2020.
  • Diverse citizen advisory committees are required in Canada’s five largest markets.
  • Rules on what qualifies as access programming have been tightened to stress that the community member that initiates a project must have creative control, and “is neither employed by a (TV provider) nor a media professional who is known to the public or who already has access to the broadcasting system.” They also can’t profit from the show (by turning it into a de facto infomercial for their business, for example).

The changes took effect on Sept. 1 after being formally approved as amendments to the regulations and enshrined in TV stations’ conditions of licence.

But most companies didn’t wait that long to make major changes:

  • Rogers closed some Rogers TV community stations and cut back at others in the greater Toronto area.
  • Shaw closed Shaw TV in Vancouver, Calgary and Edmonton, eliminating 70 positions and sending $10 million to Global TV stations.
  • Videotron cut the budget of MAtv by 25%, reflecting the drop of the maximum deduction from 2% to 1.5%. (There hasn’t been an announcement of any redirection of funds to TVA stations.) The cuts meant the cancellation of Montreal Billboard, a weekly series featuring interviews with local community groups. MAtv director Steve Desgagné told me the decision to cut that program was strictly budgetary.
  • Bell made serious cuts at its TV1 community channels, which operate in Toronto, Ottawa, Montreal and Quebec City. It declined to provide specifics when I asked.

The result

It’s hard to evaluate the impact on community television by looking at programming, because much of that programming is short-term projects. But you can expect less programming, and especially less of the non-access local programming produced directly by the cable companies, particularly in the larger markets, as a result of these changes.

On the TV side, Bell’s CTV and Rogers’s City have both announced new expansions of local news, both to make use of these new funds and to meet the new locally reflective news requirements. Global has been non-specific about how it’s using the additional money.

What definitely won’t change is the strongly held belief among supporters of community television that cable access needs to be less cable and more access.

| TV

Global, City TV withdraw demands to reduce local programming minimums in Montreal

Corus Entertainment, which owns Global TV, and Rogers Media, which owns City TV, have each decided that in light of recent changes in local television policy, they are willing to accept the requirement that their stations in Montreal produce the standard 14 hours per week of local programming, and have withdrawn requests that their quota be reduced to 10 or seven hours a week.

The requests came as part of a proceeding to renew licences for Canada’s major television broadcasters. The large groups all have their licences expiring in 2017, and the CRTC is holding a public hearing in November to discuss what conditions should be in their renewed licences for over-the-air television and specialty channels.

Bell Media proposed no such changes for CFCF-DT, which is the market leader in the city and whose local newscasts often have a market share above 50%. But even the #1 broadcaster warned about the failing business model of local television, and said that for its network “at this time, we can only commit to the current local programming requirements and even these regulatory minima may need to be revisited once the Commission’s decision on local programming is released.”

Normally, television stations in “metropolitan” markets of more than 1 million people are required to broadcast 14 hours of local programming every week, while stations in smaller markets are required to broadcast seven.

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| TV

Shaw wants to reduce Global Montreal’s local programming requirement

Later this month, the CRTC will hold a hearing looking into the future of local and community television. Included in that review will be a look at how much local programming local television stations should produce, and what that should be.

The proceeding has attracted thousands of pages of comments, including from Canada’s major broadcasters.

Shaw Media, which owns Global TV, filed comments in which it unsurprisingly defended its model for local news, which involves local newscasts not only being produced and directed outside of local markets, but anchored there as well.

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| Opinion, TV

Another step in Global’s faking of local news

When Global TV decided to have late-night and weekend newscasts for its less popular markets anchored out of Toronto, it described it as an innovation, a way to increase local news instead of reducing it.

The day before it began in Montreal, it was described as something that will “allow for more local news gathering in the field.”

While it’s still early to judge something so new, after watching a few episodes of the newscast, I think I can at least evaluate Global’s promise of “more local news gathering”, at least as far as it concerns those newscasts:

It’s total bullshit.

The amount of local news gathering is about the same on weekends. What’s different is that it’s now presented by an anchor who has at best a vague understanding of the local market. Not that one is necessary for most of the show because after the first 10 minutes or so it stops reporting on local news.

