Numeris released its quarterly ratings for the Montreal market last week, covering the period of Feb. 26 to May 27. There isn’t much new among the anglophone or francophone markets in terms of market share, but the numbers give us another data point to look at some longer-term trends.
Tag Archives: radio ratings
Radio diary ratings: Radio-Canada has largest market share in Quebec City
Market share (% of listening hours) in Quebec City’s central market (data by Numeris)
It shouldn’t come as big a surprise as some are making it, but ICI Radio-Canada Première is the top-rated station in Quebec City, both in terms of listening market share (above) and total listeners in the central market, according to data released by Numeris on Thursday.
Three talk radio stations — RadCan, Cogeco’s FM93 and RNC Media’s CHOI Radio X — have been battling for top spot for the past few years, and FM93 has come out on top recently. But in this ratings period (measured Feb. 26 to April 22), it suddenly drops to third. RadCan, meanwhile, climbs to first while CHOI remains mostly stable.
Among the music stations, another sudden shift means Leclerc Communications’ WKND jumps to top spot ahead of Bell’s Rouge FM, which seems to be in a long, slow decline. The remaining stations’ shares are mostly the same as they have been. (Note that, as in Montreal, Radio Classique stopped reporting Numeris ratings after last spring.)
Montreal radio ratings: Virgin Radio 96 slips to fourth place
Market share among anglophone Montrealers, based on Numeris data
Numeris published its latest quarterly report for metered markets today, and the data for Montreal is about the same as it always is, with one exception: Virgin Radio 96 has its lowest overall share ever, and for the first time has dipped below CHOM to fourth place among anglophones — 12.1% to CHOM’s 12.5%. Both stations are owned by Bell Media, so it’s not a huge deal in terms of competition, but the trend line for Virgin is clearly heading down, from a high of 20% in 2012.
I have no magical explanation for this trend, and I’m sure everyone has their theories, from its use of syndicated programming like Ryan Seacrest to its loss of popular announcers to The Beat, but the most likely explanation is that The Beat has a better idea of what music anglos want to listen to.
The Beat’s press release, announcing itself as the number one radio station (among adults 25-54) is here. Virgin decided to just go with its weekly reach number without trying to rank itself.
Market share among Montreal francophones, based on Numeris data.
On the French side, CHMP-FM 98.5 remains the top-rated station by far among all ages 12+, but Radio-Canada’s ICI Première has climbed into second place, edging out Rythme FM. The trend line for Radio-Canada is impressive, taking a big jump in the fall of 2016 and continuing to improve. (Alain Gravel took over as morning show host on the station in the fall of 2015.)
Both adult contemporary stations Rythme FM (Cogeco) and Rouge (Bell) have declined significantly over the past two years, with Rouge falling from third place to fifth. Its major shakeup this fall, bringing in most of the on-air staff from sister station Énergie, hasn’t done much to help yet. (And since the top of that list was Éric Salvail, it’s not getting better soon.) CKOI and Énergie are about the same as they were two years ago in terms of share, with Énergie getting about the same number of francophone listeners as the three English-language music stations (dotted lines in the chart above).
Bell Media tried to polish the ratings turd as well as it could, crowing about how Énergie is the most improved francophone music station in Montreal, and how Rouge FM is … also the most improved? … actually how Rouge has seen the biggest gain in overall reach in the past six months, and how the drive-home show is best among women 25-54 despite “un mois d’octobre tumultueux.”
At the bottom of the chart (I’m excluding stations below 1%), RNC Media’s 91.9 Sports continues to slowly improve its numbers. This is the first time since it was a jazz station that it has kept the same format and brand for more than two years. And it looks like the city’s only French-language full-time sports station has finally found something that works.
The chart line for CJPX-FM Radio Classique stops this summer. The station was not included in the Numeris report, meaning that it has stopped subscribing to the service.
Still below 1% are Evanov’s CHRF 980 AM, Cogeco traffic station Circulation 730, and community station CIBL 101.5, which have average minute audiences of 900, 300 and 100, respectively.
Radio ratings: FM93 leads Quebec City
Numeris has released its top-line data from diary radio markets (mid-size cities that aren’t big enough to be measured by electronic meters). Here are some highlights:
Quebec City
Overall market share:
- FM93: 14.9%
- CHOI: 13.7%
- ICI Première: 13.5%
- Rouge: 9.7%
- WKND: 7.6%
- Énergie: 7.4%
- M: 7.3%
- Pop: 6.1%
- Blvd: 5.7%
- ICI Musique: 4.1%
- CBC: 0.4%
By owner:
- Cogeco: 22.2%
- RNC Media: 19.8%
- CBC/Radio-Canada: 18%
- Bell: 17.1%
- Leclerc: 13.3%
Compared to the spring, FM93 and Radio-Canada have lost some ground and CHOI has regained it to climb into second place overall. There was some shifting of the order, but the biggest change was to RNC Media’s Pop 100.9, which doubled its share. The last ratings period came just after they switched from rock to pop, which caused a dramatic decrease in ratings. Now they’re better than the 4.8% share they had a year ago as a rock station.
More coverage from the Journal de Québec and Le Soleil. Among the details noted, CHOI continues to do better in the suburbs while FM93 reigns in the central market, Jeff Fillion has the highest-rated noon show, and FM93’s move to all-talk weekends has had a negative impact on their ratings.
Sherbrooke
- Rouge FM: 22%
- Énergie: 18.5%
- ICI Première: 16.4%
- 107,7fm: 11.2%
- Rythme FM: 8.1%
- ICI Musique: 3.5%
Bell continues to dominate this market with its 40% share, double that of Cogeco, but Radio-Canada’s main network saw a bump.
Trois-Rivières
- Énergie: 19.7%
- Rouge FM: 16.8%
- Rythme FM: 12.2%
- ICI Première: 9.3%
- FM 90,5: 9.0%
- 106,9fm: 5.8%
- ICI Musique: 4.6%
Another Bell-dominated market. But the story here is CKBN-FM (FM 90,5), a community station on the south shore covering the Bécancour region, which has climbed above Cogeco talk station 106,9 to claim fifth place in the market.
Saguenay
- Rouge FM: 23.4%
- KYK Radio X: 21.0%
- Énergie: 18.7%
- ICI Première: 11.5%
- ICI Musique: 4.2%
Radio X is no longer king in blueberry country as Bell’s Rouge FM takes the lead. Énergie is also up, pushing Bell’s share from 38.5% to 42.1% since the spring.
Drummondville
- Rouge FM: 30.8%
- Énergie: 22.7%
The only two stations reporting in this market are both owned by Bell Media, so there isn’t much competition to talk about. But Rouge FM has pulled well ahead of Énergie after being a couple of points behind.
Ottawa-Gatineau
Anglo top 5:
- CBC Radio One: 21.3%
- Hot 89.9 (Newcap): 9.2%
- CFRA 580 (Bell): 8.7%
- CHEZ 106.1 (Rogers): 6.6%
- Majic 100.3 (Bell): 6.0%
With more than 20 stations in the region, only CBC cracks the 10% share in English. Newcap’s Hot 89.9 leads the music stations and CFRA leads the commercial talk stations, but beyond that it’s a very tight battle.
Torres Media, which owns CIDG-FM, sent me (unsolicited) some numbers showing the station’s growth since it changed frequency from 101.9 to 101.7 and increased power. An 82% increase in the adults 25-54 audience is impressive. But the station still has only a 2.9% share overall.
