Monthly Archives: March 2009

H&R Block tries social media marketing

The big wigs at H&R Block have apparently heard that social media marketing is the new thing, so they’ve apparently hired some kids to shoot videos of themselves going places as part of a campaign called “Refund Road Trip”

The one-minute “webisodes” (20 seconds of which are text intros, teasers or ads for H&R Block) are on their website at RefundRoadTrip.ca and on YouTube, where they’ve gotten a massive modest pathetic view count ranging from 348 views to three views (plus about 800 for the trailer).

On the website, visitors are encouraged to enter a contest (for a whopping $5,000!) where they put together maps of their proposed road trips, where they do the responsible thing and blow their hard-earned money playing tourist.

To me it seems kind of silly in this recession environment to be encouraging people to spend tax refund money on unnecessary trips instead of retirement savings or paying down debt, but those things just aren’t as fun as taking an RV and going across the country.

I mention this (and sadly give H&R free publicity) because the Refund Road Trip makes a stop in Montreal. The videos of the Montreal portion of the trip start at Episode 24 (which is on YouTube but hasn’t been posted to the H&R website yet).

After that you can see the fun of hauling luggage up stairs, putting on makeup and walking around taking pictures.

My favourite though is Episode 27, in which “Cassidy” (who knows/cares if that’s his real name) walks out of an apartment next to Café Chaos on St. Denis and somehow ends up on an OC Transpo bus holding a copy of Ottawa’s 24 Hours daily before the sun comes up. That’s some fast walking!

Michel Vézina moves to Transcontinental

Michel Vézina, the former ICI columnist who quit in January when he wouldn’t sign a contract that would allow his work to be republished freely in other Quebecor publications (including the Journal de Montréal), has resurfaced at Transcontinental, where he will be writing about the arts for MontrealExpress.ca and the various Transcontinental-owned community weeklies.

I’ll note the irony that he will now be writing what is essentially a syndicated column after having objected to syndication.

Journal Daily Digest: Boycott 24 heures?

Youssef Shoufan, the guy behind this video about Journal de Montréal workers, has suggested through his blog and a Facebook group that Montrealers boycott Quebecor’s 24 Heures free newspaper in protest of its alleged bias in favour of Quebecor companies like TVA and Videotron.

It’s very unlikely such a move is going to make any difference, for the simple reason that people who care about the state of the news industry don’t read the free papers, and the vast majority who don’t care about media convergence won’t give this a second thought and will go on reading the newspapers boycott or no. You can’t threaten to cancel your subscription to 24 Heures.

Meanwhile, at the Journal, there’s little going on. Le Devoir had a piece from Paul Cauchon on Monday summarizing the stalemate, and focusing on all the anti-Quebecor articles that have appeared on RueFrontenac.com now that journalists have the freedom to say what they really think about their corporate overlords.

And at the little brother Le Réveil, which was also locked out by Quebecor, advertisers are pulling out of the publication in solidarity with workers (so says the no-agenda-here RueFrontenac). Saguenay’s mayor is under pressure to pull the city’s $130,000 worth of advertising from the free paper.

Keeping the machin running

I’m starting to like this overly-enunciative fellow. (The original, for those missing context)

Elsewhere

Rearranging the deck chairs on the media’s Titanic

Some news today from Canadian media as they struggle to keep afloat:

Canwest still ticking

Canwest, which faced a huge debt-related deadline today, got another extension – this time to April 7. It also said it would not make a $30.4 million debt payment scheduled for Friday, taking advantage of a 30-day grace period before lenders start demanding all of their money back. The rest of the release includes a lot of news which sounds kind of good but I don’t understand.

Everyone is understandably nervous about Canwest’s future, including some independent television producers for Canwest’s cable channels who have halted production and are holding their breath.

UPDATE (March 12): DBRS has responded to the delay by lowering Canwest’s credit rating from CCC to C. Canwest Limited Partnership, which is the branch The Gazette falls under, is rated slightly higher because it has more manageable debt.

Quebecor pulls out of CP

The bigger news is that Quebecor, the huge media company that owns Sun Media and the Journal de Montréal/Québec, gave notice to Canadian Press that it plans to pull out of the news-sharing cooperative effective in June 2010 (CP requires a year’s notice before membership is suspended – Sun Media could always change its mind, though that’s probably unlikely). Sun Media is CP’s largest member since Canwest pulled out of CP in 2007. Despite that and the “millions” of dollars that won’t be paid each year, CP is downplaying the significance of the pullout, saying it is restructuring itself to become a for-profit operation, which will allow it to sell its services with more flexibility.

