Tag Archives: CKGM

Rogers says it’s willing to buy TSN 690

May 16, 2013 – 2:10 pm| Posted in Montreal, My articles, Radio

See also my story on this in The Gazette.

Could this be the future of CKGM?

Could this be the future of CKGM?

Though it had seemed cool to the idea previously, Rogers says it is now willing to make a "reasonable offer" to Bell Media to purchase CKGM (TSN Radio 690) and keep it running in its English-language all-sports format.

The revelation came through Rogers's final submission to the CRTC dated Wednesday. Most of it focused on Rogers's position that Bell should not be allowed to acquire The Movie Network. But it also included a proposal to solve the problem of the Montreal English radio market and the fate of the money-losing all-sports station.

The full submission can be read here. The relevant paragraphs are these:

45. Finally, on the separate issue of the radio station CKGM-AM and Bell Media’s proposal to obtain an exception to the Commission’s common ownership policy, the Bell/Astral panel indicated during the hearing that it would consider shutting the station down if the Commission did not allow Bell Media to operate 4 radio stations in the Montreal market. We understand that Bell Media was concerned that if an exception to the common ownership policy was not granted, then radio listeners in Montreal would be denied access to sports radio in that city.

46. With that concern in mind, Rogers Media is informing the Commission that it would be prepared to make Bell a reasonable offer to acquire CKGM-AM and that we would be prepared to operate it as an English sports radio service. Given our sports properties (which include the Fan 590 in Toronto) and the fact that we now have a presence in the Montreal market with our recent acquisition of CJNT-DT, Rogers Media is confident that it has the infrastructure in place to operate the station profitably.

47. If there are concerns that there would be no buyers for CKGM-AM and that Montreal radio listeners would be deprived of a sports service, we believe that our commitment to make a reasonable offer for the station should allay them.

This would seem to solve both the problem of Bell owning too many stations in the market and of wanting to keep an all-sports station here. But there are some caveats. First of all, the station wouldn't be called TSN 690 anymore. Bell has no intention of licensing the brand, and Rogers wouldn't want it anyway. So it would probably be called Sportsnet 690 The Fan (which would be easily confused with Fan stations at 960 and 590).

More importantly, Bell has said that if it sold the station it would not sublicense radio broadcast rights to Canadiens games, instead moving them to CJAD. And CJAD is already the broadcaster for Alouettes and Impact games. So The Fan wouldn't start off with much in the way of local broadcast rights.

Nevertheless, Rogers is obviously aware of this, and feels it can make the station profitable, thanks to its recent acquisition of CJNT, which gives Rogers its first broadcast property in the market. Sportsnet's existing resources in Montreal, added to those that will work on a weekly sports show on CJNT, and the national resources of Sportsnet TV and radio, will also help.

It's unclear if Rogers was one of the two players that Bell told the CRTC had made "informal" inquiries about CKGM. We do know that the other was Tietolman-Tétrault-Pancholy Media, which has licences for news-talk AM stations in English and French and is waiting for a decision from the CRTC on an application for a French-language AM sports station in the market. Tietolman has not hidden that he would be willing to acquire CJAD in particular, and possibly other stations put up for sale as well.

Rogers was asked about acquiring this station during last year's Bell-Astral hearing. They weren't terribly enthusiastic, but didn't dismiss the idea either. Here's what Susan Wheeler, Rogers's VP of regulatory affairs, told the commission on Sept. 12:

Certainly, we would be interested in expanding our sports radio network across the country. So that's certainly something of interest to us. Whether it's a viable business model without the Canadiens rights I think is something that we would have to do the math on.

But I also, I guess, would question the limitations that Bell, you know, has said in previous testimony that they don't have the rights to sub-license the Canadiens rights. So I'm wondering whether that's something the Commission could look into further.

Bell has until May 21 to provide a final written reply to the commission on this and other issues brought up by interveners based on new information brought up at the hearing.

UPDATE (May 21): Bell says this is the first it hears of Rogers being interested in the station, and "we question the sincerity of this claim." Bell also questions why Rogers is only bringing this up now, instead of in its original intervention or at the hearing.

The full paragraph about CKGM in Bell's reply is here:

Rogers made a last minute claim that they would make a reasonable offer to purchase CKGM and operate it as a English-language sports service. We question the sincerity of this claim or its appropriateness at this stage in the process given the guidelines the Commission set for final Intervener comments. There is no actual evidence on the record that they would or could make such an offer or that they could viably operate CKGM as a sports service. The claim was raised for the first time in the final paragraphs of their final comments after not having even been hinted at one time in the whole course of the proceeding even though the exception to the Common Ownership Policy for CKGM has been a consistent part of our application since it was filed. Even since this surprise announcement, Rogers has not attempted to contact Bell Media about this possibility.

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The third option for TSN Radio 690

May 8, 2013 – 9:54 pm| Posted in Montreal, My articles, Radio

If you don't want to read this really long post, you can get the short version in this story and this followup in The Gazette, and this story at Cartt.ca.

CRTC Quebec regional commissioner Suzanne Lamarre grills Bell on its plans for Montreal radio on Monday.

CRTC Quebec regional commissioner Suzanne Lamarre grills Bell on its plans for Montreal radio on Monday.

I'd thought about it. Some people had asked me about it. Others suggested it to the CRTC in their written submissions. And the CRTC asked Bell about it in a letter after it filed its application. But until Monday afternoon I didn't think it was seriously an option that the commission might consider imposing.

Could the CRTC force Bell to keep CKGM (TSN Radio 690) and sell one of the other English-language Astral radio stations in Montreal, as a condition of approving the larger Bell-Astral deal?

Learning from the very negative public reaction from its initial proposal last year to turn CKGM into a French-language radio station, this time Bell is asking for an exception to the CRTC's radio common ownership policy so it can keep it in English while still owning three other stations in the (currently) five-station market. This puts the commission in an awkward position if it accepts the purchase deal. Does it give the exception, giving one company control of four of five commercial stations and 75% of the commercial audience share? Or does it deny the exception, forcing Bell to sell the money-losing station to someone else who would most likely change its format? Bell convinced thousands of listeners that the former is better, putting together a Save TSN 690 petition and getting the same fans who were cursing its name months earlier to be suddenly singing its praises.

A background in common ownership

The CRTC's common ownership policy, often incorrectly or incompletely explained, has two rules for radio:

  1. One company can't own more than two AM stations and two FM stations in a single market
  2. One company can't own more than three stations total in a market with fewer than eight commercial stations

French and English stations are considered in separate markets even if they share the same geographical area. Montreal's English market, with only five commercial stations (though soon to be six) meets that second criteria, while the French market, with 11 commercial stations (soon to be 13 or even 14), doesn't.

The policy is just that, a policy, and exceptions have been granted before. The most on-point one is one that was granted to Cogeco in 2010 that allowed it to keep three French FM stations in Montreal after it acquired most of the Corus Quebec network. This was allowed in exchange for Cogeco setting up the Cogeco Nouvelles radio news service, with CHMP 98.5 FM in Montreal as its flagship station. That station is now the highest-rated in Quebec. The second-highest-rated, CFGL (Rythme FM) 105.7, is also owned by Cogeco.

The irony here is that this request was strongly opposed by Astral Media (it even threatened legal action to stop it), it was supported by third parties because it would put Cogeco in a position to better compete with Astral, and Cogeco is a fierce opponent of the Bell/Astral deal because of increased concentration of ownership. (Cogeco hasn't said much about the request for an exception, perhaps seeing how hypocritical it would look.)