Franco:
- Rouge FM (Bell): 21.1%
- ICI Première: 15.4%
- Énergie (Bell): 8.5%
- 104,7fm (Cogeco): 7.8%
- ICI Musique: 5.1%
- Hot 89.9 (Newcap): 4.8%
- WOW (RNC): 4.5%
- Pop (RNC): 3.6%
- CHEZ 106.1 (Rogers): 3.5%
- Jump 106.9 (Corus): 2.5%
At least the top five stations are all French-language ones among francophones. But RNC’s one-syllable pop music stations are down with the top-rated English music stations.
Elsewhere
- In Sydney, N.S., community station The Coast 89.7, licensed to Glace Bay, has been added, and reports a 13% share, good for fifth place out of eight stations (six plus CBC).
- In London, Ont., CKOT-FM (Easy 101), which was purchased by Rogers a year ago, has started reporting ratings even though it’s licensed to Tillsonburg, 40km away. Numeris shows it’s the top-rated private station in the market, behind only CBC. In the spring it was behind Bell’s country station BX93 and Virgin Radio.
- In Hamilton, CHTG-FM (92.9 The Grand) in Haldimand has begun reporting in that market after being bought by Durham Radio and switching from country to classic hits. It scores only a 1.2% share as a spill station.
- In St. Catharines/Niagara, CIXL-FM (Giant FM) has taken the lead from Bell’s EZ Rock, gaining five share points in a year while EZ lost four. Bell’s 97.7 HTZ also saw a bump from 5.6% to 8.0% in a year, but we’ll see if that survives the recent layoffs at the station.
- In Sudbury, Ont., which last year had four stations within 1.3 share points of the lead, KICX Country has climbed on top with a 20% share while the others fell below 15%. KICX is in the process of being purchased by Bell. Rogers’s 92.7 Rock jumped from sixth place to third by increasing its share by more than 50%. The market has six stations with shares above 10%.
- In Winnipeg, Corus’s rebranding of Fresh Radio as Peggy 99.1 has had only a modest effect on ratings, going from 1.6% to 2.1%. ChrisD.ca and the Winnipeg Free Press have more analysis of Winnipeg ratings.
- In Prince George, B.C., Vista’s CIRX-FM (The Goat) has climbed into a commanding lead with a 25% market share compared to second place with 19.7% a year ago. All five stations have at least a 14% share.
- Castanet has details on ratings in Kelowna, B.C.
Montreal radio ratings: The Beat crows after its best book ever
Total audience listening share percentage among anglophones in Montreal, from Numeris top-line ratings.
Numeris has released the summer ratings for Montreal radio stations, and though there isn’t much new here, it’s more good news for The Beat 92.5. Its 21.1% share of tuning hours among anglophones is the best it’s gotten since the station launched out of the ashes of The Q in 2011.
The new report widens the lead it had over direct competitor Virgin Radio 96, which appeared to narrow slightly in the spring. As the chart above shows, Virgin hasn’t been ahead of The Beat in this category by any significant margin since 2012.
For much of that time, Virgin did claim the lead among the adults 25-54 and women 25-54 demographics that appeal to advertisers. But The Beat has since won in those categories, too. Steve Kowch has some numbers compiled from Bell Media that show The Beat winning in every demographic.
Of course, The Beat can’t claim to be Montreal’s most popular radio station (that would be 98,5 fm), its most popular station among anglophones (that would be CJAD, though its lead has dropped off significantly), or its most popular music station (that would be Rythme FM).
It also can’t claim to have the most popular morning show, so it did the next best thing and claimed to be the fastest growing one:
Bell Media did something similar on the French side, claiming Rouge FM 107,3 is the most improved radio station over the summer. But among all francophones, Cogeco’s Rythme has 50% more listening hours.
Like Virgin, CHOM is also experiencing a long-term downward trend from its high in 2013.
In commentary online, it seems the station anglos want to talk about is TSN 690, predicting doom over a drop from the spring as well as last summer that is certainly rock-solid evidence that the on-air personality they don’t like is awful and should be fired. I don’t know why the ratings are down (though the P.K. Subban trade probably had people tuning in last summer), but the station’s ratings fluctuations don’t seem out of the ordinary for me.
As usual, take these numbers with a grain of salt. Summer is different from the other quarters, there’s less news and no Canadiens games, so CJAD, CBC Radio One and TSN 690 usually dip while the music stations peak.
Among francophones, talk radio actually did better during the summer, with 98,5fm still ahead at an 18.6% overall share, followed by Rythme FM (13.6%), ICI Première (12.7%), CKOI (10.4%), Rouge (8.8%), The Beat (6.3%) and Énergie (5.8%).
The new kids on the Numeris block, CHRF 980 and CIBL 101.5, are about the same, with 900 and 100 average listeners a minute, respectively.
91,9 Sports had a 2.3% overall share among francophones, its best result since launching that format, putting it just behind ICI Musique and Radio Classique in terms of listeners.
Radio ratings: Radio-Canada and FM93 tie for top in Quebec City
There are a couple of stories that can come out of the Quebec City page of the latest Numeris radio diary report released Thursday: One, that CHOI Radio X is no longer the powerhouse it once was (in large part because other stations in the market have copied its populist talk format), and two, that despite the “radio poubelle” reputation of the city’s stations, Radio-Canada’s ICI Première station is doing quite well.
Here’s how it breaks down (numbers are for 12+ listeners, 5am-1am for the whole week, Feb. 27 to April 23, 2017):
| Callsign | Frequency | Brand | Owner | Listening share | Central market reach |
|---|---|---|---|---|---|
| CJMF-FM | 93.3 | FM93 | Cogeco Media | 15.7% | 183,100 |
| CBV-FM | 106.3 | ICI Première | CBC | 15.6% | 154,600 |
| CHOI-FM | 98.1 | Radio X | RNC Media | 12.7% | 140,700 |
| CITF-FM | 107.5 | Rouge | Bell Media | 10.1% | 132,400 |
| CHIK-FM | 98.9 | Énergie | Bell Media | 8.0% | 132,500 |
| CJEC-FM | 91.9 | WKND | Leclerc | 7.9% | 111,100 |
| CFEL-FM | 102.1 | BLVD | Leclerc | 6.9% | 120,500 |
| CFOM-FM | 102.9 | M | Cogeco Media | 6.8% | 121,700 |
| CJSQ-FM | 92.7 | Radio Classique | Radio Classique | 5.1% | 51,900 |
| CHXX-FM | 100.9 | Pop | RNC Media | 2.8% | 44,500 |
| CBVX-FM | 95.3 | ICI Musique | CBC | 2.3% | 41,400 |
| CBVE-FM | 104.7 | Radio One | CBC | 0.5% | 10,100 |
As you can see, ICI Première is in a statistical tie with FM93 in terms of audience in all age groups (among advertiser-friendly demographics it’s another matter). Radio X is in third place, followed by the two Bell Media stations, and the two Leclerc Communication stations behind that.
CHXX’s change from rock-based Radio X2 to pop-based Pop has resulted in a drop in market share, but the company is optimistic it can rebound.
Le Journal de Québec breaks down the ratings for specific shows in various time slots. Le Soleil gets reaction from Radio X, which notes it does well among 25-54s, though some of their on-air personalities aren’t so diplomatic, taking shots at the competition.
Le Journal also notes that a host at Énergie wants Gilles Parent of FM93 to give him his house as promised, and Parent in turn took a swipe at BLVD’s Nathalie Normandeau. Other on-air statements are compiled here.