Since pulling out of CP, Canwest and its newspapers (including the Gazette) have relied on competing wire services including Reuters, Agence France-Presse, New York Times News Service and PA SportsTicker, in addition to beefing up its internal Canwest News Service by adding national and international bureaus. Sun Media has already started beefing up its parliamentary bureau in Ottawa and launched its Agence QMI wire service, which notably has been used to provide content for the locked-out Journal de Montréal.

Apparently the notice happened in December, but the news was leaked to the public through a memo to employees by Quebecor head Pierre-Karl Péladeau.

UPDATE: Steve Proulx notes that CP said as recently as a year ago that it was confident Quebecor wouldn’t pull out.

Meanwhile

CRTC Roundup: Global, porn and death

In response to a complaint issued by the Communications, Energy and Paperworkers Union of Canada that Canwest’s* decision to centralize master control of local news at four broadcast centres violates aspects of local stations’ conditions of license requiring a certain amount of local programming, the CRTC has ruled that while it can’t make a final decision because the broadcast centres aren’t fully operational yet, it sees no evidence that Global TV is violating those conditions of licenses, and that the impact of this reorganization should be brought up during license renewal hearings.

For those of you who couldn’t get through that massive sentence, here’s some background: In 2007, Canwest announced that it was laying off 200 people across the country, mostly technical positions at small stations (including CKMI in Quebec City/Sherbrooke/Montreal).

To save money, it decided it would centralize master control operations for all its stations at four broadcasting centres in Vancouver, Calgary, Edmonton and Toronto. These stations would be responsible for cueing up reporters’ packages and even controlling the movement of cameras remotely. Though editorial decisions would rest with local stations, local reporters would continue to do reporting and the newscasts would be anchored locally (well, kinda), the CEP argued that this still didn’t qualify as locally-produced programming and complained to the CRTC.

The new reorganized system and green-screen sets launched last March.

Canwest stated that the allegations set out above were incorrect because control of and responsibility for the broadcasts will remain with the local television station:

Canwest submitted that the decision to move some production elements (for example, camera work, lighting, microphone levels, generation of virtual sets, physical assemblage of news run-downs) to the Broadcast Centres would not, in any way, abrogate its individual licences or take decision-making capabilities away from the local stations.

Canwest further submitted that, while the Broadcast Centres will control technical production support, all material decisions regarding the content and presentation of the newscasts, with the exception of set design, will continue to occur at the local level, as will local news gathering.

While not making a final decision on the matter, the CRTC essentially agreed with Canwest’s assertion that this still qualifies as local programming. It also said that for most stations, while there are “commitments” to local programming, these haven’t been part of their conditions of license since 1999.

But the CRTC does leave the door open for the CEP to bring this up during Global’s license renewal hearings this year, where their commitment to local programming will be a factor in the CRTC’s decision of whether or not to renew stations’ licenses.

Considering the current financial crisis facing media and conventional television in particular, I don’t expect the CEP will get too far.

More porn!

And now for something completely different. The CRTC last week approved the creation of a new digital specialty channel called Vanessa which is devoted to sexuality:

Its adult programming would be devoted to the themes of charm, sensuality, eroticism and sexuality and might also include documentaries, news and magazines covering the industries that exploit those themes and the personalities that revolve around them.

The channel got through the approval process without a big fight. No one filed any interventions opposing the channel, and the only hiccup is that it asked to be free of closed-captioning requirements and the CRTC said no (closed-captioning and porn has been an issue before).

Sex-Shop Television, the company behind Vanessa, is a creation of Image Diffusion International aka Productions IDI, the company of Marc Trudeau and Anne-Marie Losique that produces content mainly for MusiquePlus. It got approval in 2007 (after originally being denied) for a French-language pay TV channel of the same name. But discussions with Videotron were … ahem… anti-climactic. The cable provider said there was not enough capacity or enough interest to distribute a service like this that they don’t own. (The CRTC theoretically has rules that prohibit cable companies form offering preferential treatment to other services owned by the same company, but I guess they don’t apply here.) The goal is to launch an English service which would get picked up elsewhere and force Videotron to get on board or lose customers.