Now Bell/Astral is using the Cogeco decision as a precedent to get the same treatment in English. Astral argues this should be an easier decision because unlike CHMP, CKGM is a money-losing station, its audience is tiny, and it's on AM.

And Cogeco, the one company that you'd think would be most against allowing Bell to own four of the five stations in this market, is silent on the matter. Cogeco CEO Louis Audet told me on Wednesday after the company's appearance before the CRTC that "we've kept away from that" and "it's up to the commission to decide."

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TSN 690′s CRTC exemption: The pros, the cons and the misconceptions

March 29, 2013 – 10:18 pm| Posted in Montreal, Opinion, Radio
With apologies to National Lampoon

With apologies to National Lampoon

If there's anything that everyone can agree on, it's that this is a passionate issue. Even Bell Media says it was taken aback last year by the outpouring of outrage over its plan to convert CKGM from TSN 690 to RDS 690 as part of its acquisition of Astral Media. Even though it was a minor related application of a $3.38-billion purchase, the Canadian Radio-television and Telecommunications Commission spent a great deal of time discussing the proposed change to this one radio station because of all the reaction. It was during questioning about CKGM that CRTC chairman Jean-Pierre Blais held up a thick binder and said he didn't have a summer vacation last year because he was busy reading all the public comments.

More than 700 people filed individual comments with the CRTC, the vast majority opposed to Bell's proposal, and most not really caring about the larger acquisition. Three people without any financial interest actually showed up at the hearing to plead for the station, which is very rare and was greatly appreciated by commissioners.

This time around, things are different. Bell is taking the side of the fans, asking for an exemption to the CRTC's common ownership policy to allow it to keep TSN 690 while also acquiring three of its four competitors in English-language commercial radio (including its main competitor CJAD). It started a petition and its radio personalities asked fans to fill it out (listen to Mitch Melnick explaining the situation the day the application was published), telling the CRTC why it should keep the station alive.

According to the CRTC's website, there are now about 980 comments on this petition. You can read them in a series of PDF files posted here.

I went through a few hundred of them, and most of them are the same: heartfelt, angry, worried. These are the station's loyal listeners, who say they will swear off radio altogether if their beloved station is pulled off the air. Many are from people in other cities who say they listen to the station online. Most argue that CKGM in its current form provides something unique to Montreal's English-speaking community, and that alone is a reason to grant the exemption.

I've read at most a handful that say anything about the larger acquisition of Astral by Bell. Most couldn't care less who owns the station or the others, as long as TSN retains its format, its personalities and its Canadiens games. Some even rant against large corporate media, which is odd when you're indirectly supporting a mega merger of media companies. Some are even against the larger merger of Bell and Astral. One demands that Bell be forced to sell CHOM, CJAD or CJFM (Virgin Radio) instead.

But they're all unanimous in that they want TSN 690 to be kept as is.

In reading these letters, it became clear to me that many of the writers have misconceptions about the application, about the CRTC's intentions and about what could happen to CKGM. I hope to clear some of those up here. But first, I'll present, as dispassionately as I can, the big reasons the CRTC should approve the exemption requested, and the big reasons it should not.

Why the CRTC should give an exemption to allow Bell to keep TSN 690

1. The format will go on: Bell has promised that, if it gets its way, it will commit to keeping CKGM as an English-language all-sports radio station for seven years, and will continue to air Canadiens games on it (as long as it continues to have the rights). This is, at least on the surface, the best possible outcome for the station's listeners. Gone, for at least until 2020, would be the threat that the station might shut down because it's unprofitable. And implicit in this promise is that the station's staff would continue to have jobs (at least subject to the usual turnover that happens in radio). Plus, it would finally end all this uncertainty over the station's future.

2. Consolidating sports on TSN: Bell hasn't said that this would happen, but it stands to reason if it owns both CJAD and CKGM that Bell would move sports broadcasts to the latter. CJAD currently carries Alouettes games and select Impact games. CKGM could carry live broadcasts of all three Montreal teams (except where they directly conflict, which would logically see spillover go back to CJAD). Fans wouldn't have to keep track of which station owned the rights to which franchise, and CJAD listeners who aren't interested in sports wouldn't have their regular programming interrupted by sports.

3. Retaining synergies with TSN: Though theoretically the station could continue if it was sold to, say, Rogers, any sale would strip the station of its branding as well as the advantages that come with being a member of the TSN family. With Bell's claws firmly entrenched in the Canadiens, even if its ownership stake is minor, this becomes very important for an all-sports station.

4. Money for journalism and amateur sports: You could practically qualify it as a bribe, but in reality cash promises are encouraged by the CRTC and often help get things passed. Bell has promised to give $105,000 over seven years ($15,000 a year) to Concordia University for sports journalism scholarships (just what we need, more journalism students), and $140,000 over seven years ($20,000 a year) to support amateur sports in Montreal. These are not inconsiderable sums for a station that has been losing money since it launched in 2001. Though it may be pocket change for a $30-billion company, the fact that Bell is willing to spend it to keep a money-losing station on the air says something.

5. The cat's already out of the bag: The truth is this same type of exemption has already been allowed. In 2010, the CRTC allowed a similar exemption in Montreal's French-language market when Cogeco bought Corus's Quebec stations. The acquisition resulted in Cogeco owning three French-language FM stations in Montreal (it already owned CFGL Rythme FM, and acquired CHMP 98.5 and CKOI). The commission said it could keep all three, despite the normal limitation, in exchange for setting up the Cogeco Nouvelles agency which would have CHMP as its flagship station. The request was billed as a way to save CHMP. Now it's the most popular radio station in Quebec. By comparison, the CKGM request is for a station on the AM band and is for the station that's last in the ratings.

Why the CRTC should not give an exemption to allow Bell to keep TSN 690

1. It would make Bell a dominant force in Montreal English radio: Allowing Bell to own both CKGM and the Astral stations would mean it would own four of the five established commercial English-language radio stations in Montreal, with only The Beat competing with it. The combined commercial market share would be over 70% for one company. This will be mitigated somewhat when the TTP Media group launches an English talk station at 600 AM, and when Dufferin Communications launches a low-power music station in Hudson/St. Lazare, but those will take a while to get established.

2. It would reinforce a bad precedent: Bell doesn't have to put CKGM on the block. It could sell one of the other stations instead. But it's forcing the CRTC's hand by saying the sports station would be the one to go. Allowing an exemption here would be caving to Canada's largest broadcaster by allowing it to get bigger, but also send a message to everyone that as long as you can spin a station as a charity case (even if it's not actually losing money), you can get the CRTC to rubber-stamp an exception to its own rules.

3. There isn't enough space for new competitors: Because Montreal is a bilingual market, and languages are counted separately in the CRTC's policy, the airwaves are twice as saturated here as in other markets like Toronto or Calgary. Bell/Astral would actually own six stations in Montreal, with Cogeco owning five. There aren't any more full-power FM frequencies available, and with new entrants like TTP Media and Dufferin Communications snapping up vacant AM frequencies, those are disappearing too. The more severe scarcity of channels here makes limitations on common ownership even more important.