Let’s break down the newscasts to explain this.

glb-intro

The show starts with the usual teasers and an announcer saying “From the Global News Centre, the Evening News with Kris Reyes.”

Global’s use of green-screen virtual sets means Global can make Reyes appear to be anywhere just by inserting the word “Montreal” behind her in a computer.

glb-skyline

The same goes for the Montreal skyline inserted behind her at the desk when she presents more local news. It almost looks like she’s in the Global Montreal studio.

glb-backdrop

Coming back from the first commercial break, the background changes. Suddenly she’s in front of a control room that has lots of screens but no people. I don’t think it’s a coincidence that this corresponds to the part of the local newscast devoid of local news. Putting Reyes in a generic could-be-anywhere set allows Global to produce part of a newscast filled with national and international news and copy-paste it into local newscasts across the country.

This is similar to what they’ve done with the Morning News, which goes back and forth between local and national segments.

glb-weather

Another commercial break and we’re back to the Montreal cityscape, and an usual sight for Global, the weather presenter sitting at the anchor desk. This wasn’t possible before because the weather presenter has been in Toronto for years. Moving the anchor there too means they can be seen on camera together instead of in a double box.

Judging by the radar maps used, the weather segments appear to be recorded 1-2 hours before the newscast. That’s not much worse than before — because the weatherman was shared with Global Toronto, they were prerecorded before this change too. And weather forecasts don’t change that much in an hour (says the guy whose newspaper includes weather forecasts which, by the time anyone reads them, are at least 12 hours old).

glb-sports

Back to Generic Set, and Reyes introduces Megan Robinson doing the sports roundup. Previously, Global Montreal’s local newscasts didn’t have sports segments because they didn’t have sportscasters. (They’d do quick highlights of local games, but that’s about it.)

Of course, the Blue Jays are the top story. Even though Michael Sam had made history the previous night in an Alouettes game, neither Sam nor the game made the Aug. 8 sports roundup. But you’ll be happy to know that they got in a roundup of the Shaw Charity Classic golf tournament in Calgary.

glb-outro

After more time-filling news stories from elsewhere, Reyes does a goodbye that seems to be carefully generic so it can be copy-pasted anywhere. Heck, they could just rerun the same clip at the end of every newscast every day. She might not be wearing the same dress next time, but if viewers haven’t spotted all the other trickery going on, they probably won’t notice that.

glb-jackets

Finally, a 30-second collection of cityscape videos that appear to have been taken in the spring because people are wearing sweaters and winter jackets, we’re off to Global National.

The first newscast had two packaged reports from local reporters. I found this suspicious because normally there aren’t that many local resources available on weekends. Sure enough, the next weekend it was down to one local reporter.

Even with those two local reporters, the total amount of local news represented only six minutes of the local newscast. If you add the weather segments, which are also done out of Toronto, it goes up to 10.5 minutes. Add the 30-second cityscape montage to close the newscast (looks like the timing was off for the first show), and it’s 11 minutes, out of a 22-minute newscast.

Production-wise, the newscast went smoothly (aside from being a bit short). There were no technical errors or awkward silences or glitches that I could see. Having the newscast anchored out of Toronto didn’t seem to be that noticeable, except for the changing backdrops and the awkward pronunciations of French names and the use of terms like “Honoré Mercier” (for the Mercier Bridge) that are dead giveaways that someone isn’t from around here.

Day 2, 3…

For the first late newscast, it was much of the same, except that the sports segment began with a roundup of that night’s Montreal Impact game. A 22-second roundup. Followed by a minute and 20 seconds on the day’s Toronto Blue Jays game.

Day 2, the evening news started four minutes late because of golf, but still finished on time. The evening news sports segment consisted entirely of highlights of the Blue Jays game. At 11pm, it also included PGA golf and the Shaw tournament, and ran through a list of Quebec athletes who won medals at the Parapan Am Games in Toronto.