Here are what Quebec’s other markets look like. (Montreal is a metered market, and its next quarterly report is June 7.)
Sherbrooke
| Callsign | Frequency | Brand | Owner | Listening share | Central market reach |
|---|---|---|---|---|---|
| CIMO-FM | 106.9 | Énergie | Bell Media | 21.1% | 70,900 |
| CITE-FM-1/2 | 102.7/94.5 | Rouge FM | Bell Media | 20.3% | 61,000 |
| CBF-FM-10 | 101.1 | ICI Première | CBC | 13.0% | 42,600 |
| CKOY-FM | 107.7 | 107,7fm | Cogeco | 10.6% | 33,200 |
| CFGE-FM | 93.7 | Rythme FM | Cogeco | 8.2% | 26,100 |
| CBFX-FM-2 | 90.7 | ICI Musique | CBC | 4.3% | 12,700 |
Bell owns the Sherbrooke market pretty well, with the top two stations representing more than 40% listening share. Cogeco’s two stations combined have half that. La Tribune notes there’s a decrease in overall listening over last year.
Trois-Rivières
| Callsign | Frequency | Brand | Owner | Listening share | Central market reach |
|---|---|---|---|---|---|
| CIGB-FM | 102.3 | Énergie | Bell | 16.4% | 45,100 |
| CHEY-FM | 94.7 | Rouge FM | Bell | 13.8% | 29,400 |
| CJEB-FM | 100.1 | Rythme FM | Cogeco | 12.8% | 25,300 |
| CBF-FM-8 | 96.5 | ICI Première | CBC | 11.1% | 20,600 |
| CKOB-FM | 106.9 | 106,9fm | Cogeco | 9.2 | 16,800 |
| CKBN-FM | 90.5 | FM 90,5 | Community | 6.5% | 10,100 |
| CBFX-FM-1 | 104.3 | ICI Musique | CBC | 3.8% | 8,100 |
Bell also tops in Trois-Rivières, though the lead is not as large.
Saguenay
| Callsign | Frequency | Brand | Owner | Listening share | Central market reach |
|---|---|---|---|---|---|
| CKYK-FM | 95.7 | Radio X | RNC Media | 21.2% | 43,800 |
| CFIX-FM | 96.9 | Rouge FM | Bell | 20.1% | 50,300 |
| CJAB-FM | 94.5 | Énergie | Bell | 17.3% | 49,100 |
| CBJ-FM | 93.7 | ICI Première | CBC | 10.2% | 22,700 |
| CILM-FM | 98.3 | Rythme FM | Attraction | 8.1% | 18,800 |
| CBJX-FM | 100.9 | ICI Musique | CBC | 5.0% | 7,000 |
Radio X regains the lead in the heartland, after being in third a year ago. The Bell stations are also doing well there.
Ottawa-Gatineau (francophone)
| Callsign | Frequency | Brand | Owner | Listening share | Central market reach |
|---|---|---|---|---|---|
| CIMF-FM | 94.9 | Rouge FM | Bell | 16.5 | 79,200 |
| CBOF-FM | 90.7 | ICI Première | CBC | 13.1% | 70,000 |
| CKTF-FM | 104.1 | Énergie | Bell | 11.7% | 77,000 |
| CKOF-FM | 104.7 | 104,7fm | Cogeco | 10.0% | 51,400 |
| CIHT-FM | 89.9 | Hot 89.9 | Newcap | 5.9% | 53,400 |
| CFTX-FM | 96.5 | Pop 96,5 | RNC Media | 4.3% | 27,300 |
| CHLX-FM | 97.1 | Wow 97,1 | RNC Media | 4.2% | 26,100 |
| CBOX-FM | 102.5 | ICI Musique | CBC | 3.8% | 22,200 |
Little change here over last year: Bell also has the two top private stations for francophone listeners in the national capital, while RNC Media’s new single-syllable music stations are more than a point behind the anglophone music station. (I’ve left out the remaining anglo stations.) Nevertheless, Le Droit notes that CFTX-FM’s change from Capitale Rock to Pop has meant a huge increase in ratings, from a 0.5% market share in September.
Montreal radio ratings: Another win for The Beat
Numeris, the company that measures radio and TV ratings, came out with their quarterly report this week, and once again it was Cogeco’s 92.5 The Beat that had the most good news to announce on the anglo side.
Among anglophone listeners, CKBE-FM had a 17.2% audience share, second only to CJAD’s 28.2% among all listeners. Virgin Radio was well back at 13.5%.
The shares were mostly stable among the anglophone audience, but the exception was Virgin, which was down for the second straight quarter and by almost three points compared to the same time last year. (I’ll compare year-over-year because two years ago when The Beat had a surge in the winter book Virgin claimed it was because of Christmas music that aired on The Beat during the holidays.)
CHOM recovered a bit after hitting a new low in the last quarter. It’s still fourth among anglophone stations, but it regained its position as first among men 25-54.
Despite this being a good report, The Beat couldn’t resist getting cute with spin, saying it’s the “number one radio station”, which only works if you (a) exclude the francophone market and (b) exclude people outside the 25-54 demographic. It also called its morning show the “fastest growing” one in the market with new hosts Vinny and Nikki. Which is kind of like saying your kid is “most improved.” The Beat’s morning show has been historically weak while its daytime has been strong.
Bell’s press release stressed its combined market share (which is, of course, because it owns most of the stations). CJAD still has the highest share by far, and 8 of the 10 most listened-to shows among anglophones. TSN 690 is stable at a 4% share, and CBC Radio One climbed more than one and a half points, its total audience up about 25% among anglophones.