Top misconceptions about Bell, the CRTC and TSN 690's future

1. The CRTC wants to shut down TSN 690 / The CRTC has made a decision it is being asked to reconsider: The CRTC has not made any decision about the station, other than its decision last year to deny its request to switch to French (and that was only because the larger acquisition was denied). The request for an exemption is not being made in reaction to something the CRTC has done, but is a request from Bell to get an exception to a rule it anticipates the CRTC will apply. The fact that Bell bills this as "Save TSN Radio" may be leading to this misconception.

2. The CRTC wants to turn TSN 690 into a French-language radio station: This mistake is likely due to confusion between the two applications. It was Bell, not the CRTC, that requested that CKGM be converted from English to French in its first attempt to get approval for the Astral acquisition. It was done for the same reason, to get around the commission's common ownership policy. In the new application, that's gone, and there's no threat of it coming back. Even if Bell is forced to sell the station, it would remain an English-language station unless the new owner requested a change, and that would be subject to a brand new hearing.

3. If Bell does not get an exemption, TSN 690 will be shut down: The reality of the situation may be that TSN 690 as we know it would be radically altered if Bell is forced to divest it. But it's unlikely the station would be shut down. The 690 AM frequency is the best AM frequency available in Montreal, and another company would probably scoop it up if only for that. A company like Rogers or TTP Media might even keep the all-sports format, though there are no guarantees.

4. Granting an exemption is the only way Bell can continue to own TSN 690: The exemption is what Bell wants because it would be the best outcome for it financially. But there are two other ways it could keep the station: It could sell one of the Astral stations (or the CRTC could force it to sell one of the Astral stations), or the CRTC could deny the Bell/Astral acquisition again.

5. This is a language issue - TSN 690 can't keep running because it's an English station: Somewhat related to No. 2, this sentiment popped up in a lot of public comments. While it's true that language is relevant to this discussion (because English and French stations are treated as if they're in different markets), the rules don't treat English and French differently. There is no Office de la langue française or official languages rule that is forcing the CRTC to limit the number of English-language radio stations in Montreal. There's merely a rule that limits how many stations in one language in one market a company can own.

An event on Tuesday to show support for TSN 690

An event on Tuesday to show support for TSN 690

A show of support

Some of the station's bigger fans are pushing harder to rally support to save it. In addition to the Facebook groups and blog posts, there's a show being scheduled for Tuesday, April 2 at 6pm with some local bands. It doesn't look like it's official in any way, but it's an idea of how important this station is to its small but loyal audience.

Deadline for comments is Friday

People wanting to comment on the Bell purchase of Astral, or the request for an exemption to the rules to allow Bell to own four English radio stations in Montreal, have until 8pm on Friday, April 5, to file an intervention. To do so directly to the CRTC, click here, select Option 1 and select the first application (2013-0244-7). Keep in mind that all information submitted to the CRTC this way, including contact information, is on the public record.

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TSN 690 gives 1-3pm slot to Chris Nilan

March 12, 2013 – 5:14 pm| Posted in Montreal, Radio

It doesn't come as a huge surprise, mainly because he mentioned it himself in passing in a Los Angeles Times story published in January, but former Canadiens enforcer Chris (Knuckles) Nilan will be taking over the early afternoon slot on TSN Radio 690 that was vacated by Randy Tieman in December.

The announcement was made just after 4:30pm Tuesday, though it came out through Mike Cohen's blog shortly before that.

Nilan, 55, has been a regular contributor on TSN 690 the past little while as an analyst. He played in the NHL from 1979 to 1992, mainly for the Canadiens, but also with the Boston Bruins and New York Rangers.

Nilan's show, which airs from 1-3pm weekdays starting March 18, will be called Off the Cuff with Chris Nilan. Like Tieman before him, Nilan will also co-host the Intermission show from noon to 1pm with Tony Marinaro.

“When Chris made it clear he wanted to pursue a career in broadcasting we made no promises. What we did do was open a door so he could reconnect to the city he loves and to the many fans who love him,” Mitch Melnick is quoted as saying in the TSN press release. “To his credit, Chris has kicked that door down.”

In an interview with Melnick, Nilan described what kind of show he wants to host:

"I want to do a show that entices people to listen," Nilan said on air. "And to get people to listen I want to be upfront, I want to be honest, I would like to be funny, — I think I'm funny at times — and have some humour in there. I want to be able to let people know how I understand the game and how I look at the game, maybe not just big-picture-wise but little picture at times, as far as systems, the way the Canadiens are playing on certain nights or some of the things they do wrong. I guess my job is to analyze and comment on things, but I want to analyze it and I want to be fair and I want to be informative, and maybe some people don't see some of the things I see, or know about the game. And I'd like to translate that to the people."

Nilan was born in Boston and has a very thick Boston accent. Combined with the fact that he comes into this without the same kind of broadcasting experience as you might find from other high-profile on-air hosts makes him an interesting pick for the job. Nilan speaks slowly and has a lot of umms and ahhs when he talks, to say nothing of the words that come out of his mouth completely indecipherable. But if his analysis is insightful enough, sports fans are probably willing to see through that.

Hockey Inside/Out also has a post about the news.

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Montreal radio ratings: “a solid book” for The Beat, but …

March 7, 2013 – 8:10 pm| Posted in Montreal, Radio
Station Winter 2011 Winter 2012 Fall 2012 Winter 2013
CJAD 25.9 24.8 25.2 25.0
CJFM (Virgin) 18.2 17.3 18.6 15.9
CKBE (Beat) 17.2 14.9 16.6 18.6
CHOM 10.3 11.9 13.7 13.5
CKGM (TSN) 2.6 4.4 2.3 2.6
CBME (CBC1) 7.5 8.2 7.2 7.0
CBM (CBC2) 2.9 2.7 2.4 2.5

BBM ratings, anglo 2+ audience

I don't normally pay that much attention to the quarterly BBM ratings of Montreal radio stations. Not because I don't care, but just because there's rarely anything in them that's newsworthy. A share point up here, a share point down there. Some stations do better in some time periods, others do better in others. There isn't usually much movement.

Lately, CJAD has been first overall among all audiences, while the three music stations have been fighting for audience in key demographics: men for CHOM, young women for Virgin and somewhat older women for The Beat. CBC falls significantly behind, and TSN Radio even further. Other stations don't even register. Things have been a bit more interesting on the French side with the rise of CHMP 98.5, which is now Quebec's most-listened-to radio station.

But today's numbers (PDF) showed a significant change for once: In overall audience (ages 2+), The Beat has leaped ahead of Virgin Radio for the first time, getting an 18.6% share versus 15.9%. That prompted The Beat to send out a press release calling itself "Montreal's #1 Music Station".

That was enough for a Gazette story on the matter.

But as the story shows, The Beat's claim to be ahead of Virgin comes with a caveat: Virgin still outperforms in key demographics (among them, adults 25-54, adults 18-34 and women 25-54) and in key time periods.

In Astral's press release, in which Virgin also calls itself "Montreal’s number one music station", it focuses on the key advertising demographic of adults 25-54, in which Virgin still leads.

We could play with demographics all day, but if we stick to adults 25-54, the results show a three-way tie among the music stations: Virgin 21.9%, The Beat 20.1% and CHOM 20.0%, with CJAD behind at 13.1%. This represents an upward trend for The Beat and CHOM, but is down from last year for Virgin.

See some analysis here from Astral, and here from La Presse.

