Monthly Archives: December 2009

The telethon goes on

The Telethon of Stars (left to right): Tania Krywiak, Lori Graham, Jed Kahane, Michel Lanteigne (foundation chair), Claudia Marques, Paul Karwatsky, Randy Tieman

The Telethon of Stars (left to right): Tania Krywiak, Lori Graham, Jed Kahane, Michel Lanteigne (foundation chair), Claudia Marques, Paul Karwatsky, Randy Tieman (photo: Telethon of Stars)

Aww, don’t they look adorable?

The Telethon of Stars, which aired last weekend on CFCF but didn’t air on V (formerly TQS), raised just under $4 million for research into children’s diseases. That’s a noticeable drop from last year’s $4.2 million, and well off the record of over $5 million, but considering how hurt the campaign could have been from the loss of a French audience (the CTV telethon was “bilingual”, though as you can see it was still a CTV event), it’s not bad.

Donations are still being accepted until Dec. 31. Be sure to kick in a few extra bucks as you raise your middle finger toward the Rémillard brothers.

STL fares for 2010 (plus discount offer)

STL

Fresh off the media blitz of announcing their new user information system (including an in-house video) and a scandal involving alleged corruption (or at least the appearance of a conflict of interest), the Société de transport de Laval tabled its budget and announced its 2010 fare table.

Here’s the skinny:

2009 2010 Difference
Single fare $2.60 $2.75 +5.8%
8 tickets (regular) $18.50 (8x$2.31) $18.75 (8x$2.34) +1.4%
8 tickets (reduced) $13 (8x$1.56) $13.25 (8x$1.66) +1.9%
Monthly pass (regular) $76.50 $78 +2.0%
Monthly pass (intermediate) $61 $62.50 +2.5%
Monthly pass (reduced) $46 $47 +2.2%

The STL is also throwing a carrot to its regular users, offering a month free if they sign up for automatic payment of their passes on the Opus card for 12 months.

They’re also offering a one-time rebate worth one monthly pass for people getting a monthly pass on the Opus card for the first time.

Montreal SantaCon 2009

Robin Friedman and Jody McIntyre have been organizing a lot of fun activities around town over the past few years. Metro parties, underground city scavenger hunts, pillow fights, no-pants subway rides, bubble battles, and, when the original organizers couldn’t do it anymore, manhunt.

Friedman has logically decided to formalize this in the creation of Red Zebra Labs, which will announce future events on its website.

The first one coming up is SantaCon, Saturday the 12th, starting at 4pm at McKibbin’s Irish Pub on Bishop St. (See the Facebook event page).

It’s basically a pub crawl with everyone dressed as Santa. Wikipedia explains more.

Not yet convinced how fun this could be? You can see photos from the 2007 and 2008 events on Flickr.

The anonymous photographer

100 Photos that Changed Canada

The book is called 100 Photos that Changed Canada. The premise is obvious. Or at least it should be.

The book’s description on the publisher’s website goes like this:

Over 30 writers enrich the photos with in-depth commentary, creating a complex tapestry of experience that is nostalgic, entertaining, sometimes shocking, but always memorable. A book full of reminiscences, a book to browse through and share, this beautifully designed gallery of images offers a fascinating, often personal, perspective on great moments from our history. With introductory comments by Charlotte Gray, Deborah Morrison and Mark Reid, and noted contributors from across Canada, this will be the gift book of the fall.

Contributors include Christie Blatchford, Michael Bliss, Tim Cook, Peter Desbarats, Will Ferguson, J.L. Granatstein, Rudyard Griffiths, Tina Loo, Peter Mansbridge, Ken McGoogan, Christopher Moore, Desmond Morton, Don Newman, Jacques Poitras, Dick Pound and Winona Wheeler

So the photos are paired with stories about them, written by some big-name writers. Those writers get mention in the blurb about the book, and their biographies are in the book, as well as being attached to the texts written by them next to the photos.

But while the writers are put on a pedestal for their works of art, the people who took the 100 photos that changed Canada are getting the shaft.

Simply put, the photos don’t come with credits on them. There are no biographies of the photographers who took those photos, and no discussion of the stories behind the photos (like, say, how they were taken), because the photographers weren’t even contacted before the book’s release. Instead, the photographers are listed on a “photo credits” page, as if they formed part of the bibliography. They’re footnotes in the stories of their own photos. Except footnotes would appear on the same page.