Here are the top-line numbers (average minute audience and listening share) among anglophone listeners:
| Station | Average minute audience | Share | Daily reach |
|---|---|---|---|
| CJAD 800 | 16,600 | 28.2% | 191,400 |
| The Beat 92.5 | 10,100 | 17.2% | 216,100 |
| Virgin Radio 96 | 7,900 | 13.5% | 196,200 |
| CHOM 97.7 | 6,400 | 11.0% | 135,000 |
| CBC Radio One 88.5 | 4,700 | 8.1% | 51,200 |
| TSN Radio 690 | 2,400 | 4.0% | 65,100 |
| Rythme FM 105,7 | 1,200 | 2.1% | 50,700 |
| Radio Classique | 1,100 | 1.9% | 26,000 |
| CBC Radio Two 93.5 | 900 | 1.6% | 21,800 |
| 98.5fm | 800 | 1.4% | 26,600 |
| Rouge FM 107,3 | 700 | 1.1% | 29,100 |
| Énergie 94,3 | 700 | 1.2% | 22,400 |
| CKOI 96,9 | 500 | 0.9% | 33,600 |
| ICI Radio-Canada Première 95,1 | 400 | 0.6% | 10,400 |
| ICI Musique 100,7 | 200 | 0.3% | 5,500 |
| AM 980 | 100 | 0.2% | 2,500 |
| Radio circulation 730 | 100 | 0.1% | 5,600 |
| 91.9 Sports | 100 | 0.1% | 4,900 |
| CIBL 101,5 | 0 | 0.0% | 900 |
Among Montreal francophone listeners:
| Station | Average minute audience | Share | Daily reach |
|---|---|---|---|
| 98.5fm | 36,500 | 21.0% | 584,000 |
| Rythme FM 105,7 | 28,400 | 16.3% | 620,200 |
| ICI Radio-Canada Première 95,1 | 23,400 | 13.4% | 309,900 |
| Rouge FM 107,3 | 14,600 | 8.4% | 389,900 |
| CKOI 96,9 | 14,200 | 8.2% | 436,200 |
| Énergie 94,3 | 10,300 | 5.9% | 348,100 |
| Virgin Radio 96 | 9,400 | 5.4% | 350,400 |
| The Beat 92.5 | 8,000 | 4.6% | 336,100 |
| CHOM 97.7 | 7,400 | 4.2% | 255,800 |
| ICI Musique 100,7 | 4,300 | 2.5% | 107,100 |
| 91.9 Sports | 3,700 | 2.1% | 68,100 |
| Radio Classique | 3,600 | 2.1% | 91,800 |
| CJAD 800 | 2,100 | 1.2% | 40,800 |
| AM 980 | 1,300 | 0.7% | 18,200 |
| CBC Radio One 88.5 | 1,000 | 0.6% | 23,800 |
| CBC Radio Two 93.5 | 700 | 0.4% | 32,700 |
| Radio circulation 730 | 400 | 0.2% | 36,200 |
| CIBL 101,5 | 200 | 0.1% | 14,600 |
| TSN Radio 690 | 100 | 0.1% | 5,300 |
Combined:
| Station | Average minute audience | Daily reach |
|---|---|---|
| 98.5fm | 37,300 | 610,600 |
| Rythme FM 105,7 | 29,600 | 670,900 |
| ICI Radio-Canada Première 95,1 | 23,800 | 320,300 |
| CJAD 800 | 18,700 | 232,200 |
| The Beat 92.5 | 18,100 | 552,200 |
| Virgin Radio 96 | 17,300 | 546,600 |
| Rouge FM 107,3 | 15,300 | 419,000 |
| CKOI 96,9 | 14,700 | 469,800 |
| CHOM 97.7 | 13,800 | 390,800 |
| Énergie 94,3 | 11,000 | 370,500 |
| CBC Radio One 88.5 | 5,700 | 75,000 |
| Radio Classique | 4,700 | 117,800 |
| ICI Musique 100,7 | 4,500 | 112,600 |
| 91.9 Sports | 3,800 | 73,000 |
| TSN Radio 690 | 2,500 | 70,400 |
| CBC Radio Two 93.5 | 1,600 | 54,500 |
| AM 980 | 1,400 | 20,700 |
| Radio circulation 730 | 500 | 41,800 |
| CIBL 101,5 | 200 | 15,500 |
Victory for 98,5fm, Radio-Canada and 91,9 Sports, loss for Rythme and Rouge
On the franco side, unsurprisingly it was another win for 98,5fm, which once again declared itself the most listened-to radio station in all of Canada. Though its average minute audience of 37,300 (in its central market) is beat by Toronto’s CHFI-FM with 42,400.
Bell Media’s press release couldn’t dig up much to say about Rouge FM, so it led with Énergie instead, noting its improvement. Rouge FM dropped 2.5 percentage points in market share from a year ago.
Not that Rythme FM was much better. Though it’s still ahead of Rouge FM in the ratings, its share dropped to 16.3% from a high of 20.5% in the summer.
Great news for Radio-Canada’s Première station, which after hitting a low of 6.6% this summer has hit a high of 13.4%, putting it third in the market. Radio-Canada’s press release notes that morning show Gravel le matin is second in the market, behind 98,5fm’s Paul Arcand.
There were some winners on the low end of the ratings board as well.
RNC Media’s 91.9 Sports, which went through a series of format changes — from jazz to right-wing talk to news talk and finally to sports — in an attempt to find an audience, seems to be happy with the sports talk format. It had a 2.1% share, which is 50% higher than the last ratings book, and an average-minute audience of 3,700 which just slightly edges Radio Classique. The boost was enough to warrant an article in the Journal de Montréal.
Good news as well for CHRF AM 980, which more than doubled its share to 0.7%. Still dead last among music stations, but it’s an improvement.
Community station CIBL, which started reporting for the first time last quarter, is still the lowest-rated station overall, with an average of 200 listeners in French and an English number within the margin of error of zero. The station looks like it’s going to stay here for the time being. Its new manager explained during a recent general assembly that they discovered Numeris offers lower prices for community stations.
Other reporting
- InfoPresse (25-54 numbers)
- La Presse (highlights of francophone stations, plus top 10 shows)
Radio ratings: Virgin running out of ways to claim it’s beating The Beat
Numeris released its quarterly ratings report this week for Montreal and other metered markets. The Montreal top-line results show once again a significant margin between 92.5 The Beat (CKBE-FM) and Virgin Radio 95.9 (CJFM-FM).
Here they are translated into English. Audience shares among Montreal anglophones (all ages) from Aug. 29 to Nov. 27, 2016 (with their average-minute audience for a 24-hour day):
- CJAD 800: 29.6% (17,100)
- The Beat 92.5: 17.4% (10,000)
- Virgin Radio 96: 14.9% (8,600)
- CHOM 97.7: 10.2% (5,900)
- CBC Radio One: 6.4% (3,700)
- TSN Radio 690: 3.7% (2,100)
- Rythme FM 105.7: 2.2% (1,300)
- Radio Classique 99.5: 2.0% (1,100)
- CBC Radio Two: 1.8% (1,000)
Other measured stations had shares under 1%.
Once again, among overall anglophone audiences, CJAD is the clear winner with a 29.6% share, tied with last winter as its highest share in the past five years. The Beat clearly beats Virgin, up by two and a half points. It’s also ahead in the adults 25-54 demographic, which Virgin had a bit of an edge in historically. And even when counting in francophone audiences, The Beat is still ahead.
CHOM, meanwhile, had its worst book in the past half-decade, dropping more than two points.
Radio ratings share (Montreal anglophones, ages 2+). Data by Numeris. Click for larger version.
But it would be irresponsible to make sweeping conclusions based on one ratings report. Instead, it makes more sense to look at long-term trends. And here’s what we see from that:
- CJAD is doing well, despite everyone’s opinions (usually negative here) about its programming. Since 2014, it has climbed into the 25-30% range, with noticeable dips in the summer, suggesting Montrealers are tuning in when there’s news. No individual programming change would explain this, though 2013 is when there was the last major reshuffling, getting rid of Ric Peterson.
- The Beat is winning the battle with Virgin. It took about two years after Q92 relaunched itself as The Beat for there to be real traction in the ratings, and a noticeable drop in Virgin’s share around 2013 led to The Beat taking the lead. Since the beginning of 2014, The Beat has led among anglo listeners, though the adults 25-54 demo has gone back and forth a bit.
CHOM’s bad book could easily be an outlier, so we’ll have to see.
As for TSN 690, a lot of people seem to be very concerned about their ratings (and, like with CJAD, very eager to blame problems on a particular on-air personality), but it’s about the same place it always is. The latest rating is slightly below where it was a year ago, and slightly above where it was two years ago at the same time of the season.
Naturally, every station tried to spin the results to make themselves look good:
- CJAD sent out a press release noting their #1 status and adding that it is the best-rated news-talk radio station in Canada in terms of audience share in its central market. (The fact that Montreal has a limited number of English stations is a big factor in that, of course.) And it singled out hosts Andrew Carter (most listened-to radio show in the market), Aaron Rand (most popular afternoon show) and Ken Connors (a 52% share on weekend mornings).
- The Beat also sent out a press release, staking claim to the title of highest-rated music station in the market, as well as the adults 25-54 and women 25-54 demographics that advertisers love, and highlighting its high ratings during the 9-to-5 workday, which continues to be its strength.