The content of the channel isn’t entirely clear. It’s limited to only 10% of its programming being feature films, and can only broadcast explicit adult material between 11pm and 6am. So expect this to be like Sex TV: exploring sexuality in a tasteful (or even fun) way during the day and in a raunchy way after dark.

UPDATE (April 17): Presse Canadienne reports on the approval only a month and a half late.

Je me souviens is coming

Canwest’s Marianne White has an interview with the guy behind that Quebec obituary channel that was approved last week. He says he wants to have it up by the summer and, if all goes well, start a similar English-language service at some point in the future. It also talks to funeral home owners who say they like the idea, so long as it’s done in a tasteful way.

CP also has an article on the channel in which the guy says basically the same things. That in turn is expanded in a Globe piece which points out how unlikely it is that people are going to sit in their living rooms for hours on end watching obituaries scroll by (though I could see a Weather Network-like model, repeating them every 10-20 minutes and people checking in once a day when they want to see who’s died recently)

Magdalen TV

Diffusion communautaire des Îles, the company behind CFIM radio on the Îles de la Madeleine, has gotten approval to setup a community cable channel, which would be distributed through the only cable operator on the islands which have a population of about 13,000. Their goals are modest: two hours a week of local programming, rising gradually to five hours a week in 2012-2013.

New approved channels

  • CNN International, the sister network to CNN that broadcasts stuff other than U.S. politics to the world outside Canada and the United States (usually with anchors who have British accents). We sometimes see this network late at night when breaking news happens. Now we’ll have access 24/7, at least for those with Shaw Cable or StarChoice, as Shaw was the one who requested it.
  • AUX TV, a channel devoted to emerging music artists. The CRTC rejected a request that they be partially exempted from having to close-caption user-generated content.
  • TREK TV, a channel devoted to “world cultures, travel, geography, exploration and anthropology” (sadly, not space travel). Again, the CRTC rejected partial exemption from CC for user-generated content.

All these networks will need to negotiate with cable and satellite providers before they’re carried on those systems.

Global getting on the digital bandwagon

Canwest has gotten approval to setup digital transmitters for CICT in Calgary and CITV in Edmonton, two of its biggest stations. Both stations would broadcast in high definition.

CTV and Global have been slow to setup digital stations, even though there’s a deadline looming in 2011, because of the cost, the current recession and the instability in conventional television broadcasting.

More HD, please

The following networks have applied for permission to begin distribution of HD versions:

Barrie examined

The Barrie Examiner looks at conventional television and CKVR-TV in Barrie, the CTV A-Channel station that survived being shutdown but has laid off a third of its staff and cancelled its morning show.

We didn’t get called!

I don’t usually look at the telecom side of the CRTC’s affairs, but a recent survey shows that 80% of Canadians have noticed a drop in telemarketing calls since Canada’s Do-Not-Call list was launched.

Speaking of telecom, the company behind the Weather Network told the CRTC that mobile providers are putting up walls to control what kind of content (i.e. theirs) can be accessed through wireless networks.

*For the three of you unaware, Canwest is my employer through my contract at The Gazette (though they weren’t my employer in 2007 when I commented about changes at Global Quebec).

It’s CSU season again

The Concordia campaign season has started again, with slates of candidates for executive office at the Concordia Student Union sounding more like cable TV channels than political parties:

  • Change
  • Fresh
  • Attention
  • Vision
  • New Union

I guess “Freedom” and “Awesome” and “Puppies” dropped out.

In case it’s not clear yet just how small the stakes are, the Concordian has a story about a former CSU executive being caught on camera ripping campaign posters from the walls.

Rogers missing the point

Rogers, which appeared in front of the CRTC today to tell them it’s a bad idea to make crazy-profitable cable companies give money to on-the-brink TV broadcasters, says the whole CanCon problem is moot because it’s developing a Canadian version of Hulu which will feature CanCon.

There’s only one hitch: You have to be a Rogers cable subscriber to use it.

Perhaps CBC got it wrong, or Rogers executives are using a stretched analogy, but they seem to be talking about video on demand over digital cable, not online video.