CBC.ca has a slide show of a selection of these photos. It includes a giant picture of editor Mark Reid at the beginning. It goes on for six minutes and 43 seconds about seven photos used in the book. Each photo is given a title and gets a nice long description by Reid. At no point, not in Reid’s description of the photos, nor in the title graphics that precede each one, is the name of the photographer mentioned or displayed.

Similarly, CTV’s website also has a slideshow. Every slide includes Reid’s name, but not one mentions the name of the photographer who took the photo.

People don’t go into photojournalism to make money. They don’t go into it to become famous (photo credits are usually hidden in corners and are smaller than bylines). They do it because they have a passion for the art. They don’t ask for parades to be thrown for them.

But if you’re going to publish a book about what you pretend are iconic photos, to diminish the role of the photographer to this extent is simply disrespectful.

Considering your name is on the cover of the book (even though the work inside was created by others), clearly you understand the value of credits.

Welcome, TSN2

tsn2

On Wednesday morning, TSN2 went live on Videotron’s Illico digital cable feed, on Channel 61 (681 in HD). GOL TV, which formerly occupied No. 61, has moved to 58. Channel 661 (the more logical place for the HD feed) is Rogers SportsNet HD, which will no doubt cause some confusion because SportsNet East SD is 81.

The channel is free for anyone who has access to TSN. Similarly for the HD feed.

TSN2 isn’t quite like any other channel. Its license actually requires it to mostly duplicate content from the main channel with a three-hour delay. And that’s because the license for the network wasn’t designed for the purpose TSN is branding it to become (essentially a Canadian equivalent of ESPN2).

Here’s the deal: TSN is a national network airing mostly live sporting events (hockey, football, curling, all the good stuff). But live game of the major sports leagues are also really finnicky about television rights. Some of them might enforce a blackout on local television coverage if the arena isn’t sold out for a home game. Others have exclusive deals with a local station or network, and so require regional blackouts. Others take their orders from Zorxon the Great and just declare blackouts randomly. So a sports network like TSN (and particularly the Rogers SportsNet regional networks) would be required to black out its programming for certain regions.

To help with this problem, the CRTC allowed TSN to split its network, both timewise – having a west coast feed on a three-hour delay – and to substitute other programming to replace blackouts, like another game. To make sure that TSN didn’t use this privilege to create a second network, they limited the amount of replacement programming to 10% of the schedule, which works out to 2.4 hours a day.

In 2008, TSN decided to rebrand this split network and “launch” what it called TSN2. Now there would be ads about what’s on this new network (that ran on all of CTV’s television properties), and the fact that it’s 90% the same as TSN was downplayed as much as possible. Besides, 2.4 hours means they can do what they want between 8pm and 10pm every day. Important events would air on TSN, but equally important events that happened at the same time would air instead on TSN2, and the network made sure everyone knew about that.

The reaction from the public was predictable. Having been told that their favourite sports programming would air on a network that they didn’t have access to, they followed TSN’s instructions (“For more information about TSN2, viewers are encouraged to contact their television provider“) and began badgering their cable and satellite providers. One by one they folded, and began carrying the second network.

Videotron was one of the holdouts, but it was just a matter of time before they too were forced to add the channel. There was a petition, a Facebook group, and all sorts of rumours about when Videotron would add the channel to its Illico digital cable lineup (Pierre Trudel had it “concrete” that it would launch Sept. 30).

This week the rumours were confirmed by various sources inside Videotron, and the service went live as scheduled. TSN sent out a press release about it, boasting that it’s now in 4.5 million Canadian homes and is the most-watched digital cable sports network.

I’m certainly not opposed to more sports networks. Even the CRTC has admitted it’s time to deregulate them and allow them to compete. Still, I think TSN should just ask for a license for another sports network to air separate programming. Instead, it will eventually go back to the CRTC and say that this arrangement is unworkable, and that it needs more leeway for more alternative programming (no doubt playing it as being better for the consumer) and the CRTC will cave, basically handing TSN the keys to a new specialty sports network.

In the meantime, I won’t say no to the channel. I’m just glad I don’t have to pay extra for it.

AMT fares for 2010

The AMT on Tuesday finally released its fare table for 2010 to the public, becoming the first major transit agency to do so. Neither the RTL, STL or STM have released a table, though they are all expected to increase slightly (the STM board was expected to vote on an increase at their meeting Tuesday night, but apparently that’s going to happen at another meeting, possibly next week).