- Virgin Radio didn’t send out a press release, though it did post messages on social media noting some ratings wins. It calls Freeway and Natasha “Montreal’s #1 most listened to morning show”, but only in the fine print do you realize they restricted the audience to adults 18-49. Another image pointed to the station having “more than 2 million listeners a week”, which is true, but that counts everyone who tuned in for even one minute during that week. It doesn’t measure how long or often people listen to the station, and The Beat has the same reach.
Francophone market
Among Montreal francophones (all ages):
- 98.5 FM: 19.8% (36,600)
- Rythme FM 105.7: 18.5% (34,300)
- ICI Première: 11.8% (21,900)
- Rouge FM 107.3: 9.3% (17,300)
- CKOI 96.9: 9.1% (16,900)
- Virgin Radio 96: 5.8% (10,700)
- The Beat 92.5: 5.6% (10,300)
- Énergie 94.3: 5.4% (10,000)
- CHOM 97.7: 4.7% (8,700)
- ICI Musique: 2.5% (4,600)
- Radio Classique 99.5: 2.3% (4,300)
- 91.9 Sports: 1.4% (2,600)
Once again, news-talker 98.5 FM is the leader among all audiences, though Rythme FM declared victory in the adults 25-54 group.
Radio-Canada bounced back big time from a bad book in the summer, taking third spot overall. CKOI’s rating is also noteworthy. After being stuck with shares around 6%, it’s now several points up on that. Meanwhile, Énergie, whose lineup includes Dominic Arpin, Mélanie Maynard and Éric Salvail, gets smaller audiences overall than Virgin and The Beat.
Self-congratulatory statements from:
- 98.5FM, which says it’s the most listened-to station in all of Canada (by total average-minute audience, apparently)
- Radio-Canada, which notes a 30% year-over-year increase (good news after a pretty bad report in the summer ratings).
- Bell Media, which highlights the success of Énergie’s afternoon network show Éric est les fantastiques. Because it’s carried on multiple stations, it gets a large audience.
Also roundups from La Presse, InfoPresse and ActusMédias.
CHRF 980 AM, which seems to have an actual programming strategy now, had its best ratings ever. Except it only started reporting ratings in the past year, and its share is 0.3% among francophones and 0.4% among anglophones, for about 800 average-minute listeners total.
New on the ratings chart is CIBL-FM 101.5, the community station whose studios are at the corner of St-Laurent Blvd. and Ste-Catherine St. The station unsurprisingly scored zeros for anglophones, and starts on the francophone chart as a 0.1% share, 300 average listeners and an average daily reach of 16,800. The only station with a worse rating among francophones is TSN 690. It’s certainly not a win for them, but the ratings book should give them a lot of information about their audience that they didn’t have before.
The Beat declares victory after summer ratings surge
Following today’s publication of Numeris’ Summer 2016 results, The Beat 92.5 maintains its ranking as Montreal’s #1 Music Station! The Beat is not only the number one English-language music station among radio listeners of all ages, but it is now is now the Number one RADIO station in the most important demos, Adults 25-54 and Females 25-54!
This was the beginning of a very self-congratulatory press release from 92.5 The Beat on Thursday after learning they had finally beaten competitor Virgin Radio 96 not only overall but among their key demographics.
It’s good news for the station that on Tuesday celebrated its fifth anniversary. But we’ve seen this kind of surge from The Beat before, so it’s too early to tell if the tide has really turned.
What the ratings actually say
As readers of this blog are well aware, there are a lot of ways to play with ratings numbers to claim to be number one. In the case of The Beat, it means ignoring the French market entirely, and ignoring the top-rated English station in the market, CJAD. At which point you’re down to three commercial stations.
The top-line ratings results are posted on Numeris’s website. Here’s what they show:
Montreal anglo market (797,000 people), all ages, May 30 to Aug. 28, 2016:
| Callsign | Brand | Share | AMA | Daily reach | AMA Change from spring | AMA Change from last summer |
|---|---|---|---|---|---|---|
| CJAD | CJAD 800 | 26.4% | 13,400 | 170,800 | -11% | -8% |
| CKBE-FM | The Beat 92.5 | 19.2% | 9,800 | 211,200 | +11% | +7% |
| CJFM-FM | Virgin Radio 96 | 16.3% | 8,300 | 207,300 | 0 | -6% |
| CHOM-FM | CHOM 97.7 | 12.9% | 6,600 | 145,800 | -4% | +5% |
| CBME-FM | CBC Radio One | 6.2% | 3,100 | 43,500 | -3% | -6% |
| CFGL-FM | Rythme FM | 3.0% | 1,500 | 51,800 | +25% | +25% |
| CKGM | TSN Radio 690 | 2.9% | 1,500 | 40,500 | -25% | -17% |
| CBM-FM | CBC Radio Two | 1.6% | 800 | 19,100 | 0 | +14% |
| CITE-FM | Rouge FM | 1.3% | 700 | 31,200 | +17% | +17% |
| CJPX-FM | Radio Classique | 1.3% | 700 | 19,200 | -12% | +17% |
| CKOI-FM | CKOI | 1.0% | 500 | 37,000 | +43% | 0 |
Other stations have shares below 1%.
Montreal franco market (2,738,000 people), all ages, May 30 to Aug. 28, 2016:
| Callsign | Brand | Share | AMA | Daily reach | AMA Change from spring | AMA Change from last summer |
|---|---|---|---|---|---|---|
| CFGL-FM | Rythme FM | 20.5% | 37,300 | 687,000 | -1% | +10% |
| CHMP-FM | 98,5 fm | 17.0% | 31,000 | 484,700 | -18% | -13% |
| CITE-FM | Rouge FM | 11.9% | 21,700 | 376,400 | +19% | -15% |
| CKOI-FM | CKOI | 10.1% | 18,400 | 480,600 | +28% | +16% |
| CJFM-FM | Virgin Radio 96 | 7.0% | 12,700 | 414,300 | +44% | +23% |
| CKBE-FM | The Beat 92.5 | 7.0% | 12,700 | 400,200 | +14% | +23% |
| CBF-FM | ICI Première | 6.6% | 12,000 | 224,700 | -19% | -22% |
| CHOM-FM | CHOM 97.7 | 5.7% | 10,400 | 316,800 | +32% | +68% |
| CKMF-FM | Énergie | 5.3% | 9,600 | 344,600 | +8% | -16% |
| CBFX-FM | ICI Musique | 2.1% | 3,900 | 82,800 | -5% | -18% |
| CJPX-FM | Radio Classique | 2.0% | 3,700 | 86,100 | -33% | -36% |
| CKLX-FM | 91.9 Sport | 1.3% | 2,400 | 50,600 | 0 | +242% |
| CJAD | CJAD 800 | 0.7% | 1,200 | 37,500 | 0 | +50% |
| CKAC | Radio Circulation | 0.3% | 500 | 47,200 | +67% | 0 |
| CBME-FM | CBC Radio One | 0.3% | 500 | 15,500 | 0 | +67% |
| CBM-FM | CBC Radio Two | 0.2% | 300 | 26,100 | -40% | -70% |
| CHRF | AM 980 | 0.0% | 100 | 3,800 | 0 | N/A |
| CKGM | TSN Radio 690 | 0.0% | 0 | 3,400 | 0 | -100% |
AMA means average minute audience, the average number of people who will be tuning into a station during any minute of a 24-hour day.
Daily reach refers to how many listeners will tune into a station for at least one minute during the average day.