Needless to say everyone's happy and everyone is number one. Here's how the numbers break down for each station:

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Competition Bureau deal with Bell/Astral: No change to plans for TSN 690

March 4, 2013 – 5:40 pm| Posted in Media, Radio

The Competition Bureau issued a statement on Monday saying it has come to a deal with Bell over its acquisition of Astral Media. Combined with a statement from Bell, we're learning some details about this deal and how Bell will avoid owning so much stuff it threatens competition in Canadian radio and television.

We'll learn more when the CRTC publishes the application this week.

What we know so far:

Bell has come to an agreement with Corus that will see the latter buy the following assets for $400.6 million:

  • CKQB-FM The Bear 106.9 Ottawa (Astral)
  • CJOT-FM EZ Rock 99.7 Ottawa (Astral)
  • 50% of Teletoon/Teletoon Retro in both French and English (Corus already owns the other half)
  • 50% of Cartoon Network (Canada) (Corus already owns the other half)
  • 50% of Historia
  • 50% of Séries+

A separate deal between Shaw and Corus, which are both owned by the Shaw family, will see Corus own the other half of Historia and Séries+, plus ABC Spark. Shaw will take Corus's 20% stake in Food Network and $95 million in cash. Corus has a press release on the two deals here.

Bell will also sell the following assets at auction:

  • Family (which includes Disney Junior)
  • Disney XD
  • Disney Jr. (French)
  • Musimax
  • MusiquePlus
  • CKCE-FM Kool 101.5 Calgary (Bell)
  • CHBM-FM Boom 97.3 Toronto (Astral)
  • CFXJ-FM Flow 93.5 Toronto (Bell)
  • CKZZ-FM Virgin 95.3 Vancouver (Astral)
  • CHHR-FM Shore 104.3 Vancouver (Astral)
  • CISL AM 650 Vancouver (Astral)
  • CHIQ-FM Fab 94.3 Winnipeg (Bell)
  • CFQX-FM FX 104.1 Winnipeg (Astral)

Corus can't buy any of the eight radio stations listed here because of CRTC ownership limits in those markets (two AM and two FM in each market). Corus doesn't own any stations in the Ottawa market.

The list of radio stations for sale (including the two to Corus) is unchanged from the one Bell presented the CRTC last year. That's interesting because the CRTC didn't particularly appreciate Bell's plan to sell off some Bell stations and some Astral stations in order to keep the best ones (with two exceptions, the ones for sale are the lowest-rated ones in those markets of the combined Bell/Astral holdings).

In its decision in October, the CRTC said:

the decision to include certain Bell Media radio stations in the divestiture plan can be viewed as an attempt by BCE to trade underperforming stations for successful ones, which would not provide a benefit to the Canadian broadcasting system or create the conditions for healthy competition. Selling less profitable stations could reinforce BCE’s position in these markets, make the entrance of new competitors more difficult and reduce the total tangible benefits paid on Astral’s radio stations.

What does this mean for TSN 690?

No Montreal radio stations are listed, even though the purchase of three English commercial stations would put Bell over the limit in this city. When the new deal was announced, Bell said it would ask for an exemption allowing it to keep CKGM as an English station. That remains unchanged:

Astral and Bell heard the loud and clear desire of Montréal sports fans to retain TSN Radio 690 as an English-language sports station (Bell had earlier proposed to convert the station to a French-language RDS sports station to meet CRTC rules). Bell has filed a separate application with the CRTC requesting an exception from application of the common ownership policy to allow the continued operation of TSN Radio 690 by Bell Media as an English-language sports station.

This proposal, though it might be favourable to fans of the station, is far from a done deal. Buying CHOM, CJFM (Virgin) and CJAD would mean Bell would own four of the five commercial English-language radio stations in Montreal, or four of six when the Tietolman-Tétrault-Pancholy station at 600 AM launches. Would owning such a large portion of the market be too much for the commission to consider?

Expect opposition from Cogeco, which owns The Beat, the only station that wouldn't be owned by Bell. Their opposition will be somewhat hypocritical, mind you, because Cogeco got its own exemption from the CRTC in 2010 allowing it to keep three French FM stations in Montreal (Rythme FM, CKOI and 98.5).

The fate of TSN 690 will be up to the CRTC. It could accept the exemption or force Bell to sell or shut down one of the four stations to remain under the limit (Bell indicated previously that if it had to sell a station, TSN would be the one to go). Selling the station might be difficult, because Bell would retain rights to Canadiens games, and TSN has previously said the station has never made money doing all-sports.

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Caption TSN Radio’s Robyn Flynn and Ted Bird interviewing Eric Engels

February 22, 2013 – 12:00 pm| Posted in photos, Radio

Robyn Flynn, Ted Bird

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Caption TSN Radio’s Shaun Starr

January 11, 2013 – 12:00 pm| Posted in photos, Radio

Shaun Starr

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Radio personality Greg Hébert dies

December 23, 2012 – 3:07 pm| Posted in Radio

It's been almost a decade since he left Montreal for a job at CFRA in Ottawa, but Montreal radio personalities who were around back then are remembering Greg Hébert, who used to work at CHOM and CKGM.

Hébert died Thursday night after a long and heavily-mediatized battle with cancer.

He started his radio career in Montreal as a producer for the CHOM morning show of Pete Marier and Andrew Carter in 1999. After two years, he went to what was then sister station CKGM (Team 990) and produced for the afternoon show of Joey Elias and Tony Marinaro, also working as a sports reporter and weekly show host.

But he's better known in Ottawa, where he was the host and producer of a nightly business show on CFRA radio, and a business reporter for A Channel (now CTV Two). He left for medical reasons after getting a diagnosis of synovial sarcoma in 2009.

His former colleagues in Montreal posted remembrances on social media.

From Pete Marier:

Sad News today, Greg Hebert passed away last night. He worked as a producer for "Pete and Andrew" on CHOM back in 2001. To his wife Lauren: Greg had outstanding qualities. Chief among them were his honesty, courage, determination and quit wit. These equipped him to rise quickly as a broadcaster and to become one of the bravest persons I've ever met.

Know that he touched a lot of people this way, and I'll always be proud to call him my Friend. Pete Marier.

From Nat Lauzon:

Rest in peace, Greg Hébert, the bravest soul I ever encountered. A husband, son, friend, fighter. And to many like me - a teacher. Join Team Greggybear and read his incredible legacy. A gift to everyone fighting for their very lives against a horrible disease. Thank you Greg. xx

From Tony Marinaro:

There were far more from his colleagues in Ottawa.

Obituaries have been published in the Ottawa Citizen, the Ottawa Sun, CTV News Ottawa and CFRA. They're well done and I encourage you to read them.

After getting his cancer diagnosis, Hébert decided to go public about his cancer fight. He started up a charitable foundation and wrote a blog. The last post written by him is dated a month ago.

Hébert leaves behind his wife Lauren, who announced after he died that she is pregnant.

A funeral for Hébert will be held on Dec. 28 at 3 p.m. at Hulse, Playfair & McGarry Central Chapel, 315 McLeod St. in Ottawa.

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Randy Tieman leaves TSN 690 show

December 22, 2012 – 11:12 am| Posted in Montreal, Radio, Sports

Randy Tieman

This one kind of came out of nowhere. Randy Tieman, who in addition to anchoring the evening and late-night sportscasts on CTV News in Montreal hosts the early afternoon show on TSN Radio 690, is leaving the latter gig. Tieman made the announcement on Friday's show that that would be his last one.