The second weekend is, I’m assuming, more representative of what we should expect from this newscast. I watched the Aug. 15 6pm newscast with a stopwatch and broke it down. Those elements in bold are local stories:

  • 0:00-0:43 Intro
  • 0:43-3:00 Billy Shields on missing man
  • 3:00-3:24 Accident brief
  • 3:24-3:42 Lane closures brief
  • 3:42-4:34 Horses brief (SOT)
  • 4:34-4:58 PKP wedding brief
  • 4:58-5:36 Roosh V Toronto brief
  • 5:36-6:47 Weather short-term forecast
  • 6:47-7:40 Slide the City brief (SOT)
  • 7:40-8:06 Promos
  • 8:06-10:25 Commercials
  • 10:25-11:08 Trudeau on the campaign trail
  • 11:08-11:38 Fires in western Canada
  • 11:38-13:29 California drought/fires
  • 13:29-15:05 Beijing explosion
  • 15:05-15:35 Promos
  • 15:35-18:21 Commercials
  • 18:21-21:27 Weather forecast
  • 21:27-24:26 Sports with Anthony Bruno
  • 24:26-24:43 Promos
  • 24:43-27:53 Commercials
  • 27:53-29:30 Straight Outta Compton story from Florida
  • 29:30-30:00 Outro

Added up, this amounts to five minutes and eight seconds of local news. Add in the four minutes and 17 seconds of local weather, and you have 9:25 total in that half hour. Another 8:15 were commercials, 2:36 consisted of promos and the goodbye, 2:59 on sports, and the other 6:45 were national and international news stories. Broken down percentage-wise:

  • 17% local news
  • 14% local weather
  • 10% sports
  • 9% promos and filler
  • 22.5% national and international news
  • 27.5% commercials

When there’s more national and international news than local news, you wonder if it can really be called a local newscast.

Saturday’s late newscast was about the same, though it included a story about Michael Sam leaving football again. The story, whose original reporting consisted of a Skype interview, was reported by Jennifer Tryon out of Toronto.

If only all local news could be reported that way.

“Innovation”

This outsourcing of local news is just the latest step in a long process of saving money by centralizing work for small local stations. Even before the change, evening and late-night newscasts were produced in another city, with a weather presenter in Toronto and only local journalists and the local anchor in Montreal. And even before the change, much of these half-hour local newscasts, especially on weekends, were filled with reports from other Global markets or foreign news services.

And though the union has protested the whole way, the last time the Canadian Radio-television and Telecommunications Commission looked at it, it passed on the opportunity to conclude that Global was no longer producing local programming.

Does the location of the anchor make much of a difference here? We might see the commission be forced to re-evaluate the situation. But it’s hard not to think the boat has already sailed here.

On one hand, Shaw Media is a private company, so it can do what it wants. If it wants to treat local news this way, it can. If it believes that copy-pasting prerecorded segments in Toronto results in a better product than a live local newscast made in Montreal, it can do that.

But on the other hand, it’s trying to sell us on the idea that it’s adding local newsgathering resources when it’s not, and more importantly it’s pretending to the CRTC that this constitutes 30 minutes of local programming when less than a third of it is in any way local.

I understand Shaw’s motivation. The late-night and weekend newscasts have poor ratings. (There wasn’t exactly any protest online when this change happened, because so few people were watching anyway.) And it is adding some resources, including a soon-to-launch noon local newscast.

But I don’t like being deceived, especially by journalists. And so much of this new system seems designed to deceive us into thinking that this is a local newscast when at best it’s half that. If you’re going to anchor a Montreal newscast out of Toronto, just be straight with us instead of using TV magic to try to hide it.

I get that local news doesn’t pay. But local programming is what broadcasters are expected to provide in exchange for the privileges that come with having a television station. If Global doesn’t want to do local news here, maybe it should consider some other form of local programming, or just offer the airtime to community groups that can offer something that truly reflects Montreal.

Because having a Toronto anchor introduce a story from Calgary and calling it local Montreal news is an insult to our intelligence.

The Toronto-produced Evening News and News Final air at 6pm and 11pm, respectively, on Saturdays and Sundays. The weeknight News Final will be similarly moved to Toronto starting in September. Global News at Noon starts Aug. 27.