Comparisons to spring (Feb. 29-May 29) and last summer (June 1-Aug. 30, 2015) are here for reference. I’d pay more attention to the year-over-year change than the change over spring, since summer ratings tend to go down particularly for non-music stations. And don’t read too much into the percentage changes for stations lower on the chart. The higher margin for error exaggerates the amplitude of the changes.
Listener boycotts had no effect on The Beat
The Beat has reason to be happy, being higher among anglophones than it was both last spring and last summer. But the big win is in the adults 25-54 and women 25-54 demographics, which it had consistently lost to rival Virgin, even while it had a larger audience overall.
“Today’s milestone results are the product of great teamwork and proof that our audience likes the changes we made to the schedule,” GM Luc Tremblay says in the press release. This is in reference to moving Cat Spencer to afternoons and Cousin Vinny to mornings, but left unsaid is that listener anger to the dropping of Kim Sullivan and Sarah Bartok hasn’t resulted in a drop in ratings. The Beat says its 25-54 audience for the morning show went up 35%.
The news isn’t all bad for Virgin and Bell Media. Virgin’s audience is up among francophone listeners (though just like last summer it’s exactly tied with The Beat for audience among francophones), and CHOM has much more franco listeners. Plus, of course, Bell Media owns four of the five commercial stations in the market.
More importantly, we’ve seen this before. During the winter of 2014-15, The Beat and Virgin had similar numbers relative to each other. The Beat’s program director said the station expected to continue to improve. Virgin’s said it was because it covered the Christmas period when The Beat does better with its Christmas music. The next ratings period, Virgin was back on top.
The next ratings period will tell us if this was another fluke. But The Beat has been consistently higher than Virgin in the overall ratings, and this ratings period was as far from Christmas as you can get.
Franco market: Rythme, CKOI see gains
On the francophone side, Rythme FM climbed above 98.5 FM to the top spot. Expect this to be temporary as 98.5’s A team comes back to work and so do the politicians whose activities fuel news-talk stations. (And besides, both stations are owned by Cogeco, so it’s not exactly a huge competition.)
CKOI is getting more respectable numbers than it used to. Not so long ago it was in the gutter, being outperformed by the anglo music stations among francophones. Now it’s well ahead of them, even nipping at the heels of #2 music station Rouge FM. We’ll see if that keeps up.
91.9 Sport is holding its own, with more than three times the audience it had last summer before the format change and equal to what it had in the spring (when presumably there was more sports to talk about). But its market share is still low, and it might need more to be viable as a talk station.
CHRF, the station that was supposed to be Radio Fierté and is now airing easy-listening music and some miscellaneous programming, is still stuck within the margin of error.
Montreal radio ratings: The Beat gaining on Virgin
Numeris released its spring quarterly ratings report for metered markets this week, of which Montreal is one. The numbers for Montreal’s English market show little change from what we’ve seen for several years now: CJAD leads among all listeners, while Virgin Radio leads among adults age 25-54.
But digging a bit deeper into the numbers by Numeris and research from Bell Media Sales, there are a few things worth noting.
- Virgin is losing young listeners. Among adults 18-34, Virgin dropped from 40% to 32%, putting it in a dead heat with The Beat.
- CHOM is now #2 among adults 25-54. It’s tight, but CHOM edged out The Beat to take second place behind Virgin among this advertiser-friendly demographic. But only four percentage points separates Virgin (27%) from The Beat (23%)
- Virgin is ahead because of men. Virgin and The Beat are neck and neck among women 25-54, but Virgin beats The Beat by five points among men 25-54. The Beat pulling ahead among women would be a big selling point to advertisers.
- Mornings: Virgin dropped to third place from first in the 6am-10am time slot (adults 25-54). The Beat is well behind the three Bell Media stations, which may have been a factor in the station’s decision to drop Sarah Bartok.
- Daytime: The Beat is still tops 9-5, but Virgin has dropped below CHOM in third place, losing between 20% and 30% of its average-minute audience since fall.
- Afternoon drive: This was a good ratings book for Aaron Rand, who climbed CJAD into second from fourth in the 4-7pm block among adults 25-54. Not so great for Mitch Melnick and TSN 690, which lost 40% of its 25-54 audience since fall, probably at least in part because of the Canadiens’ poor season.
- Weekends: Virgin is still way ahead here.
Naturally, both Virgin and The Beat declared victory, with The Beat boasting about its 2+ rating and high numbers from 9-to-5, and Bell Media boasting about Virgin’s 25-to-54 demo lead and the fact that it owns four of the five stations in this market.
More francophones than anglophones
Numeris’s charts split the audience into French and English markets, but Virgin, The Beat and CHOM all have more francophone listeners than anglophones. When you add up the two languages, these are the average-minute audiences for the stations in Montreal:
- The Beat: 19,900 (8,800E + 11,100F)
- Virgin: 17,100 (8,300E + 8,800F)
- CJAD: 16,300 (15,100E + 1,200F)
- CHOM: 14,800 (6,900E + 7,900F)
- CBC Radio One: 3,700 (3,200E + 500F)
- TSN 690: 2,000 (2,000E + 0F)
- CBC Radio Two: 1,300 (800E + 500F)
And if you add in the French stations:
- CHMP 98.5: 38,100 (500E + 37,600F)
- Rythme FM: 36,500 (1,200E + 35,300F)
- The Beat: 19,900 (8,800E + 11,100F)
- Rouge FM: 18,900 (600E + 18,300F)
- Virgin: 17,100 (8,300E + 8,800F)
- CJAD: 16,300 (15,100E + 1,200F)
- ICI Première: 15,300 (400E + 14,900F)
- CKOI: 15,100 (700E + 14,400F)
- CHOM: 14,800 (6,900E + 7,900F)
- Énergie: 9,400 (500E + 8,900F)
- CJPX Radio Classique: 5,600 (800E + 4,800F)
- ICI Musique: 4,200 (100E + 4,100F)
- CBC Radio One: 3,700 (3,200E + 500F)
- 91.9 Sport: 2,400 (0E + 2,400F)
- TSN 690: 2,000 (2,000E + 0F)
- CBC Radio Two: 1,300 (800E + 500F)
- CKAC Circulation: 300 (0E + 300F)
- CHRF 980: 100 (0E + 100F)
Not only does The Beat have more listeners on average than any other anglophone station, it has more listeners on average than all but one of the francophone music stations as well. (Virgin can crow about its larger reach, breaking 2 million, but someone tuning in a minute or two a month isn’t very valuable, I’d think. And besides, The Beat has a slightly higher reach on a weekly basis among anglophones.)
CHMP 98.5 is still at the top, and its average minute audience of 38,100 continues to make it the most popular radio station not only in Montreal but in Canada. The highest-rated station in Toronto, CHFI-FM, has an overall AMA of 27,400. Most other markets don’t have a station above 10,000.
La Presse and the Journal de Montréal focused on drops for Radio-Canada’s ICI Première and morning man Alain Gravel, while Le Devoir picks a few highlights. La Presse notes that Paul Arcand at 98.5 has an average minute audience of 83,440 (and that’s down significantly), and that all 10 of the most listened-to shows on radio in Montreal are either at 98.5 or Rythme FM.
The news isn’t all bad for Radio-Canada, though. Its weekend evening show La soirée est encore jeune is its most popular among adults 25-54, beating even its weekday morning show.
At the bottom of the ratings, CKLX-FM, now 91.9 Sport, seems to be slowly finding its footing, going up from a 0.9% share to a 1.4% share in the past year. Radio Circulation CKAC is still down in the dumps, mainly because of its repetitive format that no one will listen to for more than a few minutes. But even if you judge it by its daily reach (how many people tune in for at least a minute a day), it’s pretty poor. More francophones will check in with CJAD once a day than this station.