It's unclear to me at this point why he's leaving (I missed the announcement, in case that provided some clue), but I've asked Tieman and CKGM station manager Wayne Bews for comment. I'll update this if I hear from them.

Tieman's two gigs made for gruelling work days, as he would come into TSN's studios for a show from noon to 3pm, then to CTV to prepare for the 6pm news and working through to just after midnight, when the late-night news would end, he'd pretape a segment for the next day's noon newscast and could finally go home.

Hopefully this will mean Tieman has more time to sleep and do other things the rest of us do with those extra four hours a day.

Tieman clarifies on Twitter that he'll still be "kicking around at times."

No announcement has been made about who will replace Tieman.

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Fall radio ratings: CHOM and CJPX gain, The Beat and TSN lose, Radio X struggles (UPDATED)

December 6, 2012 – 2:22 pm| Posted in Radio

Fall 2012 ratings from BBM Canada for the anglo Montreal market (Aug. 27 to Nov. 25), with comparisons to the same period a year ago. (Numbers reflect total 2+ audience)

BBM Canada released its fall 2012 ratings for metered markets (including Montreal) on Thursday. While members get detailed information from which they can spin all sorts of good news, the public gets an overall picture (PDF).

On the English side, there's the usual fluctuations. CHOM gains a point and a half compared to last year (but is down slightly in market share compared to the summer), and also has a larger overall audience than it did a year ago.

CJAD, Virgin and The Beat are also up slightly, and CBC Radio One has lost a bit.

Among francophone listeners, where anglo music stations actually have a larger audience than in English, CHOM has 30,000 more listeners on a daily basis than it did a year ago, and Virgin and The Beat have both lost a bit of ground.

I await their spin, revealing what nuggets of significant gains aren't being reflected in the overall ratings. (See below)

For TSN Radio (CKGM), there's no getting around the disappointing ratings period. The station has a 2.3% market share this fall, down from 4.0% a year ago. Its daily audience among anglos has dropped from 60,000 to 43,000. Even simulcasting on two frequencies hasn't been enough to compensate for the lack of NHL hockey.

The Beat falls among 25-54 demos

But those are for the total audience. What about the key 25-54 demographic, the people with money that advertisers want?

Astral Radio's BBM analysis (which is much more objective than its press releases) provides the answer:

CKBE (The Beat) has lost the gains it made this spring, falling back into third place overall behind CHOM. It has a 21% commercial market share among adults 25-54, compared to CHOM's 25% and Virgin's 32%. Much of that loss is among men, where it had spiked to 22% in the spring but is now back at 16%. Among women, it's gone down slightly, but Virgin's lead has increased from four points to 13 points.

Its morning show has dropped back into fourth place after barely reaching second in the spring, with fewer than 7,000 listeners in the average minute (Virgin's morning show has more than 10,000 listeners) among adults 25-54. Late mornings and lunch hour have dropped from first to third, and early afternoons dropped from first to second behind Virgin. Its drivetime show also dropped from second to third after losing about a quarter of its audience from the spring. On weekends, it was third before and remains so.

Perhaps the most telling statistic is average listening time: 3.1 hours per week, putting it behind CJAD, CHOM and Virgin, which are all between 4 and 4.5 hours a week.

Overall, it's an awful ratings period for The Beat, bringing them back to what they were at before their notable gains in the spring. That explains why their press release (below) doesn't mention any numbers.

CJFM (Virgin Radio) is still No. 1 in most key demographics. Among women 25-54, they're at 41% market share. Its biggest gain is in late mornings and early afternoons, where Nikki Balch and Ryan Seacrest respectively have picked up almost 3,000 average-minute listeners from the spring. Virgin also made significant gains at morning and afternoon drive. It's now the top station during the morning rush and from 11am to 8pm weekdays among adults 25-54.

Its strength remains in younger audiences - the top nine shows among adults 18-34 are all on Virgin.

CHOM still gets to brag that it's No. 1 among men, and its market share among men 25-54 has gone up to 35%, though much of that probably has to do with the lack of hockey pushing TSN Radio listeners back to their backup radio option. CHOM has also jumped ahead of The Beat for second place among all adults 25-54.

The morning show with Terry DiMonte and Heather Backman now has about 10,000 listeners 25-54 in the average minute, good for second place after being behind The Beat and CJAD in different ratings periods. It continues a steady climb from 8,000 a year ago and 7,000 the year before that. CHOM's morning show audience has grown 50% in two years, but still isn't the high peak of the day. Among men 25-54, there are only about half as many listeners at 7am as there are at 11am.

Tootall had a great ratings report, with the late morning part of his show gaining 20% audience since the spring and now the top-rated show at CHOM. The lunch hour and afternoon parts had more modest gains. The afternoon drive show with Bilal Butt gained slightly to its highest average-minute audience in two years, but it's still a distant second to Virgin and mired in a tight three-way race with The Beat and CJAD. Even among men 25-54, the show struggles to compete with Virgin and CJAD.

On weekends, CHOM dipped slightly, but it's still a clear second, and it's fighting with Virgin for top spot among men 25-54 on weekend afternoons.

CJAD's numbers didn't change much. Astral brags about its high-rated morning show, but it's still third among adults 25-54 (its strength is earlier in the morning, and it dominates the ratings until about 7am). The lunchtime show with Ric Peterson made a significant jump from 2,500 to 3,500 listeners in the demo (but still well behind the three music stations), and the afternoon drive show with Aaron Rand also gained more than a thousand listeners in the 25-54 demo. Rather than fighting TSN for fourth place, it's fighting CHOM and The Beat for second.

Among all audiences, CJAD is still the top rated station among English listeners, and has the five top-rated shows.

CKGM (TSN 690) is clearly wishing for hockey to come back. Among men 25-54, it has a 7% market share, about half what it did a year ago. Every major time slot is down, and its hopes of competing with CJAD in some of them (notably afternoon drive) are gone for now.

Radio X disappoints

On the French side, not much has changed from a year ago. CHMP 98.5 is still the No. 1 station with a 22.5% market share, followed by CFGL (Rythme FM, 18.6%), CITE (Rouge FM, 12.3%, up more than two points from a year ago) and CBF (Première Chaîne, 11.3%).

NRJ (CKMF) and CKOI continue to be stuck in the single digits, with CKOI hitting a new market share low of 5.7%, even though it's third-highest in total weekly audience reach. At this point, CKOI barely beats out classical music station CJPX, which has grown a point and a half in French and gained 30,000 daily listeners since last year.

NRJ's market share is 7.1%, down from 10.3% a year ago.

The most interesting information on the franco side concerns CKLX-FM 91.9, which went from being Planète Jazz to Radio X this fall. Reports that ratings had actually dropped as a result of the change have turned out to be true. Planète Jazz had a 1.3% market share, 64,300 daily listeners and 902,800 weekly listeners a year ago. In the summer, it had a 1.2% share, 62,700 daily listeners and 944,800 weekly listeners. But in its first ratings period as Radio X, it has a 0.8% market share, 54,500 daily listeners and 640,100 weekly listeners.

Radio X, in other words, has only 2/3  the audience that Planète Jazz had, after a programming change designed to bring in more listeners.

Radio X, owned by RNC Media, will counter that this kind of change takes time to build an audience, though that's not necessarily true.