News at Noon begins

Today was the first episode of News at Noon, a new half-hour local newscast that is produced out of Montreal. Jamie Orchard is the permanent host, but Camille Ross took over those duties today while staff is shuffled because of vacations.

glb-camille

The show had about what you’d expect from a noon newscast: two live hits from reporters in the field (morning reporter Kelly Greig and evening reporter Tim Sargeant), a packaged report from the previous night, and some briefs.

I won’t do a detailed breakdown because I suspect the first show might not be representative of what we should expect on a regular basis. I’ll wait until a future date to give this a more thorough evaluation. But it followed a formula similar to the weekend newscasts, with the first half of it local news and weather and the second half mainly national news and packages and video from other Global stations, particularly in western Canada.

Two of the briefs dated to Saturday, which is a bit of a stretch for a Monday noon newscast. Worse, Global failed to send a camera to the Péladeau-Snyder wedding in Quebec City, so it relied on TVA footage, photos posted to social media and file video of the couple attending Jacques Parizeau’s funeral instead.

Despite all this, it went better than I expected. The production was smooth and it felt more live and local than the stuff I’d been watching on the weekend. We’ll see if they can keep that up.

glb-jessica

I don’t know what hope this newscast can have against CTV News at Noon, which has far more reporting resources and viewer loyalty. But it’s better to have this than not to have it.

| Montreal, TV

City won’t renew Only in Montreal (and won’t say why)

On Saturday at 7pm, City TV’s local lifestyle show will present three capsules, one each from its hosts Matt Silver, Tamy Emma Pepin and Dimitrios Koussioulas, as it airs its 30th episode. Which will also be its last.

Last month, Rogers Media confirmed to me that Only in Montreal is not being renewed past its first 30-episode run.

The news is disappointing because Only in Montreal, produced by Whalley-Abbey Media, was actually a really good show. It was well edited, well produced, fun and interesting, and introduced the city to three personalities they had known little of before. And it showcased the city in a way that has been missing on local television for far too long.

But what’s more disappointing is that the decision to cancel the show was made before the latest local TV ratings numbers came out. Since this was the first report since Only in Montreal came on the air last July, we can only conclude that the decision had nothing to do with ratings. And it’s tempting to further conclude that it therefore had nothing to do with the quality of the show.

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| Montreal, My articles, TV

ICI launches, giving Montreal its 10th local television station

Afromonde host Henry Ngaka on his virtual set, as seen through a monitor in ICI's studio.

Afromonde host Henry Ngaka on his virtual set, as seen through a monitor in ICI’s studio.

As radio stations that were supposed to launch in 2013 seek delays in whole or in part because of technical problems, an independent startup television station has managed to get on the air just under a year after getting a licence from the CRTC.

ICI began airing regular programming on Wednesday morning, launching on Videotron at the same time. (Apparently on Bell Fibe it’s still “coming soon”.) And so I’ve written about it in this story, which appears in Wednesday’s Gazette, and this story, from a more technical and business angle, for Cartt.ca.

As I’ve been watching the channel on and off on Wednesday, I notice it’s been lacking a bit of regularity right out of the gate. There were long awkward seconds of dead air, at one point a single ad or video aired three times in a row, leading to eight minutes between actual programming.

The station has very little advertising to start with, limited to some ads that look more like sponsorship messages, including one from Mike FM, whose parent company CHCR produces the Greek program. As a result, commercial breaks are only a few seconds long, enough for a station ID, and the hour is backfilled with music videos or other short-form programming.

For the quality of the actual programming, I’ll wait until they’ve had a chance to air more of it (and even then I can’t comment much on content because I can’t understand the language most of the time), but my first impression is that it’s uneven. Some of it looks like the kind of long-form talking-head shows that fit the stereotype of low-budget ethnic TV. The only thing that’s different is that it’s in a green-screen set and in high-definition, and has flashier computerized graphics (though not quite as well produced as the stuff you’ll find on the big national broadcasters). The shows are better when they take their cameras out in the field, which they do and want to do more (at least when the weather is nice).

It’s considered a soft launch, without a major marketing push behind it, and it’s being run by a group of people who, while they have experience in television production, don’t have much experience running television stations.

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