And dead last again is CHRF 980 AM, which abandoned Radio Fierté last year after barely trying it out, and now seems to have adopted a French version of owner Evanov Radio’s Jewel easy-listening format. Its schedule shows it’s bringing back live morning and afternoon programming, and has a weekly show for the LGBT community on Saturday evenings. They’ll need more than that, and some serious marketing, if they hope to make a dent in the ratings.
CHOI climbs back into second (or first, depending how you count) in Quebec City radio ratings
Numeris released radio ratings for diary (read: medium-size) markets recently. You can read the top-line details here, or get some deeper numbers from Bell Media Sales for stations in Quebec.
Among things of note:
- After a disappointing fourth-place 11.1% share in last fall’s ratings report, CHOI-FM has bounced back into second with a 14.5% share in Quebec City. CJMF-FM (FM93) remains the top-rated radio station in the market. Among adults 25-54, CHOI is number one again, and among adults 18-34, it’s tied with CJEC-FM (WKND).
- CHOI’s ratings doubled during the noon hour, pushing it into first place, thanks to André Arthur. But that wasn’t enough for him to stay on. As the ratings period ended, Arthur’s contract was terminated.
- Radio Classique CJSQ-FM Quebec City jumped from a 2.5% share to 5.3%, closer to its average over the past few years.
- CBC Radio One (CBVE-FM) in Quebec City still has a 0.6% share. It reaches 15,300 listeners a week in the provincial capital, but 36,000 overall through the Quebec Community Network of retransmitters.
- Ottawa’s CFRA, which was hit hard by the Bell Media cuts last fall and then again in February, saw its share among anglophones drop from 10.9% to 8.1%. The past few years the ratings had been around 9%.
- CKOF-FM, Cogeco’s talk station in Gatineau, jumped from 6.9% to 9.4%.
- Regina’s CIZL-FM (Z99), while still the top station in the market, dropped more than four points, from 20.2% to 16.0%.
- Lethbridge’s CFRV-FM (107.7 The River) lost almost five points from last fall, going from a tie for first to a distant third. CHLB-FM (Country 95.5) is top with 20%, and CJOC-FM (Classic Hits) jumped up four points in second with 16.5%.
- In Red Deer, CIZZ-FM (Z98.9) dropped from second place to second-last, from 11.7% to 6.7%. This isn’t the first such radical fluctuation for this station in the ratings.
- Kamloops, B.C., is really tight: Only one percentage point separates the top four stations in the market.
Coverage
- Infopresse on ratings in the Quebec markets
- Le Soleil and Journal de Québec on Quebec City ratings (each declares a different station to be “number one”)
- Le Droit on Ottawa-Gatineau
Radio ratings: Virgin and The Beat are tied (so both declare victory)
Quarterly radio ratings from Numeris were released on Thursday. There aren’t any big surprises for the anglophone market. Overall, among all listeners age 2+, these are the average minute audiences from anglophones across the 24/7 week for the top 10 stations:
- CJAD: 15500 (29.6%)
- Virgin Radio 96: 8500 (16.2%)
- The Beat: 8500 (16.1%)
- CHOM: 6100 (11.7%)
- CBC Radio One: 3400 (6.5%)
- TSN 690: 2300 (4.4%)
- Rythme FM: 1200 (2.2%)
- Radio Classique: 900 (1.7%)
- CKOI: 700 (1.4%)
- CBC Radio Two: 700 (1.4%)
Little has changed from previous reports, but Virgin and The Beat are in a statistical tie, which meant they had to be creative to proclaim themselves #1.
Virgin stuck to the key age 25-54 demographic, and its slightly higher reach. (And Bell points out that CHOM is tied with The Beat for second place among adults 25-54.) The Beat, meanwhile, points out that it’s higher during the work day (both overall and among women 25-54), which has always been its strong point.
AM 980 is dead last
New in this ratings report is the inclusion of CHRF, the former Radio Fierté that now just identifies itself as AM 980 and airs music. The station, which abandoned its LGBT-themed programming less than a year after launching, is in last place among measured stations in both languages.
Among francophones, it has an estimated 100 listeners on average, a market share of 0.1%, and reaches 3,000 listeners a day. More francophones listen to TSN 690 or CJAD.
Among anglophones, its average audience and market share both read as zero, and it reaches 1,100 listeners in an average day.
The station has a lot of work to do if it’s going to attract an audience. It could start by having programming and telling people about it.
Owner Evanov Radio hasn’t announced what its plans are for the station, which has a standard commercial licence and isn’t tied to any format (though it must remain a French-language station).
Good news/bad news
Looking into the more detailed reports compiled by Bell Media and Cogeco Force Radio (via Infopresse), you can see strengths and weaknesses among the various stations. Some things of note:
- CHOM’s morning show does much better with women than the rest of its schedule
- CJAD’s ratings spike at 11pm during Joey Elias’s comedy show. It’s the most popular station at that hour among anglophones 25-54.
- Virgin spikes during the morning show, while the Beat’s morning show has fewer listeners than daytime programming.
- Mitch Melnick is still the high point of TSN 690, around 5pm weekdays.
- Demographically, among anglophone commercial stations:
- Most male: TSN 690
- Most female: The Beat
- Youngest: Virgin
- Oldest: Radio Two
- Richest: TSN 690
- Poorest: Radio Two
- Paul Arcand’s morning show on 98.5 FM is still the most popular thing on radio, with an average audience peaking above 35,000 listeners among adults 25-54, though Rythme FM’s weekend shows have about the same audience in that demo and Arcand’s numbers aren’t as high as they used to be. 98.5 is also tops during the afternoon drive period and in late evenings. Rythme FM is strongest during the work day.
- Rouge FM’s audience dips noticeably during Isabelle Racicot’s lunchtime show, particularly among men. It also underperforms during the morning show and drive-home show.
- Énergie 94.3 does poorly during the work day. It’s the only one among the big French stations whose peak is in the afternoon, thanks to Éric Salvail’s drive-home show.
- CKOI has the second-strongest morning show, with Debout les comiques.
- CKOI is now number one among adults 18-34.
- 91.9 Sport’s best audience comes just after 3pm when Jean-Charles Lajoie starts his show. The station flatlines after 7pm when it runs repeat programming.
- Rythme FM’s morning show does poorly among men, especially when compared to the rest of the day, which is very strong.
- On weekends, from 9am to 9pm, Rythme FM blows away the competition. It has twice the audience of any other station in the middle of the day.
- Radio Classique saw a modest ratings increase, now that it has new programming. It’s too early to tell if it’s significant (and if it will stay).
- Demographically, among francophone stations:
- Most male: Radio Circulation (84%)
- Most female: Rouge FM (60%)
- Youngest: Énergie
- Oldest: Radio Classique
- Richest: Énergie
- Poorest: 91.9 Sport
Fall radio ratings show status quo in Montreal
Montreal anglo radio ratings (2+, central market). Click for larger version.
PPM radio ratings came out this week. And while there isn’t much that’s headline-grabbing on the anglo side, there’s a few things I noticed that are worth mentioning.
The top-line numbers show that, once again, CJAD is the most popular radio station among anglophone listeners. No shock there. And when you look at the chart above, you can see that over time their share has actually grown. Its their fourth consecutive book above 25%, after years of never getting above 25.2%.