The AMT fares are going up by 1.5 to 2%, which is much less than the 3-4% they went up at the beginning of 2009. So a $100 pass would go up by $2 on Jan. 1, 2010, when it went up by $3.50 on Jan. 1, 2009.

Here’s the skinny by zone and type:

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8
Areas in this zone Downtown Montreal North end, St. Laurent, eastern West Island, between Pie IX and Highway 25 Longueuil, Laval, eastern and western tips of the island La Prairie, Île Perrot Vaudreuil, Deux Montagnes, Terrebonne, Repentigny, Sainte Julie, St. Bruno, Chambly, Candiac, St. Constant, Kahnawake, Châteauguay and Mercier Saint Lazare, Hudson*, Rigaud*, Blainville, Mascouche, Verchères, Beloeil, Marieville, Beauharnois Les Cèdres, Oka, Mirabel, L’Assomption, St. Sulpice Valleyfield, Laurentides, St. Jerome, Sorel, St. Hyacinthe,
Train stations in this zone Central Station to Montpellier, Lucien L’Allier to Lachine, LaSalle and Chabanel Du Ruisseau to Roxboro, Dorval to Cedar Park, Bois de Boulogne Beaconsfield to Ste. Anne de Bellevue, Île Bigras, St. Lambert, St. Hubert, plus all stations in Laval Île Perrot, Pincourt Grand Moulin, Deux Montagnes, Dorion, Vaudreuil, Rosemère, Ste. Thérèse, St. Bruno, St. Basile le Grand, Ste. Catherine, St. Constant, Delson, Candiac, Hudson*, Rigaud* Hudson, Rigaud, Blainville, McMasterville, St. Hilaire St. Jérôme None
TRAM (regular fare) $81 (79.50 + 1.9%) $94.50 ($93 +1.6%) $111 ($109  +1.8%) $121 ($119 +1.7%) $140 ($138 +1.4%) $168 ($165  +1.8%) $194 ($191 +1.6%) $222 ($218 +1.8%)
TRAM (intermediate fare) $65 ($63.50 +2.4%) $75.50 ($74.50 +1.3%) $89 ($87 +2.3%) $97 ($95 +2.1%) $112 ($110 +1.8%) $134 ($132 +1.5%) $155 ($153 +1.3%) $178 ($174 +2.3%)
TRAM (reduced fare) $48.50 ($47.50 +2.1%) $56.50 ($55.50 +1.8%) $66.50 ($65.50 +1.5%) $72.50 ($71.50 +1.4%) $84 ($83 +1.2%) $101 ($99 +2.0%) $116 ($115 +0.9%) $133 ($131 +1.5%)
TRAIN only (regular) N/A N/A N/A $111 ($109 +1.8%) $119 ($117 +1.7%) $143 ($140 +2.1%) $165 ($162 +1.9%) N/A
TRAIN only (intermediate) N/A N/A N/A $89 ($87 +2.3%) $95 ($93.50 +1.6%) $114 ($112 +1.8%) $132 ($130 +1.5%) N/A
TRAIN only (reduced) N/A N/A N/A $66.50 ($65.50 +1.5%) $71.50 ($70 +2.1%) $86 ($84 +2.4%) $99 ($97 +2.1%) N/A
Six tickets (regular) $16 (no change) $19 ($18.50 +2.7%) $22 (no change) $24 (no change) $28 ($27.50 +1.8%) $33.50 ($33 +1.5%) $39 ($38 +2.6%) N/A
Six tickets (reduced) $9.50 (no change) $11.50 ($11 + 4.5%) $13 (no change) $14.50 (no change) $17 ($16.50 +3.0%) $20 (no change) $23.50 ($23 +2.2%) N/A

*Hudson and Rigaud are technically in Zone 6, but the AMT is extending its “reduction tarifiaire” so people who use those stations need only a Zone 5 pass.

The released table doesn’t list prices for single fares, I guess because there won’t be any of those anymore. Which is a shame.

Pourquoi est-il fasciné?

In 1995, a young francophone studying communications at the University of Ottawa set his sights pretty high: like just about every other francophone journalist wannabe in Canada, he applied for an internship at La Presse.

They turned him down.

In 1996, he tried again. Again, they said no.