To be fair, it also made some gains in the key 25-54 demos. Its morning show and afternoon drive gained quite a bit, while early afternoons took a nosedive. Weekends show a significant increase during the hours when it airs rock music (we're still waiting for a CRTC decision on an application to strip it of its specialty jazz status - until then it has to devote 70% of its music to the jazz/blues format).

Overall, though, the station's ratings are very poor, behind even Radio Classique (CJPX) and fighting for last place with Radio Circulation (CKAC).

Big gains for Radio Classique

While not much has changed for the other commercial radio stations in French in Montreal, there's a noticeable increase in the ratings for CJPX Radio Classique, particularly among men.

Consider this: During the lunch hour, it had 630 average-minute listeners this spring, but 4,730 this fall, an astounding increase of 651%. It had similar jumps during all hours of the day, except afternoon drive where it saw a mere doubling of audience.

It makes sense to assume that Radio Classique picked up many former Planète Jazz listeners, but its increases are larger than CKLX's entire audience was. Is there something else at play here, or is this just a case of sampling error spouting out random variation in small numbers?

Either way, Radio Classique beats out Radio X in all time periods among the 25-54 demo. Radio Classique's overall commercial market share among 25-54 is 3%, up from 1% in the spring.

More ratings coverage

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Bell/Astral Take 2 would give it near-monopoly on Montreal English radio

November 19, 2012 – 9:02 am| Posted in Business, Media, Montreal, Radio

It's official: Bell is trying again. The company announced Monday morning that it has reached a new agreement to acquire Astral Media, and will submit a revised proposal to the Canadian Radio-television and Telecommunications Commission, one that will address the commission's concerns about Bell becoming too big.

Details of the bid won't be known until the CRTC publishes the application, which could take months, but it's expected Bell will sell off some English-language television assets to stay under the CRTC's ownership cap, and Bell says it will improve its tangible benefits package (with at least 85% of it going to on-screen initiatives).

CKGM will stay English

One detail we do know concerns CKGM. Bell says it will ask the CRTC for an exemption to the common ownership rules to allow it to keep TSN Radio 690 as an English station. From their FAQ:

We heard sports fans in Montréal loud and clear. Their passion for sports talk radio is unparalleled. Loyal and devoted, they responded in droves in an effort to preserve CKGM (TSN Radio 690) as an English-language sports radio station. As a result, as part of our new application, we are filing a request for an exception to the CRTC’s Radio Common Ownership Policy to keep TSN Radio 690 as an English-language sports radio station. As a result of tremendous listener response, we think it’s a discussion worth having. We believe an exception to the Policy is reasonable, consistent with previous regulatory practice, and the only way to preserve CKGM as an English sports talk station. Montréal sports radio fans deserve it.

An exemption from the policy is certainly what many listeners were calling for after Bell decided to blame the CRTC for its decision to request TSN be turned into RDS Radio. But it would also mean four of the five English-language commercial radio stations in Montreal (or four of the six if you include the soon-to-be-launched TTP Media station at 600AM) would be owned by the same company.

Normally, CRTC rules state that one company can own no more than two AM and two FM stations in a single market (English and French Montreal are considered separate markets), and that in markets with fewer than eight commercial radio stations, one company can own no more than three.

The combined Bell-Astral would have a 61% total market share and a 79% commercial market share in English Montreal.

It's odd to hear Bell say on one hand that it understands the CRTC's concerns about concentration of ownership on a national scale and then argue it needs to own more radio stations in Montreal than the policy would normally allow. (Of course, it's just as odd for Cogeco to cry about Astral's market power in radio when it got a similar exemption allowing it to own three French-language commercial FM radio stations in Montreal. In that case, it was so it could hold on to CHMP 98.5FM as the flagship station of a Quebec-wide radio news network.)

Since there's no application to change CKGM's licence, they can't turn around and make it French if the CRTC decides not to allow Bell to own four stations. Instead, it or one of the other former Astral stations would likely be sold to bring Bell under the ownership cap. And since CKGM has the poorest ratings, it would likely be the one to go.

So while RDS Radio isn't an imminent threat, CKGM and its staff aren't out of the woods yet.

Say No To Bell vs. Canadians Deserve More

If there's one thing Bell has learned most from its previous attempt, it's that it needs a better PR campaign to convince Canadians to be on its side. So it launched CanadiansDeserveMore.ca along with a corresponding Twitter account. Expect to be bombarded by ads from Bell touting the awesomeness of this deal, particularly on television and radio stations owned by Bell Media and Astral. And, if Quebecor and others aren't convinced this new deal addresses all of their concerns (I'm guessing it won't), expect a similar ad campaign from Say No To Bell on channels owned by Quebecor and Cogeco, and possibly Rogers and others as well.

 

The public will have a chance to comment on the application when it's published by the commission.

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CRTC kills Bell-Astral deal, saving TSN 690

October 18, 2012 – 4:37 pm| Posted in Media, My articles, Radio

The larger story is that the Canadian Radio-television and Telecommunications Commission has rejected an application from BCE Inc. to acquire Astral Media Inc. This means that the companies will remain independent, and among other things CJAD and CTV won't be owned by the same company.

The smaller story is the denial of a related application from Bell to convert TSN Radio 690 (CKGM) from English to French, to meet the commission's common ownership policy. With the larger deal denied, the smaller one becomes moot. Bell said at the hearing that the latter was contingent on the former, and without approval of the larger purchase it would continue to operate TSN Radio as is.

This is the best possible outcome for TSN Radio and its fans. Any decision allowing Bell to acquire CJAD would have meant moving Canadiens games there, and TSN would have either been converted to French, sold or shut down.

The question is what will Bell do now. Does it still plan to launch RDS Radio in Quebec? If so, on what frequency and where? (The number of vacant AM frequencies in Monteral is going down fast.) Many people were looking forward to a French sports station that could take over where CKAC left off. Even many TSN Radio fans angry with the application said they would love to see a French-language all-sports station alongside the English one.

Requests for comment from people at the station were passed up the chain until I got an official "no comment" from Greg McIsaac at TSN. But privately, station staff are thrilled. As are fans, who expressed delight on Twitter. The language change would almost certainly have meant job losses at CKGM and possibly CJAD as well as the latter incorporated programming from the former.

UPDATE: Bell says it's asking the federal cabinet to step in to reverse the decision. (Astral has nothing interesting to say yet.) The federal government says it will not overrule the regulator (whose chair it has just appointed), but Bell says it will formally ask for intervention anyway. Bell could also try to have the decision overturned in court, though it's unclear under what grounds they would ask for a legal appeal.

In its angrily-worded statement, Bell also accused the CRTC chair of impropriety, saying he had met with Bell's competitors but not with Bell. As the CRTC tells it, this is correct, but only because Bell had an application in front of the commission and it would have been improper to meet with Bell. The commission also says that at no time did the other companies discuss the Bell application with the CRTC ex parte.

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TTP Media applying for 850AM, wants to buy CKGM and CHRC

September 21, 2012 – 5:48 pm| Posted in Montreal, Radio

From left: Paul Tietolman, Nicolas Tétrault and Rajiv Pancholy, partners in 7954689 Canada Inc., aka Tietolman-Tétrault-Pancholy Media

The group of three Montreal businessmen who want to revolutionize radio broadcasting by putting money back into it don't yet have their first station on the air, but already they're looking to expand their growing empire from two news-talk stations to up to five AM radio stations in Quebec, including sports-talk stations in English and French, I've learned. And that expansion includes an as-yet unpublished application to start a new radio station on a frequency with a lot of history for one of these partners.