UPDATE: This post makes it clearer: Rogers wants to setup online video in a walled garden format where you’d have password-protected access to programming based on what you’ve subscribed to on their cable system.

People in Quebec who have Videotron Illico digital TV get lots of video on demand. Plenty of TV shows can be viewed for free on the service, provided those TV shows are owned by Quebecor. Quebecor owns Videotron and TVA, so you only see TVA shows on the service.

That doesn’t sound to me like it’s solving the new media problem.

CFCF cancels morning newscast, lays off three

Morning news anchor Herb Luft will return to regular reporting

Morning news anchor Herb Luft will return to regular reporting

The news hit insiders this morning, and the press release was issued just after the end of business: CFCF (aka CTV Montreal) is cancelling its 6am morning newscast, effective immediately, and replacing it with another half hour of its national morning program Canada AM. (Previously, CFCF would cut into Canada AM after the first half hour.) They’ve already updated their weekly schedule to reflect the change.

The decision, which is being made to cut costs, will mean the cutting of four positions (one of which is already vacant). Herb Luft, who has been anchoring the morning newscast since it started in March 2000, will return to general assignment reporting.

CFCF’s license requires a minimum of 15.5 hours a week of local programming. Since the cancellation of Entertainment Spotlight and SportsNight 360 in January, this has been entirely made up of local newscasts (and the late sportscast at 11:45). The cancellation of the half-hour weekday newscast drops CFCF’s local programming hours from 18.5 to about 16 hours a week with a one-hour weekday noon newscast, one-hour daily evening newscast and 35-minute daily late newscast.

It also means that there is now no morning local news from any of Montreal’s anglophone television stations. Global Quebec cancelled This Morning Live last year and replaced it with a repeat of the previous night’s News Final. CBC Montreal airs a national morning news program.

First News, as it was officially called, was also the last local morning newscast in the CTV network. All the other stations ran all three hours of Canada AM from 6 to 9am.

UPDATE: The Gazette has a brief about it (that’s open to comments), which pretty much repeats everything already in this post. Evening anchor Todd van der Heyden mentioned the cancellation in the middle of the evening newscast (the website has a brief about it as well), pointing out that even with this reduction CFCF has more local news than its competitors.

UPDATE (March 11): How’s this for irony? CTV has laid off 24 people from Canada AM.

CBC to become a lot less fashionable

Steven and Chris in all their Photoshopped glory (CBC photo)

Steven and Chris in all their Photoshopped glory (CBC photo)

After the federal government said there would be no “bridge financing” to help the CBC in a time of advertising drought and general media sadness, the mother corp has already begun its cost-cutting initiatives, cancelling Steven and Chris and Fashion File at the end of this season. 65 jobs are affected, most of them freelance.

Perhaps more sad is that they won’t be replaced. Instead, CBC will run repeats of the shows in their regular time slots next year.

UPDATE: Bill Brioux looks at the numbers, and says it was ratings more than the economy that brought Steven and Chris down.

Oh Jesus

Via Patrick Lagacé, clips of news reports about apparitions of Jesus and the Virgin Mary in various inanimate objects.

Most of these are in the form of oddities, those non-news “before we go” or “finally tonight” segments meant to give people a chuckle. So at least the TV news people don’t take them too seriously.

Still, it’s amazing what people can see human faces in.

If you’ll excuse me, I think I see Jesus in that melting snowbank…

Radio-Canada.ca launches Mère Indigne web series

Chroniques d'une Mère Indigne

Caroline Allard has been busy. The blogueuse-vedette known as the Mère Indigne who turned her blog about parenting into a book was on Tout le monde en parle Sunday night and Christianne Charette Monday morning talking about the sequel to the book and a new online video series on radio-canada.ca that launched Monday night starring Marie-Hélène Thibault. (The fact that these are all part of the Radio-Canada family is a coincidence, I’m sure.)

You can also see a video interview with Allard on the series website, as well as a short piece explaining the series.

Unfortunately, Radio-Canada is using Microsoft Silverlight for its video, which meant I had to install that software and then switch from Firefox to Safari in order to see it. Is Flash-based video still too difficult? Or Quicktime? Or YouTube?

Students shouldn’t manage student finances

In Sunday’s Gazette, universities columnist Peggy Curran has a piece on the current silliness at Concordia University in which hundreds of thousands of dollars are unaccounted for (so much so even the auditors can’t figure it out), a huge blackmail plot is alleged and everyone is suing everyone else.