He was pissed. How dare these bastards say no? Once he could understand, but twice? Either that newspaper is run by clueless managers, unable to see greatness before their very eyes, or this kid wasn’t nearly as good as he thought he was. Clearly, to him, the former had to be true.

So instead, he began small. A researcher for Radio-Canada in Ottawa. A journalist for a community weekly in Hawkesbury, Ont. The next year, he began working at Le Droit, the francophone paper in Ottawa.

In 1999, a recommendation from a journalist friend got him an interview at the Journal de Montréal. It’s not La Presse, but the largest francophone newspaper in North America is certainly a step up.

The interview was very serious. He had to bring in clippings of his work and show them to the group of managers who were judging him for employment. And he had a few good, serious articles with him. But knowing the Journal’s reputation for, as the French call it, “faits divers”, he tailored his application to that target audience, and rearranged his clippings to put a less serious story first. It was a story he did for Le Droit about a child getting bitten by a dog. The headline: “Circoncis par un chien” (I imagine the details are self-evident).

When his interviewers turned their pages past his CV to see that headline, they started laughing. He was hired as a reporter.

His name: Patrick Lagacé.

Patrick Lagacé takes his job very seriously.

Patrick Lagacé takes his job very seriously.

Yeah, that guy.

Continue reading

Montreal Geography Trivia No. 63

In Quebec, every named street has an official designation, comprising of a generic (Rue, Chemin, Boulevard, Avenue, Ruelle, Croissant, etc.) and a specific (de Maisonneuve, Sainte-Catherine, René-Lévesque). On signs in Montreal, the specifics are written in large letters and the generic in smaller letters on top.

Where there is no generic, or street type, the default is “Rue”, or “Street”.

There is an exception to this, a named road that has no small type on its street signs (old and new), but that isn’t a “Rue”.

What is it? And what type of street is it?

UPDATE: Couldn’t fool you folks. A bunch of you got it right, but once again COOL FAT MICHAEL 1999 FROM DIRTY JERZY was first: It’s Le Boulevard.

Le Boulevard in Montreal

Le Boulevard in Montreal

But it’s also The Boulevard, depending on the sign:

Another sign at the same intersection, only now it's "The Boulevard"

Another sign at the same intersection, only now it's "The Boulevard"

And, in case it was ever in doubt, Le Boulevard is officially classified as a boulevard. Though calling it “Boulevard Le Boulevard” would be incorrect.

Similar exceptions in other towns in Quebec are stranger than that. In St. Jérôme, there’s 1er Boulevard, 2e Boulevard up to 5e Boulevard, but those are classified as streets, as are Grand Boulevard in Ile Perrot, St. Bruno and St. Hubert.

Polytechnique and the media

Twenty years ago today, well, you know what happened. You won’t be able to read a newspaper, watch a TV newscast or go online today without being reminded of it in text or in video.

But even though we know what happened, how it happened and why it happened, 20 years later, there’s still a debate going on about its larger meaning, as if the actions of some crazy murderer have to be put in a larger context.

As part of a project to remember what’s been dubbed the Montreal Massacre (Wikipedia has settled on the more precise “École Polytechnique massacre” – the school’s name so synonymous with this one event that many can’t think of it without of one without being reminded of the other), filmmaker Maureen Bradley uploaded a video she created in 1995 criticizing the media for its coverage of the horrific night:

As someone who has been both critical of “mainstream” media and a part of it, I take exception to some points, which I think are a lot more nuanced than Bradley makes them out to be.

She criticizes Barbara Frum for suggesting this has little difference from other cases of mass violence, and that it shouldn’t be treated differently just because it targetted women. Bradley says Frum denied “the political nature of this event”, which I don’t think Frum was doing. I think her point was that violence is wrong, whether it’s against 14 women, 14 men or anything in between. You may disagree with that position, even I’m not entirely in agreement, but it was a valid point.

Bradley then criticizes a photo, taken by Gazette photographer Allen McInnis, of one of the victims slumped in a chair, dead, which was printed on the front page of the newspaper the next day. She decried it as sensational, unnecessary and gratuitous. The decision of whether to publish the photo (and similar photos after similar events) was the cause of much debate, and is discussed in many journalism ethics courses. (The Ryerson Review of Journalism dedicated an entire article to it in 1991). But the line is not between needless sensationalistic exploitation and subdued respect for the dead. Photos of violence are, above all, real. They’re shocking because the events are shocking. To refuse to print them is to deny the gruesome nature of the event, to reduce it to the dry, detached “14 women killed by gunman” that we’ve become desensitized to. To be effective at provoking a reaction, they must be used sparingly, reserved for those events so shocking, so terrible that we cannot sensor them. Otherwise people become desensitized to the pictures as much as they were to the words. But the Polytechnique massacre was clearly one of those events.