7954689 Canada Inc. is the official name of the company founded and controlled by Paul Tietolman, Nicolas Tétrault an Rajiv Pancholy, and known as Tietolman-Tétrault-Pancholy Media (you can read more about them here). It was founded a little more than a year ago to apply to the Canadian Radio-television and Telecommunications Commission for two AM radio stations in Montreal, which would both have run on a news-talk format - one in English, the other in French. The French station was approved last October for 940 kHz, but since the other clear-channel frequency of 690 was given to CKGM and other frequencies were considered undesirable for the group, the commission turned down the application for an English station. The group has re-applied for an English station at 600 kHz, the former home of CIQC radio. The application was technically part of the hearings last week in Montreal that focused on Bell acquiring Astral Media, but since it did not provoke any opposition, there were no oral presentations about this application. Barring some unforeseen problem or change of heart, expect it to be approved quickly.

With two big-power AM stations set to launch soon, possibly in early 2013, perhaps more realistically by the fall of 2013 (they have until October 2013 to launch the French one unless they ask for an extension), you'd think they'd have their hands full. But they've already set their sights on getting bigger.

The group has taken part in two open calls for applications for new FM stations: one in Calgary for a hit music station and the other in Toronto for a news-talk station. Both had heavy competition and the group lost both times (decisions came for Calgary in May and for Toronto last week).

But that's not all. They're also looking to expand here.

Buying CKGM? "Absolutely"

Tietolman has previously said that his company might look to acquire existing radio stations as a result of the Bell-Astral acquisition that might force the divestment of an English radio station in Montreal. He has his sights on CJAD, but Bell said at last week's hearing that if anything it would be CKGM (TSN Radio 690) that would be sold or shut down. Asked about the possibility of buying that station instead, Tietolman said "absolutely." Since they already have an English news-talk station in the pipeline, this new one would probably maintain its sports-talk format.

During the hearings last week, Tietolman was seen having brief conversations with executives at Bell, but whether these are of any consequence, I don't know.

New application for French sports-talk at 850AM

When I asked the TTP group for their plans regarding sports radio, they were reluctant to share details, which I found odd for people who are normally very forthcoming with information. Was something in the works that hasn't been made public yet?

Turns out there's at least one thing: the Industry Canada radio station database lists an entry for a Class B station at 850 kHz, dated Aug. 20, 2012 (updated Aug. 22), with a transmitter whose coordinates show it to be in the middle of a forest in Île Perrot. The company listed with that entry is 7954689 Canada Inc., or TTP Media.

Applications for new radio stations have to meet approval of both the CRTC and Industry Canada. The latter handles the technical aspects of transmission, ensuring that the proposed station's technical parameters meet regulations and do not interfere with other stations. An engineering report filed with Industry Canada is a step in the application process for a new radio station, but an entry in the database does not mean a station is authorized to begin transmitting. It's merely a provisional entry, and it's the CRTC that will decide if the proposed station will be given a licence.

The CRTC tells me that indeed there is an application from 7954689 Canada Inc. for a radio station at 850 kHz in Montreal, but until it is published they cannot confirm any details about the application. A commission spokesperson said they could not say when a public notice about the application might come.

Asked about this application, Tietolman confirmed that his group is applying to start a French sports-talk station at 850AM. The station would be 50,000 watts day and night, with a signal pattern that would cover the region but still provide protection for WEEI in Boston.

Tietolman said the process began a year ago, when Cogeco announced it would move CKAC radio from sports-talk to all-traffic and well before Bell's proposal to turn TSN 690 into an RDS radio station became public. Tietolman said they first tried buying another existing station (he wouldn't say which one) to convert to sports-talk, but when that fell through they had their engineers find an unused frequency and signal pattern that could cover the region for a new application.

It's interesting that the frequency they came up with is 850 kHz. That channel has been silent since CKVL became CINF (Info 690) in 1999. CKVL was a major French-language commercial radio station for decades. It was started in 1946 by Corey Thompson and Jack Tietolman. The name is no coincidence: Jack Tietolman was Paul Tietolman's father.

Asked about getting back a frequency that used to belong to his family, Paul Tietolman said there wasn't any sentimental value to the frequency, and it really was just the best one available.

Quebec 800 too

That's not all. Tietolman also confirmed that TTP Media is also interested in acquiring CHRC in Quebec City, whose owners announced last Friday that they would be shutting the money-losing station down. Tietolman wouldn't go into detail about what his group would do with the station, but expect it to be a sister station to the news-talk station being built in Montreal.

Bell Media is also reportedly interested in acquiring the station, the last AM station in Quebec City. They would likely turn it into a sister station to RDS Radio, should the CRTC approve its application to put it on 690 in Montreal.

Can TTP make sports radio work?

I asked Tietolman how he thinks his group can make sports talk radio successful without rights to game broadcasts. He replied that play-by-play rights to live sports games like Canadiens and Alouettes have only a marginal impact on a sports-talk station's overall profitability. It's more of an image and brand thing than anything else, he said, and he said he was confident that they could make it work even without rights to those games.

In English, Canadiens rights are held by Bell Media (which airs them on CKGM), while Alouettes and Impact rights are held by Astral Media (which airs them on CJAD). If the application by Bell to acquire Astral is approved, Bell would move Canadiens games to CJAD, and presumably Alouettes and Impact games would stay there.

In French, Canadiens and Alouettes rights are held by Cogeco Diffusion, which airs them on CHMP 98.5. There is no French-language radio broadcaster for Impact games, which means either RDS Radio or a TTP sports-talk station could quickly pick up rights to Impact play-by-play.

Thinking big

Those who considered TTP's plans for their original two stations to be unrealistically optimistic will think this new expansion to up to five stations is just lunacy, an insane money-burning exercise that will leave the company bankrupt within two years. Those who think these three guys are going to save the radio industry will consider this great news.

Expect the CRTC to be very skeptical about business plans once the 850AM application and any transfer of ownership applications come before them, just as they were when TTP's original applications were heard last year.

But don't count out these little guys with a bit of money and big dreams, either.

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Three pleas to save TSN Radio 690

September 14, 2012 – 12:40 am| Posted in Radio

According to the CRTC's website, 774 interventions (comments in favour, opposed or neutral) were filed related to a proposed licence change replacing CKGM (TSN Radio 690) with a French station. Of those, only six were scheduled to appear at a CRTC hearing at the Palais des congrès this week to present their case in person.

Of those six, only three showed up.

And yet, that's three more than appeared as individuals to comment on the $3.38-billion purchase of Astral Media by BCE.

Rahul Majumdar: Willing to go further

Rahul Majumdar was the first. He's a big sports fan and a fan of the station, but he has no other stake in this game.

"I'm not a professional intervenor nor do I play one on TV," was his opening line, eliciting chuckles from the commissioners and the small audience. He may be inexperienced, but his presentation was professional, earning him specific praise from the commission.

"Eliminating TSN 690 may help Bell-Astral satisfy CRTC ownership rules, but the price will be a further erosion of Montreal's sports broadcasting scene," Majumdar said in his opening statement. "If the CRTC accepts Bell's proposal, you will deprive Montreal of an important local sports media presence, and deny its rightful place within a national radio network."

"Montreal is a bilingual, multicultural city and I believe that its sports fans must be served in both of Canada's official languages."