Among the music stations, The Beat is once again the most popular overall (among both anglophones and francophones), but among the important demographic of adults 25-54, Virgin Radio beats it by five points, and the trend is in Virgin’s favour. Among younger adults (18-34), Virgin beats The Beat by nine points.
Among men 25-54, CHOM is still tops with a 28% share, but that barely edges out Virgin. TSN Radio 690 has only a 6% share among this group, a third of CJAD’s.
CBC Radio One, which peaked in the fall of 2014, has been declining since, with a 6.5% share overall. CBC Radio Two is at 1.5%, the third consecutive quarter at that level or below after being above it for at least four years.
Radio ratings confirm FM93 is still #1 in Quebec City
Numeris, the company that surveys TV viewers and radio listeners to determine ratings for those industries, released its report from radio diary markets on Thursday. This report covers mainly medium-sized markets by having a sample audience fill out forms saying what they listened to. (Larger markets like Montreal are measured using meters, which are considered more accurate.)
In Quebec, the headlines from this report is that talk station FM93 is the undisputed leader in the provincial capital (Le Soleil, Journal de Québec) with a 17.7% market share, well ahead of the next best stations, Rouge FM (CITF-FM) and Radio-Canada Première (CBV-FM), tied at 12.3%. CHOI, once the market leader, is fourth at 11.1%, the same rank it was at in the spring ratings. Among adults 18-34, it has dropped from first to sixth place. It’s also sixth among women 25-54, down from a close second last year.
But before you declare the CHOI style of “radio poubelle” dead, note that former CHOI personalities are doing quite well at other stations, according to data collected by Le Soleil and RadioEgo.com. Jeff Fillion at Énergie beats his former station, but is still behind FM93 (his move from the lunch hour to afternoon drive caused the lunch ratings to plummet back to a third of what they were under him among adults 25-54, and the afternoon drive numbers to more than double). Stéphan Dupont is doing well as Énergie’s morning man (whether he’s #1 or #3 depends how you measure), and it seems clear from the ratings numbers that he’s taking his audience mainly from CHOI, quadrupling his station’s audience in the mornings in one year. Éric Duhaime is #1 at noon with Nathalie Normandeau at FM93, beating CHOI’s Richard Martineau. And André Arthur’s show at CHOI is #1 in his short timeslot of 11:30 to noon weekdays. The station would probably do better overall if he was willing to take more airtime.
Going up: Énergie’s well behind competitors, but its share has increased from 7.8% to 9.4%. And though CHOI is still fourth, its 11.1% share is up from 9.5% in the spring. WKND is up two points from 5.9 to 7.9% (and its reach is up about 15%).
Going down: Rouge and Radio-Canada are both down about two points from the spring. CJSQ Radio-Classique saw its share drop from 4.7% to 2.5%. The fact that Radio-Classique was in transition during the ratings period probably has a lot to do with that.
The sole English-language station in Quebec City, CBC Radio One (CBVE-FM), has a 0.6% rating, down from 0.7% in the spring. About 37,000 listeners in Canada listened to that station or its retransmitters on the Quebec Community Network (which covers most of Quebec except Montreal and Gatineau) for at least 15 minutes during the measured period.
Sherbrooke
Little change here from the spring. The two Bell Media stations (Énergie and Rouge FM) lead with about a 20% market share each.
Trois-Rivières
There’s now a very tight three-way race for the top between NRJ (CIGB-FM) at 16.8%, Rythme FM (CJEB-FM) at 16.5% and Rouge FM (CHEY-FM) at 15.5%. That’s a significant drop for Rythme. Independent Bécancour station CKBN-FM jumped from 5.2% to 9.0% for fourth place, edging Radio-Canada. Talk station CKOB-FM 106.9 is behind at 6.2%, and Espace Musique jumped from 2.9% to 5.6%.
Saguenay
Rouge FM (CFIX-FM) has solidified its dominance here and now has a 31.9% share, up from 25.3% in the spring. Its sister Énergie (CJAB-FM) dropped three points to sit at 17.5%, while KYK Radio X (CKYK-FM) gained two and a half to reach 15.7%.
The Rythme FM station owned by Attraction Radio has fallen back to Earth after shooting up a couple of points following the format change. It’s now at 7.1%, about what it was before becoming a Rythme affiliate.
Drummondville
The only two stations surveyed in this market are tight as can be: CJDM-FM (Énergie) at 27.8% and CHRD-FM (Rouge FM) at 27.7%. Competition would be intense if they weren’t both owned by Bell Media.
Ottawa/Gatineau
On the anglo side, Bell Media’s New Country 94 (formerly Bob FM) still hasn’t been resonating with audiences, stuck with a 2.9% market share. But its competitor Country 101, a Rogers station operating out of Smiths Falls but which targets Ottawa, has seen its share drop more than half from 6.7% to 3.3% in a year.
Otherwise, the only change by more than a couple of points is CBC Radio One, up four points to 22.9%. It has more than twice the share of any other station, thanks mainly to the fragmentation of the market.
On the franco side, Rouge FM is still by far the top rated stations, but it lost 4.5% market share, and is now at 17.7%. Otherwise the only notable shift is a more than doubling of the share for Corus’s English music station Jump! 106.9, which is now at 4.2% of francophone listeners, similar to other English-language music stations in the market.
I’ll leave looking at other markets to others since I’m less familiar with them. PPM quarterly ratings, which includes the Montreal English and French markets, come out next week.
If you want to delve into deeper analysis, InfoPresse has posted the charts put together by Bell Media research and Cogeco Force Radio, or you can read the self-congratulatory statements from Bell or Leclerc.
New ratings book shows The Beat’s surprise gains disappear
In March, when Numeris last released its quarterly ratings, the numbers showed an unusual spike in listenership for The Beat 92.5 (CKBE-FM). It was several points above competitor Virgin Radio 96 and won in key demographics for the first time. For the station, it was a trend, a sign that changes including a new program director had brought more listening hours to them, and it was something that was likely to continue. For Virgin (CJFM-FM) and owner Bell Media, it was a fluke, a figure explained mainly by the fact that the rating period covered Christmas and The Beat tends to do better with Christmas music.
I said we’d know in the next ratings book which side was right. And in the numbers that came out from Numeris this month, it looks like it’s Bell.
What was a 5.7-point lead in overall (ages 2+) listening share has been cut by more than half to 2.1 points. The new numbers are more consistent with what The Beat has been showing over the past couple of years.
Not that this is such a horrible position to be in. It still leads overall (though both stations fall well behind CJAD among all anglophone listeners), and it has a larger reach than it did before. The station’s press release also points out that for the key advertiser-friendly demographic of adults 25-54, which has been mostly won by Virgin recently, The Beat is now better during the work day (9am to 5pm).
Bell Media’s press release, also republished below, notes that Virgin is top among anglos 25-54, and its morning and afternoon drive shows are “dominating” in those demos. And since Bell also owns all the other English-language commercial stations in Montreal, it notes that Bell Media overall has a 72.4% share among anglo listeners.
Among the other stations, there isn’t that much new. CJAD still dominates overall with a quarter of all anglo listening hours. TSN 690 had a good book, matching its spring 2014 share among all listeners thanks to a strong Canadiens playoff run. CBC Radio One is well within that range of 7-8.5% that it usually sits in. Radio Two had its worst rating in at least the past four years with a 1.5% share, though that could just as easily be statistical error as anything else.
Among francophone audiences, CHMP 98.5 still dominates, and The Beat barely edges Virgin in listening hours, though Virgin has the larger reach.