Journalists don’t like covering deaths. They don’t enjoy taking pictures of crime scenes, or going up to the homes of family members and asking for interviews hours or even minutes after they’ve found out what happened. They don’t dream about the scoops they’ll get or the awards they’ll win. They do their jobs because they have to. And they have to because the alternative – ignoring the story, pretending it didn’t happen or sugar-coating it by hiding the graphic details – isn’t acceptable.

Bradley then criticizes the use of the term “daughters” as some misogynistic term that belittles the women killed that day, and she criticizes the media for playing down anger as a reasonable reaction to these events, suggesting those who react that way are hard-core feminists who are out of the mainstream. I don’t know enough to agree or disagree with that, though it would surprise me to learn that was anyone’s intention.

I don’t think there’s anger today about what happened on Dec. 6, 1989. Who can we be angry at? Not the man who pulled the trigger, because he died that day by his own hand. Not his mother, who has had to live with this tragedy for 20 years now. Not the school, or the victims, or the government, or the maker of the gun, or the police or anyone else. We can’t even be angry at the media, as Bradley seems to be, for they are merely the messenger. They did not exaggerate what happened nor did they take pleasure in the horror of others as is being implied. Anger at a gruesome photo or the wall-to-wall coverage is an appropriate response, but the anger should be at what is being described, not the fact that it is being described. And since the man responsible for the event is dead, instead we can only be mad at some abstract concept of violence against women.

Despite my criticisms, Bradley’s video is worth watching, as is this more recent video which is more emotional and less analytical. She’s right in the grander scheme, that this is a political event, and that anger is an appropriate response to it.

Fortunately, many people have put that reaction to good use. Groups have sprung up to promote gun control. Female victims of violence have better services (though it’s still not perfect). And for at least one day every year, we remember the struggle against violence against women, in the hope that something like this will never happen again.

What do women think?

On the front page of Saturday’s Gazette is a note that, for that issue, the paper went out of its way to speak to women wherever possible. In some cases, the subject is clearly a man and that’s that. But there are many others where you need a quote from an expert, a doctor, a member of a certain group. It could be anyone, really. For one day, reporters decided that one person should be a woman. Even if they didn’t say much, even if what they said was the exact same thing the man next to them would have said, they had a voice for one day. That man could wait until tomorrow.

One vs. 14

Bradley was right about another thing: Far too much attention was (and is) focused on the killer, and far too little on the lives of the 14 women who died that day. Bradley implicates the media, but the truth is mere practicality.

Sadly, the best thing that man could do that day to keep his name alive was to kill as many women as possible. Everyone remembers Anastasia De Sousa, because she was the only victim to die during the 2006 Dawson shooting. But few people remember all 14 names of the victims of Polytechnique, because it’s a long list to memorize. The killer’s name, meanwhile, had only 10 letters.

At work tonight, I saw a coworker cut out the names of those 14 women, which are on the cover of Sunday’s Gazette. She said she makes it a point to leave them in her car on the anniversary each year to remember them:

Geneviève Bergeron, Hélène Colgan, Nathalie Croteau, Barbara Daigneault, Barbara Maria Klucznik, Maryse Leclair, Annie St. Arneault, Maud Haviernick, Michèle Richard, Maryse Laganière, Anne-Marie Edward, Anne-Marie Lemay, Sonia Pelletier and Annie Turcotte. (CBC has their biographies)

Maybe their deaths were senseless. Maybe they were political. Maybe both. All we know is that they deserved a better fate than to be mere items on a list, and to be less famous than the man who took their lives.

Blame the media for that if you like, but it’s a simple numbers game. It’s human nature. And I don’t know how to fix it.

Red Fisher’s almost-100 years

Red Fisher

Red Fisher

Lost in all the hoopla of the Habs centennial is a really long piece by Red Fisher (it was spread out over three pages) about his career covering the Canadiens and all the great moments of the second half of its first century.