Bell's proposed compromise of moving sports programs and Canadiens games to CJAD didn't sit well with him. He said doing so would take away from CJAD's core purpose, which is news and information.

Majumdar has harsh words for Bell: "I am dismayed at the manner in which Bell neglects, downplays and outright dismisses its English clientele and English Montreal sports radio."

When I spoke to him after his presentation, Majumdar said he had been listening to CKGM for years, but when it first became a sports radio station "I wasn't completely into it." He cited nationally syndicated programming as part of the problem. But when it grew to be more local and gained its own personality, he became hooked.

At first he hadn't planned to go beyond sending a written statement. But "you got to ask yourself: 'Am I willing to go further?'"

So he did.

His proposal is that the CRTC reject the language switch, if only because Bell obtained the 690 frequency by saying it needed better coverage to reach the West Island anglophone community.

"At the very least, Bell should be ordered to surrender the frequency in order to allow another party to bring sports radio to Montrealers," Majumdar's statement reads. "Even so, it will take months or years for a competitor like Rogers, Cogeco or another Montreal media entrepreneur to essentially reinvent the wheel."

"Mr. Chairman, in all honesty, does this specific application really make sense?"

It always looks funny when people appear in front of the CRTC without lawyers or executives by their side, sitting alone at a table meant for six (with another table behind), and introducing themselves as individuals without titles. But Majumdar's presentation impressed other national journalists and interested third parties who came here to talk about Bell and Astral.

As for Majumdar himself: "I thought I did a decent job."

Sheldon Harvey: No coincidence

Sheldon Harvey was the second presenter. He's a radio enthusiast, moderator of the Radio in Montreal forum and co-host of the International Radio Report on CKUT. He's about as tapped in to the radio scene as you can get.

Harvey also presented at last year's hearing, in which Bell asked for CKGM to move from 990 to 690 to improve its signal. Harvey didn't support or oppose that application directly, though he said he was skeptical of CKGM's reported signal problems and even accused the station of not respecting its obligations to adjust its signal at night to protect distant stations.

Here, Harvey was extremely critical of Bell.

"I think it is more than coincidence that Bell began broadcasting on the 690 kHz frequency just 10 days prior to these hearings commencing," his opening statement reads.

"The word on the street, in the radio business circles in Montreal, was that it was always the intention of Bell Media to get into the French sports radio business, piggy-backing off their successful RDS television service, particularly when Cogeco closed their CKAC 730 sports station in favour of government financed Radio Circulation. 690 would be the best frequency for them to accomplish this."

Harvey's right that Bell has wanted to launch RDS Radio for a while. It even hinted at that publicly at the hearing last year. But there's no evidence (beyond the circumstances) that Bell was acting in bad faith or had ulterior motives when it applied to move CKGM to 690.

Harvey continues: "It appears that both Bell and Astral really don't seem to care about their listeners. CJAD has an incredibly loyal listenership and is currently Montreal's only commercial news/talk English option. How will their listeners feel about having approximately half of CJAD's broadcast day dedicated to sports? Nobody is bothering to ask."

"There is a level of arrogance and cockiness that has so many members of the public concerned about the power and strength of Bell and their attitude that 'we are Bell and we will do and get what we want.'"

Finally, Harvey points to "corporate-level instructions" that Bell gave to TSN Radio staff not to discuss the station's future on the air. This order, which Bell and TSN Radio have never denied, seems to contradict what Bell told the commission earlier in the week, that the company has never issued orders to its staff (meaning, for the most part, journalists) on how to discuss this hearing.

Harvey wants the CRTC to have to reapply to use 690 through an open application process, because a French station would be "a completely separate entity" from the English one. Commissioner Suzanne Lamarre called Harvey on this suggestion, asking what would happen. CKGM can't stay on 990, because that frequency is already licenced to another broadcaster. Opening 690 up would mean turning in CKGM's licence, and putting TSN Radio off the air.

"I threw everything at them that I could," Harvey told me after the hearing. He's particularly critical of the fact that Bell did not bother asking for an exemption allowing it to keep the station in English. "I think that would have been something to try at least," he said. "It might not work, but at least try. Show you believe in your property."

Harvey doesn't know what the ideal solution is for CKGM, particularly if the Astral takeover is approved. A forced sale would mean the station losing not only its TSN branding and Canadiens rights, but other resources associated with TSN. It would be starting from "square one," Harvey said, even if someone like Rogers or Cogeco came into the picture.

"They've painted the whole organization into a corner."

David Birnbaum: Just wants the station saved

The last presenter to show up was David Birnbaum. He's the executive director of the Quebec English School Boards Association, but made it clear he's here as an individual.

"I love the station," Birnbaum said. "It's really intelligent radio."

Birnbaum spoke as if a man here representing the anglophone community, even though that wasn't his role here. But he invoked this idea that the community would be harmed if this station were allowed to change language, and that the CRTC has an obligation to protect minority-language services like this one.

His solution seems to be to allow Bell an exemption from common ownership rules. "My preferred position remains getting an additional frequency for a French-language sports station," he said. "I would hope the CRTC would have said 'yes we are the watchdog about media concentration, but we're also a watchdog for the needs of Canadian consumers, particularly those in minority language situations."

He understands the need for ownership concentration rules, but feels the need to keep English radio should be more important. "I would expect one rule to be trumped by another."

How it's solved isn't his major concern. "Bottom line is to keep TSN 690 on the air," he said.

Asked about a possible sale to Rogers or others, Birnbaum was, like Harvey, skeptical of how much that would set the station back. "You're starting over," he said.

All three presenters made it very clear they have no objection to a French-language sports station with the RDS brand. And, in fact, all of them welcome the eventual return of sports-talk radio to Montreal's French community. They just don't want it at the expense of TSN Radio.

"Francophones should have a sports station," Majumdar said, "but it should not happen through the back door of a zero-sum game."

Grateful

Three interventions might not seem like much, but they're quite rare for the CRTC. Commissioners have repeatedly expressed disappointment that more individuals are not interested in the commission's processes. (We can have a whole other discussion about why the excessive bureaucracy of the commission is preventing more participation.) So commissioners, and particularly chair Jean-Pierre Blais, repeatedly expressed to the individual presenters a great deal of gratitude for taking the time to make their views heard.

Whether those three make the difference for the commission is unknown. They might be given more importance than statements by interest groups, or they might not. But the commission certainly won't ignore them. Neither will they ignore the hundreds of written statements sent in by people who wouldn't or couldn't appear in person, though Blais said those who do appear in person have a stronger impact.

Coverage

While the first and second days of the hearings received a great deal of coverage, there wasn't much local interest in these three interventions today. In fact, Global Montreal was the only media to cover these appearances specifically.

The hearings continue on Friday, with the last of the intervenors in the Astral purchase. Then Bell will get a chance to respond to them, as well as to the comments about the CKGM application.

Prediction

People have asked me how I think this will end. I can't predict that. The CRTC has a new chair, these applications have little precedent, and the commissions decisions aren't always that predictable. The commission was definitely very skeptical about both applications Bell presented, but also grilled some competitors about their stances as well. Bell has a hard road to climb here, but not an impossible one. If I had to guess, I would say a compromise situation is most likely. But what that entails is hard to guess.

A decision will come in a few months. How many is unknown. The timing is up to the CRTC. It could be done by October, or it might not be done until January. It's entirely up to them.

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