In it, Curran points the finger at student apathy, saying people who go to university just don’t care enough about what goes on in their student government:

The truth is, your average student is usually too busy with classes, work, movies, gym and love life to pay attention to student government. So the decision-making and, more importantly, that ginormous bankroll, falls to that small clique of keeners for whom politics is passion and bedside reading is Robert’s Rules of Order.

This argument sounded familiar to me, so I went looking in the archives. Allison Lampert said the same thing eight years ago, when students started to turn on their radical left-wing student government:

It’s a university with a history of political activism, and a group of older, working-class students who feel their social causes are as important as what they learn in the classroom.

It’s also a university that attracts mature working students, who prioritize their jobs and part-time classes over voting for student council.

“The same things that make a small number of students really active also make a large number of students less involved,” observed Concordia University student Zev Tiefenbach, 23.

Some observers argue the CSU executive was elected because of voter apathy at Concordia – about 7 per cent of students cast ballots in the last election, compared with 20 per cent at McGill University.

Their explanation: Concordia has a larger number of part-time students – 45 per cent of the student population – who are often less inclined to get involved in school politics.

Apathy is certainly a problem, no matter what the political leanings of the student government. And apathy breeds corruption. But the CSU actually gets a lot of students involved. Its elections have gotten as much as 10% turnout, which is very high for student elections in large universities. The fact that these scandals are being uncovered should be considered a good sign in that regard. I’m sure there are plenty of questionable expenses from smaller student groups, like clubs and faculty-specific student associations. But few people care about those.

It’s not just Concordia, either. Dawson’s student union learned a hard lesson last fall when an executive went crazy with a union-financed credit card.

Should the university step in, and take the financial reins? Even if they wanted to they couldn’t. The CSU is an accredited student union that’s separate from the university, and Concordia can no more step in and take control than an employer can take control of a workers’ union.

The decision must be the CSU’s to make, and while they’ve already promised even tighter financial controls, that’s not the answer. After all, financial controls are what got them into this mess in the first place, after almost $200,000 went missing from its coffers in 1999 and 2000.

And it’s been shown time and time again that turnover every four or five years causes an inescapable loss of institutional memory, and the slow deterioration of any good intentions that may have been placed there by predecessors. Outside staff hired to make up for that loss (like the bookkeeper accused of mismanaging those hundreds of thousands at the CSU) end up gaining more and more power through their growing knowledge, and learn how to manipulate things behind the scenes.

Instead, the CSU and other student associations charged with managing any money simply shouldn’t be doing so. They should setup an independent organization to handle their finances, sign their cheques and do financial reports (with another accounting firm doing the auditing, of course). Political decisions would rest with the elected student government, but balancing the chequebook would be left to professionals instead of 20-year-old students with no experience handling a million-dollar-plus budget.

My worry isn’t so much about the CSU, which has a few eyes on it at all times, but more about the smaller organizations getting student money that aren’t the subject of constant attempts at coups d’état. Their financial mismanagement – or just imprudent choices of where to spend money – might go on for years before anyone notices them.

If student government want to be truly proactive about solving this problem, they first have to admit they have a problem, and that they need help to solve it.

UPDATE: A McGill student association executive resigned over personal use of a $2,000 hotel gift certificate that was deemed inappropriate.

CBC #37 worldwide for blog media links

Technorati, the service that monitors blogs and tells them whether they’re cool or not, has released a list of the 50 media websites bloggers link to the most. (Via TechCrunch)

YouTube, unsurprisingly, tops the list, followed by the New York Times, BBC and CNN.

The only Canadian media outlet on the list is CBC.ca, coming in at #37. This is unsurprising since CBC has been investing in its Internet sites longer than the private media, and it has national television, radio and Internet sites to fuel its news-gathering operation. Plus it has dozens of RSS feeds sorted by topic, an iPhone version of its website (and separate mobile version), it’s got Twitter, and it has a news ticker people can add to their blogs.

I also like the fact that news stories (which are all open to comments) use Technorati to link to blogs that link back to those stories, which drives (some) traffic to those blogs and makes them (slightly) more likely to link to CBC than another website with the same story.

If other Canadian online news outlets want to match that, they should start copying some of those features.