I point to it particularly because Fisher goes into a bit of detail in how he got started in the news business, before he even started covering the Canadiens:

A man named Hugh E. McCormick helped make the dream a reality.

I was a first-year student at Sir George Williams College, The Georgian’s one-person sports staff, when McCormick, the owner of the suburban N.D.G. Monitor, Westmount Examiner and Verdun Guardian, sent out a call for college students to report on the sports activities at their schools. A phone call to his office told him I was interested.

“You’ve got the job,” McCormick said immediately.

“How much do you pay?” he was asked.

“Nothing,” he said.

“I’ll take it,” I replied.

It goes from there to an adorable story about him writing a story about a junior football game for the Standard and having it tossed in the garbage by an editor.

But what gets me is that Fisher worked for free, and later took a significant pay cut, just so he could follow his dream of reporting on the Canadiens early in his career.

Half a century later, not much has changed. Plenty of young journalists would make a similar choice now, willing to sign their souls to the devil to get a press pass into the Canadiens dressing room.

More insight into Fisher’s career can be gleaned from this Dave Stubbs piece, first published in April 2006, when the Habs honoured his 50 seasons covering the team.

Speaking of the Canadiens centennial, Mike Boone’s weekly Eeee-mail makes note of the team’s mastery of marketing (to the point where we’re all getting sick of it). Jack Todd echoes that, noting the contrast between the Habs’ history and its present (and perhaps suggesting a link between the non-stop commemorations and the bad performance of the team).

By the way, I used to find it funny that Boone’s column, which appears opposite Red Fisher’s Red Line page every Saturday, was essentially a column about Fisher himself. Only Boone could pull off writing a column about another columnist and making it worth reading. Sadly, even Boone has reached his limit. Last week he officially retired the Living Legend of Sports Journalism schtick after 10 years.

A moment of silence for the passing of one of The Gazette’s silliest running gags.

Mapped getaways

Getaways map

In a sign that dinosaur media are starting to truly explore the power of semantic data, my employer The Gazette has put together a Google Map of regional getaways, those small-town country inns that people drive to for a weekend, based off its Short Hops and Country Roads travel series.

They’re colour-coded by type, include basic contact information and a photo, and most importantly a link to a Gazette review, which would drive targetted traffic to the website if it’s used by lots of people.

The map took weeks to put together (not full-time, mind you), and has a bit under 100 locations on it, from Ottawa to Quebec City and from the Laurentians to lower Maine.

As with any Google Map, you can download the KML file and use it in Google Earth or any other mapping program of your choice, or mash it up however you like.

The Second Annual Fagstein Subscription Challenge

I got so much money, I'm giving it awaaaaaaaay!

I got so much money, I'm giving it awaaaaaaaay!*

Last year, I found myself in the enjoyable position of having some extra money laying around, so I decided I’d give some of it to a local charity. Being a self-centred narcissist obsessed with attracting attention, I decided to tie it to the number of people subscribing to my blog.

My eight-week contract as a part-time copy editor at the Gazette was extended a few more times, and though it could see its end after the upcoming two-year mark, I’m grateful for the chance to make all this money doing something I enjoy, so I’m doing this again.

I set up a Feedburner feed for this blog (it should be transparent to existing subscribers, so no need to change feed addresses), and it reports an astonishing 1,126 subscribers, almost three times as much as 12 months ago. Since I have about seven friends, I have no idea who most of those suckers people are, but I feel humbled by the fact they – you – like to read all the junk I post on here.

Last year, I donated $1 for each of my 402 subscribers to Dans La Rue (and, because I like round numbers, I rounded it up to $450). That was enough to get me on their mailing list and on a special pamphlet listing their few hundred largest donors. This year, because I’m cheap [come up with better excuse here], I’ll donate 50 cents for each of those subscribers ($563), and add $1 for each new subscriber between now and a week before Christmas (Dec. 18, for those of you who can’t count).

My chosen charity this year will be the Welcome Hall Mission, which helps the people most in need in this city.

I won’t be giving you sob stories about the poor families in desperate need of assistance. I won’t be showing you pictures of starving African children. I won’t be interrupting your regular programming to ask you to pledge in exchange for a tote bag. Hell, I’m not even asking you to give any money yourself, I’m giving away my money for you (but if you wanted to feel less guilty about that, you could match the measly 50 cents I’m donating for you, and maybe throw on a dollar above that for the two freeloaders on either side of you).

So give it a try. Set yourself up with Google Reader (like 710, or 63% of my feed readers) or another RSS aggregator of your choice, and subscribe to this blog. If you want to unsubscribe after I’ve given my money away for you, that’s cool.

Tell your friends if you want, but I’m not doing any marketing for this (why would I want to aid in the bleeding of my money?). I’m just doing this as a thank-you to my readers, and a way to silence my liberal guilt.

And if other fellow bloggers want to match my challenge (50 cents per existing subscriber, 1 dollar for every new one), I welcome the competition. But if you’re too cheap to put your money where your blog is, I understand. Cowards.

* Eagle-eyed Fagstein readers will recognize part of this picture as the one used in this blog’s header. The picture was taken for use in my freelance invoices. No, really.

Do fuckfriends offend you?

Ad from Tuesday Gazette's Page A5 (click for full image)

Ad from Tuesday Gazette's Page A5 (click for full image)

On Tuesday, for World AIDS Day, a full-page ad appeared in the Gazette that was designed to catch attention and promote safe sex. On the background of six really long condoms were over 200 fake personal classified ads, some flirty but others raunchy or crude, promoting anonymous sex but also safe sex. Many mentioned condoms being a must, or made vague references to cleanliness and “safe”-ness.

Three of the more ... graphic of the ads

Three of the more ... graphic of the ads

Although AIDS awareness campaigns are almost always designed to shock with this kind of crudeness, having it right up front of the A section of a newspaper was a bit much for some readers, who have sent in letters to complain, particularly about the unmangled use of F-words:”long fucks”, “seeks fuckfriend”, “gang bangs”, “want to fuck now and again”, “meal & fuck session over the holidays”, “fuckfest”, etc.

You had to scan a while to find the first one, and they’re in the minority, but you can imagine some underage children having a few giggles (and scratching their heads).

Was it too much? Should the ad have been partially censored? Or is our collective Victorian attitude toward sex a small price ot pay to prevent people from getting a horrible disease? (One might argue that people’s naive delusions about sex are part of the problems AIDS battlers face.)

For me, I’m just impressed the creators of this ad came up with over 200 fake classifieds without repeating them.

Behind-the-scenes changes at Astral Media radio

From the Airchecker blog, a memo about changes at Astral Media radio stations in Montreal (which include CJAD 800, CHOM 97.7 and CJFM 95.9).

The skinny:

  • Mike Bendixen, former CJAD programming director who took a temporary job doing the same at CFRB 1010 in Toronto, will remain there permanently.
  • Steve Kowch, the man Bendixen replaced at CFRB (and who took Bendixen’s job at CJAD in a rather ironic move), is out. His last day is Dec. 18. He had expected to be at CJAD until March. Now he can concentrate on writing a book, at least.
  • Chris Bury takes over as PD/Interim News Director at CJAD on Jan. 4. Bury started at CJAD in 1998, but for most of this decade worked at 940 News. He became CINW’s program director when it became 940 Hits.
  • Mark Bergman becomes Interim Program Director of CJFM (Virgin Radio 96), replacing Bob Harris, who is leaving for Hamilton. Bergman is currently the assistant PD. Bergman will remain on his afternoon show with Chantal Desjardins.
  • Mathew Wood, who managed promotions for all three stations, now focuses exclusively on CHOM.
  • Melissa Mancuso, a promotions assistant, replaces Wood as Promotions Director at CJFM.
  • Bianca Bayer becomes Promotions Coordinator for CJFM. (What’s the difference between a Promotions Director and Promotions Coordinator? Beats me.)
  • Lisa Fuoco becomes Promotions Director at CJAD, stripping “assistant” from her title.
  • Peter McEntyre will assist Fuoco part-time. (McEntyre is also one of the hosts of CJAD’s Irish Show)

VP/GM Martin Spalding explains the strategy, in case it’s not obvious:

The strategy is to have a dedicated Program and Promotions Director for each station. This will enable CJAD, Virgin 96 and CHOM to compete independently, prosper and build strong brand identities within an aggressive and ever-evolving radio market.

Could it be that Astral Media is finally realizing that radio stations work better if they have their own brands and target audiences, and that the tag “an Astral Media radio station” doesn’t impress anyone?

UPDATE (Dec. 10): The Suburban’s Mike Cohen talks briefly with some of the figures in these changes.